| # | NOMBRE | SEGUIDORES | ER | PAÍS | TEMA DE INFLUENCIA | OBTENER CONTACTOS | VERIFICAR SEGUIDORES FALSOS |
|---|---|---|---|---|---|---|---|
| 1 |
Ridwan Kamil
|
431K
|
1.11%
|
Obtener contactos | Verificar seguidores falsos | ||
| 2 |
Deddy Corbuzier, Ph.D
|
401.8K
|
0.67%
|
Obtener contactos | Verificar seguidores falsos | ||
| 3 |
Raditya Dika
|
367.3K
|
0.63%
|
Obtener contactos | Verificar seguidores falsos | ||
| 4 |
anya geraldine
|
332.3K
|
0.62%
|
Obtener contactos | Verificar seguidores falsos | ||
| 5 |
Luna Maya
|
313.3K
|
0.43%
|
Obtener contactos | Verificar seguidores falsos | ||
| 6 |
Gisella Anastasia
|
234.4K
|
-
|
Obtener contactos | Verificar seguidores falsos | ||
| 7 |
Shopee Indonesia
|
231.1K
|
0.11%
|
Obtener contactos | Verificar seguidores falsos | ||
| 8 |
Tasya Farasya
|
221.5K
|
0.24%
|
Obtener contactos | Verificar seguidores falsos | ||
| 9 |
Dinda Hauw
|
212.1K
|
0.82%
|
Obtener contactos | Verificar seguidores falsos | ||
| 10 |
Cipeng | TIRTA
|
186.7K
|
0.11%
|
Obtener contactos | Verificar seguidores falsos | ||
| 11 |
NIKI
|
182.1K
|
-
|
Obtener contactos | Verificar seguidores falsos | ||
| 12 |
Felix Siauw
|
176K
|
1.72%
|
Obtener contactos | Verificar seguidores falsos | ||
| 13 |
Ricky Harun
|
169.5K
|
0.47%
|
Obtener contactos | Verificar seguidores falsos | ||
| 14 |
INDOZONE - #KAMUHARUSTAU
|
166.7K
|
0.11%
|
Obtener contactos | Verificar seguidores falsos | ||
| 15 |
detikcom
|
164.8K
|
0.18%
|
Obtener contactos | Verificar seguidores falsos | ||
| 16 |
Karin Novilda
|
164.5K
|
0.66%
|
Obtener contactos | Verificar seguidores falsos | ||
| 17 |
ANDRE SARWONO
|
163.1K
|
0.23%
|
Obtener contactos | Verificar seguidores falsos | ||
| 18 |
Dian Sastrowardoyo
|
161K
|
0.28%
|
Obtener contactos | Verificar seguidores falsos | ||
| 19 |
sunny
|
156.7K
|
0.66%
|
Obtener contactos | Verificar seguidores falsos | ||
| 20 |
Oki Setiana Dewi
|
150.3K
|
1.1%
|
Obtener contactos | Verificar seguidores falsos | ||
| 21 |
Fakta Info Psikologi 🌐
|
146.4K
|
0.43%
|
Obtener contactos | Verificar seguidores falsos | ||
| 22 |
Djbutterfly36🇮🇩🇹🇭
|
145.7K
|
0.3%
|
Obtener contactos | Verificar seguidores falsos | ||
| 23 |
Michelle Ziudith w
|
144.4K
|
0.47%
|
Obtener contactos | Verificar seguidores falsos | ||
| 24 |
thoriq halilintar
|
141.6K
|
1.41%
|
Obtener contactos | Verificar seguidores falsos | ||
| 25 |
Raden Rauf AM
|
133.6K
|
1.18%
|
Obtener contactos | Verificar seguidores falsos | ||
| 26 |
Muzammil Hasballah 🇮🇩
|
132.8K
|
0.68%
|
Obtener contactos | Verificar seguidores falsos | ||
| 27 |
Jharna Bhagwani
|
130.7K
|
0.33%
|
Obtener contactos | Verificar seguidores falsos | ||
| 28 |
Refal hady
|
128.1K
|
1.43%
|
Obtener contactos | Verificar seguidores falsos | ||
| 29 |
Alfy Saga
|
120.3K
|
1.38%
|
Obtener contactos | Verificar seguidores falsos | ||
| 30 |
Giladiskon Indonesia
|
110.8K
|
0.04%
|
Obtener contactos | Verificar seguidores falsos | ||
| 31 |
Wika Salim
|
109.8K
|
0.71%
|
Obtener contactos | Verificar seguidores falsos | ||
| 32 |
Syakir Daulay
|
109.8K
|
1.39%
|
获取联系人 | 检查虚假粉丝 | ||
| 33 |
Sri Wulandari Guritno 🇮🇩🇬🇧
|
108.3K
|
0.42%
|
获取联系人 | 检查虚假粉丝 | ||
| 34 |
Ernest Prakasa
|
105.6K
|
0.97%
|
获取联系人 | 检查虚假粉丝 | ||
| 35 |
AFC
|
105.4K
|
0.25%
|
获取联系人 | 检查虚假粉丝 | ||
| 36 |
Verrell Bramasta
|
102.4K
|
0.37%
|
获取联系人 | 检查虚假粉丝 | ||
| 37 |
CNN Indonesia
|
102.2K
|
0.2%
|
获取联系人 | 检查虚假粉丝 | ||
| 38 |
Aurélie Moeremans
|
101.2K
|
0.52%
|
获取联系人 | 检查虚假粉丝 | ||
| 39 |
CoppaMagz
|
100.9K
|
1.6%
|
获取联系人 | 检查虚假粉丝 | ||
| 40 |
Kementerian BUMN RI
|
97.7K
|
0.08%
|
获取联系人 | 检查虚假粉丝 | ||
| 41 |
Benjamin Master Adhisurya
|
90.2K
|
1.22%
|
|
获取联系人 | 检查虚假粉丝 | |
| 42 |
TR
|
89K
|
1.76%
|
获取联系人 | 检查虚假粉丝 | ||
| 43 |
KFC Indonesia
|
87.9K
|
-
|
获取联系人 | 检查虚假粉丝 | ||
| 44 |
INDOMARET
|
87.8K
|
0.17%
|
获取联系人 | 检查虚假粉丝 | ||
| 45 |
CITA RAHAYU
|
87.2K
|
0.56%
|
获取联系人 | 检查虚假粉丝 | ||
| 46 |
Yura Yunita
|
85.3K
|
1.38%
|
获取联系人 | 检查虚假粉丝 | ||
| 47 |
Badminton Indonesia
|
82.7K
|
-
|
获取联系人 | 检查虚假粉丝 | ||
| 48 |
Kompas.com
|
81.1K
|
0.12%
|
获取联系人 | 检查虚假粉丝 | ||
| 49 |
BMKG
|
80.7K
|
0.4%
|
获取联系人 | 检查虚假粉丝 | ||
| 50 |
Dalang Pelo
|
80.6K
|
0.18%
|
获取联系人 | 检查虚假粉丝 | ||
| 51 |
Korea Reomit
|
79.6K
|
0.32%
|
获取联系人 | 检查虚假粉丝 | ||
| 52 |
Fakta Indo | Berita Indonesia
|
79.5K
|
0.16%
|
获取联系人 | 检查虚假粉丝 | ||
| 53 |
M. Brisia Jodie Maurine
|
79K
|
0.53%
|
获取联系人 | 检查虚假粉丝 | ||
| 54 |
Arie Untung
|
78.5K
|
0.52%
|
获取联系人 | 检查虚假粉丝 | ||
| 55 |
Risa Saraswati
|
77.7K
|
0.6%
|
获取联系人 | 检查虚假粉丝 | ||
| 56 |
Bobon Santoso
|
77K
|
0.79%
|
获取联系人 | 检查虚假粉丝 | ||
| 57 |
Nex Carlos
|
76.8K
|
0.52%
|
获取联系人 | 检查虚假粉丝 | ||
| 58 |
Yummy
|
76.5K
|
0.08%
|
获取联系人 | 检查虚假粉丝 | ||
| 59 |
Febby Rastanty
|
76.2K
|
2.13%
|
获取联系人 | 检查虚假粉丝 | ||
| 60 |
DISKON / PROMO / SALE / KATALOG BELANJA
|
73.3K
|
0.06%
|
获取联系人 | 检查虚假粉丝 | ||
| 61 |
Sophia Latjuba
|
73.2K
|
0.21%
|
获取联系人 | 检查虚假粉丝 | ||
| 62 |
Ranty Maria
|
72.9K
|
1.47%
|
获取联系人 | 检查虚假粉丝 | ||
| 63 |
tirto.id
|
71.9K
|
0.1%
|
获取联系人 | 检查虚假粉丝 | ||
| 64 |
Fatma S. Zar
|
71.2K
|
0.42%
|
获取联系人 | 检查虚假粉丝 | ||
| 65 |
Nana Mirdad
|
71.2K
|
0.63%
|
获取联系人 | 检查虚假粉丝 | ||
| 66 |
COMPASS®
|
70.9K
|
0.32%
|
获取联系人 | 检查虚假粉丝 | ||
| 67 |
Bittersweet by Najla
|
70.5K
|
0.15%
|
获取联系人 | 检查虚假粉丝 | ||
| 68 |
Gojek Indonesia
|
69K
|
0.26%
|
获取联系人 | 检查虚假粉丝 | ||
| 69 |
ᴄʜɪᴄᴄᴏ ᴊᴇʀɪᴋʜᴏ ᴊᴀʀᴜᴍɪʟɪɴᴅ
|
68.8K
|
0.31%
|
获取联系人 | 检查虚假粉丝 | ||
| 70 |
KompasTV
|
67.6K
|
0.08%
|
获取联系人 | 检查虚假粉丝 | ||
| 71 |
Salim A. Fillah
|
67.5K
|
1.54%
|
获取联系人 | 检查虚假粉丝 | ||
| 72 |
JCO Donuts & Coffee
|
67.3K
|
0.11%
|
获取联系人 | 检查虚假粉丝 | ||
| 73 |
Kementerian Kominfo
|
66.4K
|
0.17%
|
获取联系人 | 检查虚假粉丝 | ||
| 74 |
ᑭutri ᗪelina✨
|
65.4K
|
0.7%
|
获取联系人 | 检查虚假粉丝 | ||
| 75 |
Harris Illanno Vriza
|
64.6K
|
0.76%
|
获取联系人 | 检查虚假粉丝 | ||
| 76 |
Persebaya
|
62.8K
|
1.48%
|
获取联系人 | 检查虚假粉丝 | ||
| 77 |
Azriel Hermansyah
|
62.6K
|
0.69%
|
获取联系人 | 检查虚假粉丝 | ||
| 78 |
Tya Ariestya
|
62.6K
|
0.34%
|
获取联系人 | 检查虚假粉丝 | ||
| 79 |
Badminton Talk
|
62.2K
|
0.15%
|
获取联系人 | 检查虚假粉丝 | ||
| 80 |
AndreaDian
|
61.7K
|
0.37%
|
获取联系人 | 检查虚假粉丝 | ||
| 81 |
Arif Muhammad
|
61.7K
|
0.19%
|
获取联系人 | 检查虚假粉丝 | ||
| 82 |
Pizza Hut Indonesia 🍕
|
61.7K
|
0.09%
|
获取联系人 | 检查虚假粉丝 | ||
| 83 |
Drama Ojek Online Indonesia
|
61.4K
|
0.14%
|
获取联系人 | 检查虚假粉丝 | ||
| 84 |
tempo.co by Tempo Media Group
|
61.2K
|
0.13%
|
获取联系人 | 检查虚假粉丝 | ||
| 85 |
Ananda Omesh
|
60.6K
|
0.44%
|
获取联系人 | 检查虚假粉丝 | ||
| 86 |
59.7K
|
0.37%
|
获取联系人 | 检查虚假粉丝 | |||
| 87 |
Jennifer Bachdim
|
59.6K
|
0.48%
|
获取联系人 | 检查虚假粉丝 | ||
| 88 |
Mrs. Corbuzier | Beauty Creators
|
59.2K
|
0.74%
|
获取联系人 | 检查虚假粉丝 | ||
| 89 |
BAYU SKAK
|
58.8K
|
0.63%
|
获取联系人 | 检查虚假粉丝 | ||
| 90 |
Generasi 90an
|
58.2K
|
0.1%
|
获取联系人 | 检查虚假粉丝 | ||
| 91 |
Alifhia Fitri
|
57.8K
|
1.57%
|
获取联系人 | 检查虚假粉丝 | ||
| 92 |
Indosiar
|
57.7K
|
0.65%
|
获取联系人 | 检查虚假粉丝 | ||
| 93 |
IDX CHANNEL
|
56.4K
|
0.12%
|
获取联系人 | 检查虚假粉丝 | ||
| 94 |
Hawaariyyun
|
54.7K
|
0.95%
|
获取联系人 | 检查虚假粉丝 | ||
| 95 |
TRANS7
|
54.6K
|
0.2%
|
获取联系人 | 检查虚假粉丝 | ||
| 96 |
Ardhito Pramono
|
53.8K
|
1.31%
|
获取联系人 | 检查虚假粉丝 | ||
| 97 |
Basuki T Purnama
|
53.8K
|
0.63%
|
获取联系人 | 检查虚假粉丝 | ||
| 98 |
Telkomsel
|
53.4K
|
0.02%
|
获取联系人 | 检查虚假粉丝 | ||
| 99 |
Yayasan Indonesia Bertauhid 🔵
|
53.4K
|
0.05%
|
获取联系人 | 检查虚假粉丝 | ||
| 100 |
Stephanie Poetri
|
53.4K
|
0.33%
|
获取联系人 | 检查虚假粉丝 |
The Indonesian digital landscape has rapidly evolved into one of Southeast Asia's most vibrant influencer marketing environments. With over 191 million active social media users spending an average of 3 hours and 15 minutes daily on platforms, Indonesia represents a goldmine of opportunity for brands looking to leverage creator partnerships. As the fourth most populous country globally with a youthful demographic eager to consume digital content, the Indonesian influencer ecosystem has developed its unique characteristics and engagement patterns.
At StarNgage, we've observed firsthand how Indonesia's influencer marketing scene has matured from casual brand collaborations to sophisticated, data-driven campaigns yielding measurable ROI. This comprehensive guide explores the Indonesian influencer landscape, highlighting key platforms, top creators across niches, campaign strategies, and emerging trends to help brands navigate this dynamic market effectively.
Internet Penetration Rate
Active Social Media Users
Daily Social Media Usage
Indonesia's digital landscape presents ideal conditions for influencer marketing success. The country's high smartphone penetration combined with affordable data plans has created a mobile-first nation where social media usage is deeply integrated into daily life. The Indonesian consumer typically follows multiple influencers across platforms, with 78% reporting they've made purchase decisions based on creator recommendations.
Users in Indonesia, making it the 4th largest market globally. Preferred platform for lifestyle, fashion, and beauty influencers. Photo carousels and Reels generate the highest engagement.
Active users, with rapid growth among Gen Z. Dominates short-form video content with high viral potential. Indonesian users spend an average of 30.8 hours monthly on the platform.
Monthly active users, making it Indonesia's most-used platform. Particularly strong for tutorial content, reviews, and long-form entertainment. YouTube Shorts gaining traction rapidly.
Twitter (18.45M users), Facebook (129.85M users), and LinkedIn (growing for B2B influencer marketing) complete the ecosystem. Emerging platforms include Snack Video and Likee.
Rp500K - Rp2M
per campaign
Rp2M - Rp10M
per campaign
Rp10M - Rp35M
per campaign
Rp35M - Rp250M+
per campaign
The Indonesian influencer marketing landscape operates under specific regulatory frameworks that brands must navigate carefully:
| KPI | Indonesian Benchmarks |
|---|---|
| Engagement Rate | Nano: 7-10%, Micro: 4-7%, Mid-tier: 3-5%, Macro: 1-3% |
| Click-Through Rate | Instagram: 0.8-2.5%, TikTok: 1.2-3.8%, YouTube: 0.5-1.2% |
| Conversion Rate | Direct: 1.5-4%, Affiliate: 3-8%, Discount codes: 5-12% |
| Cost Per Engagement | Nano: Rp100-250, Micro: Rp250-500, Mid-tier: Rp500-1200 |
| Brand Lift | Awareness: +15-25%, Consideration: +10-18%, Purchase Intent: +7-15% |
Indonesian influencers are increasingly selling directly through platforms like TikTok Shop, Instagram Shopping, and Tokopedia Live, creating seamless paths to purchase. Live shopping streams saw 350% growth in 2022-2023.
Digital avatars like Aesha (@aeshaofficial.id) and Djem (@djem.id) are gaining traction, particularly with Gen Z audiences. These virtual personalities offer brands consistent, controllable messaging without human influencer risks.
As Jakarta and Bali become saturated, brands are targeting influencers from cities like Surabaya, Bandung, Medan, and Makassar to reach untapped markets with more affordable campaigns and higher engagement rates.
Shifting from one-off campaigns to year-long partnerships with fewer, more aligned influencers. Indonesian consumers show 42% higher trust in consistent influencer-brand relationships versus single promotions.
Indonesian influencers increasingly incorporate environmental and social responsibility into their content. Campaigns with sustainability components generate 28% higher engagement among Indonesian Gen Z audiences.
Indonesian creators are adopting AI tools for content ideation, editing, and personalization at rapid rates. Campaigns using AI-optimized posting schedules show 15-20% higher performance than standard timing approaches.
Set clear goals specific to the Indonesian market context:
Indonesia's audience segments have distinct characteristics:
Indonesia's influencer marketing landscape offers tremendous potential for brands willing to invest in understanding its unique characteristics. With one of the world's most socially engaged populations, the archipelago nation provides fertile ground for authentic creator partnerships that can drive meaningful business results. The key lies in respecting Indonesia's cultural context while leveraging the distinct strengths of its diverse creator ecosystem.
Success in this market requires both strategic thinking and cultural sensitivity. Brands that partner with influencers sharing their values, focus on building genuine connections, and adapt their approaches to local preferences will find themselves with powerful advocates capable of reaching Indonesia's digitally-savvy consumers in ways traditional advertising cannot match.
As Indonesia's digital ecosystem continues to evolve, staying current with emerging platforms, content formats, and creator trends will be essential for brands looking to maximize their influencer marketing effectiveness in this dynamic and promising market.
Ready to elevate your brand presence in Indonesia through strategic influencer partnerships? StarNgage provides end-to-end solutions for identifying, engaging, and measuring the impact of the perfect influencers for your brand. Our AI-powered platform combined with deep local market expertise ensures your campaigns resonate with Indonesian audiences while delivering measurable ROI.
Don't navigate Indonesia's complex influencer landscape alone. Schedule a consultation with our Indonesia market specialists and discover how our data-driven approach can help you create authentic connections with your target audience through the country's most influential creators.