Bugis IT Cluster #ZoneITon3atBugisJunction #BugisBuzz
Kisah
Following the closure of the popular Funan IT Mall, Bugis Junction has seen an addition of a number of IT tenants. To let shoppers know that Bugis Junction is not only a fashion paradise, but a place for Techies as well, Bugis Junction partnered with StarNgage to run an influencer marketing campaign to generate awareness for its IT tenants.
18
Bilangan Influencer
8K
Jumlah Suka
118
Jumlah Komen
85K
Jumlah Pengikut
Objektif
Primary Objective – To generate awareness of New and Existing IT Brands in Bugis Junction
Secondary Objective(s) – To establish Bugis Junction as both a fashion paradise and technology
Penyelesaian
- We have engaged 18 Influencers to feature 3 IT tenants each
- Influencers given freedom of creativity to feature their assigned IT tenants
Keputusan
- Exposure to over 85,000 followers of influencers
- Over 50 Bugis IT Tenants Campaign Posts
- Over 8,000 likes on Instagram
- Over 118 comments on Instagram
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