| # | NAME | FOLLOWERS | ER | COUNTRY | TOPIC OF INFLUENCE | GET CONTACTS | CHECK FAKE FOLLOWERS |
|---|---|---|---|---|---|---|---|
| 1 |
Virat Kohli
|
274.5M
|
3.63%
|
Get contacts | Check fake followers | ||
| 2 |
T-Series
|
234M
|
-
|
|
Get contacts | Check fake followers | |
| 3 |
SET India
|
139M
|
-
|
|
Get contacts | Check fake followers | |
| 4 |
Narendra Modi
|
99.6M
|
0.92%
|
Get contacts | Check fake followers | ||
| 5 |
Zee Music Company
|
91.4M
|
-
|
|
Get contacts | Check fake followers | |
| 6 |
Alia Bhatt 💛
|
86.8M
|
1.6%
|
Get contacts | Check fake followers | ||
| 7 |
दीपिका पादुकोण
|
80.6M
|
1%
|
Get contacts | Check fake followers | ||
| 8 |
Katrina Kaif
|
80.4M
|
2.92%
|
Get contacts | Check fake followers | ||
| 9 |
Neha Kakkar
|
78.2M
|
0.3%
|
Get contacts | Check fake followers | ||
| 10 |
Salman Khan
|
72.5M
|
2.34%
|
Get contacts | Check fake followers | ||
| 11 |
Goldmines
|
72M
|
-
|
|
Get contacts | Check fake followers | |
| 12 |
Sony SAB
|
69.2M
|
-
|
|
Get contacts | Check fake followers | |
| 13 |
Akshay Kumar
|
66.5M
|
0.37%
|
Get contacts | Check fake followers | ||
| 14 |
Zee TV
|
64M
|
-
|
|
Get contacts | Check fake followers | |
| 15 |
disha patani (paatni) 🦋
|
61.4M
|
0.65%
|
Get contacts | Check fake followers | ||
| 16 |
Shemaroo Filmi Gaane
|
61.1M
|
-
|
|
Get contacts | Check fake followers | |
| 17 |
Colors TV
|
59.2M
|
-
|
|
Get contacts | Check fake followers | |
| 18 |
ChuChu TV Nursery Rhymes & Kids Songs
|
58.7M
|
-
|
|
Get contacts | Check fake followers | |
| 19 |
Tips Official
|
56.5M
|
-
|
|
Get contacts | Check fake followers | |
| 20 |
Sunny Leone
|
56.1M
|
0.16%
|
Get contacts | Check fake followers | ||
| 21 |
Wave Music
|
55.6M
|
-
|
|
Get contacts | Check fake followers | |
| 22 |
Sony Music India
|
55.3M
|
-
|
|
Get contacts | Check fake followers | |
| 23 |
Aaj Tak
|
54M
|
-
|
|
Get contacts | Check fake followers | |
| 24 |
Sachin Tendulkar
|
51.5M
|
0.57%
|
获取联系人 | 检查虚假粉丝 | ||
| 25 |
Jannat Zubair Rahmani
|
51.3M
|
1.03%
|
获取联系人 | 检查虚假粉丝 | ||
| 26 |
M S Dhoni
|
49.7M
|
18.91%
|
获取联系人 | 检查虚假粉丝 | ||
| 27 |
Shah Rukh Khan
|
49.3M
|
2.92%
|
获取联系人 | 检查虚假粉丝 | ||
| 28 |
Hrithik Roshan
|
49.3M
|
2%
|
获取联系人 | 检查虚假粉丝 | ||
| 29 |
Rashmika Mandanna
|
48.6M
|
3.38%
|
获取联系人 | 检查虚假粉丝 | ||
| 30 |
48.4M
|
-
|
|
获取联系人 | 检查虚假粉丝 | ||
| 31 |
Shahid Kapoor
|
48M
|
0.77%
|
获取联系人 | 检查虚假粉丝 | ||
| 32 |
Ranveer Singh
|
47.7M
|
1.99%
|
获取联系人 | 检查虚假粉丝 | ||
| 33 |
Infobells - Hindi
|
46.6M
|
-
|
|
获取联系人 | 检查虚假粉丝 | |
| 34 |
Rohit Sharma
|
45.6M
|
5.9%
|
获取联系人 | 检查虚假粉丝 | ||
| 35 |
Kapil Sharma
|
45.6M
|
0.56%
|
获取联系人 | 检查虚假粉丝 | ||
| 36 |
Sara Ali Khan
|
45.2M
|
0.45%
|
获取联系人 | 检查虚假粉丝 | ||
| 37 |
Hardik Pandya
|
44.9M
|
11.87%
|
获取联系人 | 检查虚假粉丝 | ||
| 38 |
Parineeti Chopra
|
43M
|
0.95%
|
获取联系人 | 检查虚假粉丝 | ||
| 39 |
CarryMinati
|
42.2M
|
9.2%
|
获取联系人 | 检查虚假粉丝 | ||
| 40 |
Shemaroo
|
41.2M
|
-
|
获取联系人 | 检查虚假粉丝 | ||
| 41 |
Speed Records
|
41.1M
|
-
|
获取联系人 | 检查虚假粉丝 | ||
| 42 |
Tiger shroff
|
40.4M
|
0.54%
|
获取联系人 | 检查虚假粉丝 | ||
| 43 |
Voot Kids
|
39.3M
|
-
|
|
获取联系人 | 检查虚假粉丝 | |
| 44 |
Madhuri Dixit
|
39.1M
|
0.09%
|
获取联系人 | 检查虚假粉丝 | ||
| 45 |
Anushka Sen
|
39M
|
0.44%
|
获取联系人 | 检查虚假粉丝 | ||
| 46 |
Ishtar Music
|
38.5M
|
-
|
获取联系人 | 检查虚假粉丝 | ||
| 47 |
Amitabh Bachchan
|
37.4M
|
0.04%
|
获取联系人 | 检查虚假粉丝 | ||
| 48 |
Guru Randhawa
|
36.5M
|
1.48%
|
获取联系人 | 检查虚假粉丝 | ||
| 49 |
Instant Bollywood
|
36.1M
|
0.01%
|
获取联系人 | 检查虚假粉丝 | ||
| 50 |
Goldmines Gaane Sune Ansune
|
35.6M
|
-
|
|
获取联系人 | 检查虚假粉丝 | |
| 51 |
Sonam A Kapoor
|
34.2M
|
0.42%
|
获取联系人 | 检查虚假粉丝 | ||
| 52 |
Shilpa Shetty Kundra
|
33.7M
|
0.55%
|
获取联系人 | 检查虚假粉丝 | ||
| 53 |
T-Series Apna Punjab
|
33.6M
|
-
|
|
获取联系人 | 检查虚假粉丝 | |
| 54 |
Total Gaming
|
33.6M
|
0.2%
|
获取联系人 | 检查虚假粉丝 | ||
| 55 |
FAISAL SHAIKH
|
33.5M
|
1.94%
|
获取联系人 | 检查虚假粉丝 | ||
| 56 |
ABP NEWS
|
33.5M
|
-
|
|
获取联系人 | 检查虚假粉丝 | |
| 57 |
Desi Music Factory
|
33M
|
1.8%
|
|
获取联系人 | 检查虚假粉丝 | |
| 58 |
Bollywood Classics
|
32.7M
|
-
|
|
获取联系人 | 检查虚假粉丝 | |
| 59 |
Saregama Music
|
32.1M
|
-
|
|
获取联系人 | 检查虚假粉丝 | |
| 60 |
Sidharth Malhotra
|
32.1M
|
1.59%
|
获取联系人 | 检查虚假粉丝 | ||
| 61 |
Rajshri
|
31.9M
|
-
|
|
获取联系人 | 检查虚假粉丝 | |
| 62 |
IndiaTV
|
31.6M
|
-
|
|
获取联系人 | 检查虚假粉丝 | |
| 63 |
Eros Now Music
|
31.1M
|
-
|
|
获取联系人 | 检查虚假粉丝 | |
| 64 |
MR. INDIAN HACKER
|
29.8M
|
-
|
|
获取联系人 | 检查虚假粉丝 | |
| 65 |
Arishfa Khan
|
29.8M
|
0.57%
|
获取联系人 | 检查虚假粉丝 | ||
| 66 |
F I L M Y G Y A N
|
29.4M
|
0.02%
|
获取联系人 | 检查虚假粉丝 | ||
| 67 |
𝐑𝐨𝐡𝐢𝐭 𝐙𝐢𝐧𝐣𝐮𝐫𝐤𝐞 🇮🇳
|
28.9M
|
1.9%
|
获取联系人 | 检查虚假粉丝 | ||
| 68 |
Zee News
|
28.7M
|
-
|
|
获取联系人 | 检查虚假粉丝 | |
| 69 |
Sonakshi Sinha
|
28.6M
|
0.9%
|
获取联系人 | 检查虚假粉丝 | ||
| 70 |
Tamannaah Bhatia
|
28.5M
|
0.48%
|
获取联系人 | 检查虚假粉丝 | ||
| 71 |
Techno Gamerz
|
28.1M
|
0.9%
|
获取联系人 | 检查虚假粉丝 | ||
| 72 |
Allu Arjun
|
28.1M
|
3.74%
|
获取联系人 | 检查虚假粉丝 | ||
| 73 |
Sonu Sood
|
27.8M
|
0.77%
|
获取联系人 | 检查虚假粉丝 | ||
| 74 |
Wow Kidz
|
27.6M
|
-
|
|
获取联系人 | 检查虚假粉丝 | |
| 75 |
Pooja Hegde
|
27.5M
|
1.31%
|
获取联系人 | 检查虚假粉丝 | ||
| 76 |
Amit Shah
|
27.4M
|
0.65%
|
获取联系人 | 检查虚假粉丝 | ||
| 77 |
Suresh Raina
|
27.3M
|
0.63%
|
获取联系人 | 检查虚假粉丝 | ||
| 78 |
infobells - Tamil
|
27.1M
|
-
|
获取联系人 | 检查虚假粉丝 | ||
| 79 |
Riyaz Aly
|
27.1M
|
0.47%
|
获取联系人 | 检查虚假粉丝 | ||
| 80 |
infobells - Telugu
|
26.5M
|
-
|
|
获取联系人 | 检查虚假粉丝 | |
| 81 |
Janhvi Kapoor
|
26.4M
|
0.86%
|
获取联系人 | 检查虚假粉丝 | ||
| 82 |
DILJIT DOSANJH
|
26.3M
|
7.51%
|
获取联系人 | 检查虚假粉丝 | ||
| 83 |
Divyanka Tripathi Dahiya
|
25.8M
|
0.1%
|
获取联系人 | 检查虚假粉丝 | ||
| 84 |
BB Ki Vines
|
25.5M
|
6%
|
获取联系人 | 检查虚假粉丝 | ||
| 85 |
Angel Rai07 official
|
25M
|
2.19%
|
获取联系人 | 检查虚假粉丝 | ||
| 86 |
Ram Charan
|
24.8M
|
2.14%
|
获取联系人 | 检查虚假粉丝 | ||
| 87 |
Shruti Haasan
|
24.2M
|
0.78%
|
获取联系人 | 检查虚假粉丝 | ||
| 88 |
Riteish Deshmukh
|
23.9M
|
1.7%
|
获取联系人 | 检查虚假粉丝 | ||
| 89 |
KL Rahul👑
|
23.7M
|
3.48%
|
获取联系人 | 检查虚假粉丝 | ||
| 90 |
Shemaroo Movies
|
22.6M
|
-
|
|
获取联系人 | 检查虚假粉丝 | |
| 91 |
White Hill Music
|
22.4M
|
-
|
|
获取联系人 | 检查虚假粉丝 | |
| 92 |
Technical Guruji
|
22.2M
|
-
|
|
获取联系人 | 检查虚假粉丝 | |
| 93 |
Vijay Deverakonda
|
22.1M
|
5.04%
|
获取联系人 | 检查虚假粉丝 | ||
| 94 |
jasprit bumrah
|
22M
|
2.5%
|
Ottenere contatti | Verifica follower falsi | ||
| 95 |
Venus Movies
|
21.8M
|
-
|
|
Ottenere contatti | Verifica follower falsi | |
| 96 |
Wave Music Bhojpuri
|
21.8M
|
-
|
|
Ottenere contatti | Verifica follower falsi | |
| 97 |
Crazy XYZ
|
21.7M
|
1.3%
|
|
Ottenere contatti | Verifica follower falsi | |
| 98 |
Royal Challengers Bengaluru
|
21.6M
|
2.08%
|
Ottenere contatti | Verifica follower falsi | ||
| 99 |
Vicky Kaushal
|
21.3M
|
6.06%
|
Ottenere contatti | Verifica follower falsi | ||
| 100 |
Dushyant kukreja
|
21.3M
|
-
|
|
Ottenere contatti | Verifica follower falsi |
The influencer marketing landscape in India has undergone a remarkable transformation in recent years, evolving from a niche marketing channel to a mainstream powerhouse that's reshaping how brands connect with consumers. With over 750 million internet users and 450 million active social media accounts, India represents one of the most vibrant digital ecosystems globally, creating fertile ground for influencer-driven campaigns.
India's Influencer Marketing Industry Value
Annual Growth Rate
Active Social Media Users
What makes India's influencer landscape particularly fascinating is its unique cultural diversity, multilingual audience segments, and the rapidly growing creator economy across both urban centers and smaller towns. For brands looking to navigate this complex but rewarding market, understanding the nuances of influencer collaboration in the Indian context is essential.
India's influencer ecosystem stands apart from global counterparts due to several distinctive characteristics that directly impact marketing strategies and outcomes.
Unlike markets where English content prevails, India's influencer space thrives on content in multiple languages. While English remains important, regional languages like Hindi, Tamil, Telugu, Marathi, and Bengali have seen explosive growth, with vernacular content creators often enjoying higher engagement rates than their English-speaking counterparts. This shift has been fueled by affordable internet access and the penetration of smartphones into tier 2 and tier 3 cities.
The influencer landscape in India isn't concentrated solely in metropolitan areas. While Delhi, Mumbai, and Bangalore remain content creation hubs, there's a significant rise of influencers from smaller cities who bring authentic regional perspectives that resonate deeply with local audiences. This geographic diversity allows brands to target specific regional markets with culturally relevant messaging.
While Instagram dominates the influencer marketing space in India with over 230 million users, other platforms show unique usage patterns. YouTube enjoys widespread popularity for longer-form content, especially tutorials and educational material. Short-form video platforms like Instagram Reels, YouTube Shorts, and MX TakaTak have seen explosive growth following the TikTok ban. Meanwhile, LinkedIn influencers have carved out a significant space in B2B marketing.
India's influencer landscape spans diverse categories from entertainment and lifestyle to education and finance. Here's a comprehensive look at the country's most influential content creators across major niches:
Understanding influencer compensation is vital for brands planning campaigns in India. Prices vary significantly based on follower count, engagement rates, content quality, and platform, with notable differences from Western markets.
1K-10K Followers
₹1,500 - ₹15,000
Per Instagram Post
10K-100K Followers
₹15,000 - ₹50,000
Per Instagram Post
100K-1M Followers
₹50,000 - ₹5 Lakh
Per Instagram Post
1M+ Followers
₹5 Lakh - ₹1 Crore+
Per Instagram Post
Pricing varies significantly across platforms. For equivalent audience sizes:
India has developed specific guidelines for influencer marketing that brands and creators must follow to maintain compliance and transparency.
The Advertising Standards Council of India (ASCI) implemented comprehensive guidelines in 2021 that all influencers and brands must follow:
India is not a monolithic market but a collection of diverse regional markets with distinct languages, cultural references, and consumption patterns. Successful campaigns recognize these differences:
The most effective influencer campaigns in India come from sustained partnerships rather than one-off collaborations:
Indian audiences show strong preference for video content, making it essential for effective campaigns:
Successful Indian campaigns focus on substantive performance indicators:
Influencers are increasingly launching their own D2C brands, leveraging their audience for initial traction. From beauty products to fashion lines, creator-led businesses are disrupting traditional retail channels.
Content in regional languages like Tamil, Telugu, Bengali, and Marathi is experiencing unprecedented growth, with regional-language influencers often delivering higher engagement rates than their English-speaking counterparts.
Virtual influencers are making their debut in the Indian market, with brands in fashion and technology sectors experimenting with AI-powered personalities that offer perfect control over messaging and content.
The line between content and commerce is blurring with influencers driving direct sales through live shopping events, integrated checkout features, and exclusive product drops.
Knowledge influencers are transitioning from free content to premium courses, workshops, and membership programs, creating new revenue streams beyond brand sponsorships.
Influencers from smaller cities are gaining prominence, offering authentic perspectives that resonate with the rapidly growing internet user base outside metropolitan areas.
Campaign Objective: Build trust in a new D2C brand entering the competitive natural skincare market
Approach: Instead of chasing celebrity endorsements, Mamaearth partnered with over 2,500 micro-influencers, primarily young mothers and skincare enthusiasts, to create authentic user-generated content showcasing their natural products.
Results:
Key Takeaway: Micro-influencers at scale can deliver better results than a few high-profile endorsements, especially for trust-dependent product categories.
Campaign Objective: Drive traffic and sales during Flipkart's flagship shopping event
Approach: Flipkart created a coordinated campaign across multiple platforms using different influencer tiers for specific objectives:
Results:
Key Takeaway: Platform-specific content strategies with tailored influencer selection can maximize campaign impact across diverse audience segments.
India's influencer marketing landscape offers immense opportunities for brands willing to navigate its unique characteristics. With the right strategy, partner selection, and campaign execution, influencer marketing can deliver exceptional ROI in this dynamic market.
StarNgage helps you discover, connect, and collaborate with India's most effective influencers across all categories. Our AI-powered platform matches you with creators who perfectly align with your brand and campaign objectives.
Contact our team for a personalized consultation on your influencer marketing strategy in India.
From influencer discovery and campaign management to performance tracking and ROI measurement, StarNgage's all-in-one platform simplifies your influencer marketing workflow while maximizing results.
Register for a free account to explore our comprehensive influencer marketing suite.