Bugis IT Cluster #ZoneITon3atBugisJunction #BugisBuzz
കഥ
Following the closure of the popular Funan IT Mall, Bugis Junction has seen an addition of a number of IT tenants. To let shoppers know that Bugis Junction is not only a fashion paradise, but a place for Techies as well, Bugis Junction partnered with StarNgage to run an influencer marketing campaign to generate awareness for its IT tenants.
18
ഇൻഫ്ലുയൻസേഴ്സ് എണ്ണം
8K
മൊത്തം ലൈക്കുകൾ
118
മൊത്തം അഭിപ്രായങ്ങൾ
85K
മൊത്തം പ്രതിപാദകർ
ലക്ഷ്യം
Primary Objective – To generate awareness of New and Existing IT Brands in Bugis Junction
Secondary Objective(s) – To establish Bugis Junction as both a fashion paradise and technology
പരിഹാരം
- We have engaged 18 Influencers to feature 3 IT tenants each
- Influencers given freedom of creativity to feature their assigned IT tenants
ഫലങ്ങൾ
- Exposure to over 85,000 followers of influencers
- Over 50 Bugis IT Tenants Campaign Posts
- Over 8,000 likes on Instagram
- Over 118 comments on Instagram
