Marketing to Gen Z: How to Appeal to Gen Z with Budget-Friendly Strategies

Marketing to Gen Z: How to Appeal to Gen Z with Budget-Friendly Strategies

By Vinsy | Content Marketing , Marketing Insights & Trends , E-Commerce , Social Media Marketing | 28 ജനുവരി 2024

Are you struggling to crack the Gen Z code without breaking the bank? Don't fret, we've got your back! In this post, we're diving deep into the world of Gen Z marketing and uncovering some budget-friendly strategies that will help you connect with this elusive audience.

Who is Gen Z?

Before we jump into the strategies, let's get to know our audience a bit better. Gen Z, born between the mid-1990s and early 2010s, is the generation that has grown up in the digital age. They're tech-savvy, socially conscious, and incredibly discerning when it comes to marketing messages. To win them over, you need to speak their language and meet them where they are—online.

Key Stats about Gen Z that Every Marketer Should Know

  • Gen Zers are more likely to cite streaming video, streaming music, and playing video games as daily activities compared with the general adult population, per a May 2023 Morning Consult survey
  • According to Insider Intelligence, when it comes to long-form video content, YouTube claims the top spot among Gen Z. TikTok is gaining traction, with the platform even beginning to test 15-minute videos. 
  • Gen Z’s favourite social networks for shopping discovery are TikTok and Instagram. They often watch videos and engage with influencer content creations to find new products and brands as reported by Insider Intelligence.

5 Strategies to Appeal & Market to Gen Z

  • Authenticity is Key

Gen Z can sniff out inauthenticity from a mile away. They value realness and transparency, so make sure your marketing efforts reflect that. Instead of polished, overly-produced content, opt for raw and unfiltered storytelling that resonates with their experiences.

  • Harness the Power of Influencers

Influencer marketing is a game-changer when it comes to reaching Gen Z. These digital natives trust their favourite influencers more than traditional advertising, so partnering with the right influencers can give your brand a massive boost. Platforms like StarNgage make it easy to find and collaborate with influencers who align with your brand values.

  • Embrace User-Generated Content (UGC)

Gen Z craves authenticity and relatability, and what better way to deliver that than through user-generated content? Encourage your audience to create and share content featuring your products or brand, and you'll tap into a goldmine of authentic marketing material.

  • Prioritise Social Media

If you're not already leveraging social media to reach Gen Z, you're missing out big time. Platforms like Instagram, TikTok, and Snapchat are where Gen Z spends the bulk of their time, so it's crucial to have a strong presence there. Create engaging, shareable content that adds value to their feeds and sparks conversations.

  • Take a Stand

Gen Z is a socially conscious generation that cares deeply about important issues like sustainability, diversity, and inclusion. Show your brand's values by taking a stand on issues that matter to them. Whether it's through your marketing campaigns or your company's actions, demonstrate your commitment to making the world a better place.

In A Nutshell

By implementing these budget-friendly strategies, you can effectively market to Gen Z without breaking the bank. Remember, authenticity, relatability, and a strong online presence are the keys to winning over this discerning audience. So, what are you waiting for? Get out there and start connecting with Gen Z in meaningful ways!

Ready to supercharge your Gen Z marketing efforts? Sign up for StarNgage today and unlock the power of influencer marketing!

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Vinsy
Vinsy

Vinsy is the product marketing manager at StarNgage with years of experience in project management and influencer marketing. Thanks to project management she has a thorough understanding of the digital marketing landscape and importantly the role influencer marketing plays alongside, or as a support to, other marketing tactics such as content marketing and social media marketing. With her expertise, she can come out with ideas of an influencer campaign that aligns with your brand and resonates with your target audience.