| # | 이름 | 팔로워 | ER | 국가 | 영향력 주제 | 연락처 가져오기 | 허위 팔로워 확인 |
|---|---|---|---|---|---|---|---|
| 1 |
Ryan Reynolds
|
50.7M
|
0.16%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 2 |
Nora Fatehi
|
46.8M
|
0.29%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 3 |
Chris Bumstead
|
25.8M
|
2.91%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 4 |
Finn Wolfhard
|
25.3M
|
4.23%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 5 |
Avril Lavigne
|
14.1M
|
1.39%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 6 |
Lilly Singh
|
13.6M
|
0.17%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 7 |
♔Winnie Harlow♔
|
10M
|
1.12%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 8 |
Céline Dion
|
9.6M
|
1.29%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 9 |
Dr. Jordan B. Peterson
|
9.3M
|
0.53%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 10 |
HENRY LAU 刘宪华 헨리
|
8.4M
|
0.57%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 11 |
Vanessa Morgan
|
7.7M
|
0.93%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 12 |
Paul Nicklen
|
7.1M
|
0.53%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 13 |
frankie
|
6M
|
0.46%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 14 |
Maitreyi Ramakrishnan
|
6M
|
7.07%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 15 |
Georges St-Pierre
|
5.7M
|
0.48%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 16 |
Anna Cathcart
|
5.6M
|
5.41%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 17 |
Farah Dhukai
|
5.6M
|
6.85%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 18 |
Sandra Oh
|
5.4M
|
1.09%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 19 |
NAVID ZARDI
|
5M
|
1.55%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 20 |
BEST VACATIONS - Travel
|
4.8M
|
0.65%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 21 |
Nikki Benz
|
4.7M
|
0.3%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 22 |
ALESSIA CARA
|
4.7M
|
0.32%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 23 |
daniel gillies
|
4.7M
|
1.28%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 24 |
Josh Beauchamp
|
4.4M
|
1.3%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 25 |
Khloë Terae 🇨🇦
|
4.4M
|
1.19%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 26 |
Chris Jericho
|
4.3M
|
0.14%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 27 |
Lauren Riihimaki
|
4.3M
|
1.17%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 28 |
rupi kaur
|
4.2M
|
0.49%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 29 |
Toronto Raptors
|
4.1M
|
0.4%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 30 |
Justin Trudeau
|
4.1M
|
0.22%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 31 |
❥ Khalid Rafiq 👑💫
|
4.1M
|
11.95%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 32 |
Olivia Pierson
|
4M
|
0.49%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 33 |
4M
|
1.5%
|
연락처 가져오기 | 허위 팔로워 확인 | |||
| 34 |
Antoni Porowski
|
4M
|
0.64%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 35 |
Caterina Scorsone
|
3.9M
|
3.01%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 36 |
Nick Eh 30
|
3.8M
|
1.19%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 37 |
Tristan Thompson
|
3.7M
|
0.03%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 38 |
Avan Jogia
|
3.5M
|
1.97%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 39 |
spencer e barbosa✨🦋💕🧸
|
3.5M
|
2.48%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 40 |
Alexander Ludwig
|
3.4M
|
0.98%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 41 |
Mei Pang
|
3.4M
|
2.3%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 42 |
Simu Liu
|
3.1M
|
8.45%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 43 |
riele
|
3.1M
|
5.16%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 44 |
Patrick J. Adams
|
3M
|
1.67%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 45 |
Abigaiil Morris
|
2.8M
|
2.92%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 46 |
Charlie Riina
|
2.8M
|
0.13%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 47 |
Jonathan Silver Scott
|
2.8M
|
0.36%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 48 |
𝐖𝐈𝐋𝐋 𝐏𝐀𝐑𝐅𝐈𝐓𝐓
|
2.8M
|
0.82%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 49 |
kris.h.collins
|
2.8M
|
6.32%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 50 |
Prem Dhillon
|
2.8M
|
7.6%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 51 |
The Human Serviette
|
2.7M
|
0.75%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 52 |
Yolanda Gampp | Cake Artist
|
2.7M
|
0.15%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 53 |
Jonita Gandhi
|
2.7M
|
3.43%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 54 |
Carly Rae Jepsen
|
2.7M
|
1.11%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 55 |
Cassandra Calin
|
2.7M
|
4.07%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 56 |
Ray Allen
|
2.6M
|
0.07%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 57 |
Laura
|
2.6M
|
1.87%
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 58 |
Alex The Terrible
|
2.6M
|
4.19%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 59 |
Sadaf
|
2.6M
|
1.87%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 60 |
Marie Avgeropoulos 🇨🇦🧿
|
2.6M
|
1.89%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 61 |
Sarah Nicole Landry
|
2.5M
|
1.82%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 62 |
Goalcast | Motivation | Inspiration
|
2.5M
|
0.03%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 63 |
ALINA
|
2.4M
|
0.41%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 64 |
Genie Bouchard
|
2.4M
|
0.96%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 65 |
Eckhart Tolle
|
2.4M
|
0.46%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 66 |
CANADA
|
2.4M
|
0.43%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 67 |
Kyle Forgeard
|
2.3M
|
9.2%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 68 |
Gigi Gorgeous Getty
|
2.3M
|
0.23%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 69 |
Evangeline Lilly
|
2.2M
|
0.9%
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 70 |
Sam Yang
|
2.2M
|
4.5%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 71 |
ＭＩＭＩ ＣＨＯＩ
|
2.2M
|
8%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 72 |
Andrew Wiggins
|
2.2M
|
3.09%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 73 |
Jim Carrey
|
2.2M
|
1.78%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 74 |
Keshia Chanté
|
2.2M
|
0.16%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 75 |
Robin Sharma
|
2.1M
|
0.17%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 76 |
TAYLOR | CALISTHENICS & MOBILITY
|
2.1M
|
0.55%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 77 |
MATTY MATHESON
|
2.1M
|
0.98%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 78 |
Tristan Hamm
|
2.1M
|
1.08%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 79 |
Shina Nova
|
2.1M
|
8.29%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 80 |
Calum Worthy
|
2M
|
0.6%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 81 |
Drake Related
|
2M
|
3.69%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 82 |
Official IG of Veronika Black
|
2M
|
0.08%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 83 |
WALESCA MELO
|
2M
|
5.17%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 84 |
Jeff Nippard
|
1.9M
|
2.37%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 85 |
Hood
|
1.9M
|
2.11%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 86 |
Kaitlyn Bristowe
|
1.9M
|
1.51%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 87 |
Toronto Blue Jays
|
1.9M
|
3.18%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 88 |
Nati Perea
|
1.9M
|
0.16%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 89 |
Azzy 💕
|
1.8M
|
3.84%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 90 |
Trish Stratus
|
1.8M
|
0.7%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 91 |
DAN LOK “King Of High Ticket”
|
1.8M
|
0.17%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 92 |
Pattie Mallette
|
1.8M
|
4.03%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 93 |
Andy Hay
|
1.8M
|
0.28%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 94 |
Daniel Caesar
|
1.8M
|
8.37%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 95 |
FAZE RAIN
|
1.8M
|
17.39%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 96 |
Jacob Grégoire
|
1.8M
|
20.07%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 97 |
MADISON DE JESUS-WALKER
|
1.7M
|
1.08%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 98 |
ju ♡
|
1.7M
|
0.55%
|
연락처 가져오기 | 허위 팔로워 확인 | ||
| 99 |
𝙎𝙝𝙞𝙣𝙚𝙪𝙥 𝙈𝙤𝙙𝙚𝙡𝙨 𝙤𝙛 𒆜🅸🅶
|
1.7M
|
0.3%
|
|
연락처 가져오기 | 허위 팔로워 확인 | |
| 100 |
Linus Tech Tips
|
1.7M
|
0.92%
|
연락처 가져오기 | 허위 팔로워 확인 |
How to Find and Work With Top Influencers in Canada: A Complete Guide
The influencer marketing landscape in Canada is thriving, with brands increasingly turning to content creators to connect with Canadian consumers in authentic and engaging ways. For marketers looking to navigate this dynamic space, understanding the unique characteristics of the Canadian influencer ecosystem is essential for creating successful campaigns that resonate with local audiences.
From the snow-capped mountains of British Columbia to the vibrant urban centers of Toronto and Montreal, Canadian influencers are shaping consumer behaviors across various niches and platforms. This comprehensive guide explores the Canadian influencer marketing landscape, highlighting top creators, platform preferences, engagement strategies, and the regulatory environment that brands need to navigate for successful collaborations.
$5.89 Billion
Projected value of Canadian influencer marketing industry by 2027
92.6%
Canadian internet penetration rate
27.2 Million
Active social media users in Canada
The Canadian Influencer Marketing Landscape
The Canadian influencer scene offers unique opportunities for brands, with a diverse creator ecosystem that spans the country's multicultural landscape. Unlike the US market, Canadian influencers often maintain closer connections with their audiences, yielding higher engagement rates despite sometimes having smaller follower counts. Canadian consumers also show distinct preferences, valuing authenticity and relatability over celebrity status, making micro and nano influencers particularly effective for targeted campaigns.
Recent studies show that Canadian brands allocate approximately 15-20% of their digital marketing budgets to influencer collaborations, with this percentage expected to increase as the ROI of influencer marketing continues to demonstrate value. Additionally, Canadian influencers tend to be more selective about brand partnerships, prioritizing long-term relationships with brands that align with their values and audience interests.
Popular Social Media Platforms in Canada
With over 18 million Canadian users, Instagram remains the dominant platform for influencer marketing in Canada. Fashion, lifestyle, beauty, and food niches perform particularly well, with engagement rates averaging 3.2% (higher than the global average of 2.8%).
Growing explosively among younger Canadian demographics, TikTok boasts 12.5 million active users in Canada. The platform shows the highest engagement rates across all social networks, with Canadian creators in comedy, dance, and educational content seeing particular success.
YouTube remains a cornerstone for long-form content, with over 24 million Canadian users. Tech reviews, educational content, and lifestyle vlogs perform exceptionally well, with audiences showing higher purchase intent after viewing sponsored content.
Canada has a thriving gaming community, with Twitch seeing significant growth. An estimated 4.3 million Canadian users regularly watch gaming streams, creating unique opportunities for brands in the gaming, tech, and food delivery sectors.
Top Canadian Influencers by Category
- Coco Rocha (@cocorocha) – Supermodel with over 1.5M followers focused on high fashion and lifestyle.
- Jillian Harris (@jillian.harris) – Former Bachelorette and interior designer with 1.3M followers.
- Valeria Lipovetsky (@valerialipovetsky) – Fashion and motherhood content creator with over 1.8M followers.
- Alexander Kenton (@alexander_kenton) – Men's fashion and lifestyle influencer with 650K followers.
- Sarah Nicole Landry (@thebirdspapaya) – Body positivity advocate with 2.2M followers.
- Vijaya Selvaraju (@vijayaselvaraju) – Chef and TV host with 180K followers focused on multicultural recipes.
- Matthew Chung (@hungrycooking) – Toronto-based food creator with 450K followers across platforms.
- Tori Wesszer (@fraichenutrition) – Registered dietitian with 320K followers focused on healthy recipes.
- Jean-Philippe Cyr (@thebouddhistchef) – Quebec-based vegan chef with 280K followers.
- Pay Chen (@paychencloud) – Food writer and TV personality with 130K followers.
- Samantha Ravndahl (@ssssamanthaa) – Makeup artist with 2.2M followers known for honest reviews.
- Sasha Exeter (@sashaexeter) – Fitness and wellness influencer with 180K followers.
- Stephanie Duong (@hungrycomms) – Beauty content creator with 210K followers focused on skincare.
- Madison Charney (@madisoncharney) – Clean beauty advocate with 170K followers.
- Shayna Turtle (@shayna.turtle) – Holistic wellness creator with 145K followers.
- Pokimane (@pokimanelol) – Montreal-born Twitch streamer with over 9M followers across platforms.
- XQC (@xqcow) – Quebec-born professional gamer with over 11M followers.
- ShroudTV (@shroud) – Toronto-based streamer with 9.8M subscribers.
- Kristen Michaela (@KittyPlays) – Variety streamer with 2.3M followers across platforms.
- Jon Sandman (@JonSandman) – Popular gaming content creator with 1.4M followers.
- Nadine Sykora (@heynadine) – Travel creator with 490K followers showcasing Canadian destinations.
- Brie & Reuben (@vancitywild) – Adventure couple with 320K followers exploring British Columbia.
- Taylor Burk (@taylormichaelburk) – Outdoor photographer with 230K followers.
- Melissa Leger (@girlgonegood) – Solo female traveler with 180K followers focused on eco-travel.
- Callum Snape (@calsnape) – Adventure photographer with 820K followers.
- Vanessa Lau (@vanessalau.co) – Social media strategist with 460K followers.
- Courtney Mason (@courtneydmason) – Financial literacy creator with 230K followers.
- Shawn Persaud (@sppersaud) – Tech educator with 180K followers.
- Jessica Moorhouse (@jessicaimoorhouse) – Finance expert with 140K followers across platforms.
- Maria Qamar (@hatecopy) – Artist and cultural commentator with 220K followers.
Canadian Influencer Pricing Structure
Nano Influencers
1K-10K FollowersCAD $100-$500
Per post rates for Canadian nano influencers with high engagement.
Average engagement rate: 5-8%
Micro Influencers
10K-50K FollowersCAD $500-$2,000
Per post rates for targeted audiences with strong community ties.
Average engagement rate: 3-5%
Mid-Tier Influencers
50K-500K FollowersCAD $2,000-$10,000
Per post rates for established Canadian content creators.
Average engagement rate: 2-4%
Macro Influencers
500K+ FollowersCAD $10,000+
Per post rates for major Canadian influencers with national reach.
Average engagement rate: 1.5-3%
Canadian Regulatory Environment for Influencer Marketing
- Ad Standards Canada: Requires clear and prominent disclosure of material connections between brands and influencers.
- Competition Bureau: Enforces the Competition Act, which prohibits false or misleading representations in advertising.
- Proper Disclosures: Must be visible without having to click "more" on content. Tags like #ad, #sponsored, or #collab must be prominent.
- French Language Requirements: In Quebec, the Charter of the French Language may require sponsored content to be available in French.
- Penalties: Non-compliance can result in fines up to CAD $750,000 for individuals and CAD $10 million for corporations.
Best Practices for Working with Canadian Influencers
- Prioritize relevance over follower count when selecting Canadian partners.
- Research the influencer's previous content and engagement patterns.
- Offer fair compensation based on market rates and required deliverables.
- Establish long-term relationships rather than one-off campaigns for better results.
- Consider Canadian seasons and holidays in campaign timing.
- Provide clear briefs but allow creative freedom for authentic content.
- Include both French and English content for nationwide campaigns.
- Set measurable KPIs beyond just reach and engagement.
- Clearly define deliverables, timelines, and exclusivity terms.
- Include proper disclosure requirements in contracts.
- Specify content usage rights, especially for repurposing.
- Address tax considerations for international brand partnerships.
- Track performance using UTM parameters and unique discount codes.
- Monitor sentiment and user-generated content stemming from campaigns.
- Compare campaign ROI across different influencer tiers.
- Analyze long-term impact on brand awareness and perception.
Trends Shaping Canadian Influencer Marketing
Short-Form Video Dominance
TikTok and Instagram Reels are seeing explosive growth in Canada, with brands allocating up to 40% of influencer budgets to short-form video content.
Rise of Bilingual Content
More Canadian influencers are creating content in both English and French to maximize reach across the country, particularly important for nationwide campaigns.
Values-Based Partnerships
Canadian consumers increasingly support influencers who partner with brands aligned with social causes and sustainability initiatives.
Social Commerce Integration
Shoppable posts and livestream shopping are gaining traction, with 68% of Canadian influencers incorporating direct purchase options in their content.
B2B Influencer Growth
Professional influencers in finance, technology, and business are seeing increased demand as B2B brands recognize the value of thought leadership content.
AI-Enhanced Collaborations
Canadian brands are leveraging AI tools for influencer discovery, performance prediction, and content optimization while maintaining authentic human connections.
Case Studies: Successful Canadian Influencer Campaigns
Tim Hortons partnered with diverse Canadian influencers across the country to promote their "True Stories" campaign, highlighting authentic Canadian moments centered around their coffee and food offerings.
Strategy:
- Collaborated with 50+ micro and mid-tier influencers across all provinces
- Emphasized personal, nostalgic stories related to the brand
- Utilized both English and French content creators
Sport Chek leveraged the passion for basketball across Canada with their #MyNorth campaign, partnering with sports and lifestyle influencers to showcase community stories.
Strategy:
- Focused on authentic storytelling from diverse communities
- Combined micro-influencers with professional athlete partnerships
- Created shareable, emotional video content
Conclusion
The Canadian influencer marketing landscape offers unique opportunities for brands looking to connect with consumers in authentic, culturally relevant ways. By understanding the nuances of the Canadian market, including regional differences, bilingual considerations, and regulatory requirements, brands can create effective campaigns that resonate with Canadian audiences.
Success in this space requires thoughtful influencer selection, focusing not just on follower counts but on engagement metrics, content quality, and audience alignment. The most effective campaigns allow influencers creative freedom while providing clear guidelines that ensure brand message consistency.
As the industry continues to evolve with new platforms, content formats, and technologies, brands that build genuine, long-term relationships with Canadian influencers will be best positioned to leverage these powerful voices to achieve their marketing objectives. The focus on authenticity, transparency, and value-driven content will remain the cornerstone of successful influencer partnerships in Canada's dynamic social media landscape.
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