BrightCHAMPS - Coding for Kids
Kisah
Believing that every child has his or her hidden talent since they were born, the classes at BrightCHAMPS are designed to encourage and help kids to fully unleash their potential while equipping them with essential skills for future challenges.
Tujuan
The Goal
Primary Goal: To increase brand awareness of BrightCHAMPS
Secondary Goal: To promote the coding classes for kids aged between 6 to 16 years old
Solusi
BrightCHAMPS has reached out to StarNgage Indonesia to increase brand awareness of BrightCHAMPS while promoting coding classes for kids aged between 6 to 16 years old.
- Engage 16 mummy/parent influencers with a mix of follower counts (nano, micro dan mid tier influencers) to create contents on Instagram (Reels, Story, Highlight, Link in Bio)
- The duration of the Reels is within 1 minute to keep them simple and sweet
- The links are inserted on the bio of their Instagram profiles for 7 days
- The Instagram stories are saved to a highlight for 7 days
- Unique links with tracking codes are generated for each influencer to track the performance
- The Instagram posts are pinned to the top of their Instagram profiles for 7 days.
Hasil
- Deliverables per KOL: 1 x Instagram reel, 1 x Instagram story with link sticker and add to highlight, put a unique link on bio for 7 days, pin post to the top of profile for 7 days
- Campaign Dates: 10 - 16 October 2022
Total No of Followers: 436,915
Total Reach: 46,414
Total No of Likes: 9,247
Total No of Comments: 504
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