| # | NOME | SEGUACI | ER | PAESE | ARGOMENTO DI INFLUENZA | OTTENERE CONTATTI | VERIFICA FOLLOWER FALSI |
|---|---|---|---|---|---|---|---|
| 1 |
Netflix Latinoamérica
|
1.8M
|
0.21%
|
Ottenere contatti | Verifica follower falsi | ||
| 2 |
Meganoticias
|
183.7K
|
0.42%
|
Ottenere contatti | Verifica follower falsi | ||
| 3 |
Pancho Saavedra
|
117.7K
|
0.26%
|
Ottenere contatti | Verifica follower falsi | ||
| 4 |
T13
|
111.9K
|
0.06%
|
Ottenere contatti | Verifica follower falsi | ||
| 5 |
BioBioChile
|
106.2K
|
0.08%
|
Ottenere contatti | Verifica follower falsi | ||
| 6 |
Sebastian Silva
|
105.5K
|
0.28%
|
Ottenere contatti | Verifica follower falsi | ||
| 7 |
@PIOLAMEMES🇨🇱
|
95.4K
|
2.96%
|
Ottenere contatti | Verifica follower falsi | ||
| 8 |
❤️🧒🏻👧🏼Jorge
|
87.2K
|
0.25%
|
|
Ottenere contatti | Verifica follower falsi | |
| 9 |
CNNChile
|
80.3K
|
0.3%
|
Ottenere contatti | Verifica follower falsi | ||
| 10 |
Yulay
|
72.9K
|
1.27%
|
Ottenere contatti | Verifica follower falsi | ||
| 11 |
Sur de Chile 🗻 Travel | Nature | Invierno 🌧️
|
69.2K
|
0.99%
|
Ottenere contatti | Verifica follower falsi | ||
| 12 |
Diego Urrutia Barra
|
68.5K
|
1.28%
|
Ottenere contatti | Verifica follower falsi | ||
| 13 |
Descuentos Rata 🐭
|
54.3K
|
0.02%
|
Ottenere contatti | Verifica follower falsi | ||
| 14 |
Camila Vallejo Dowling
|
52.8K
|
0.52%
|
Ottenere contatti | Verifica follower falsi | ||
| 15 |
CHV Noticias
|
49.2K
|
0.14%
|
Ottenere contatti | Verifica follower falsi | ||
| 16 |
Kaiser 🇨🇱
|
48.9K
|
0.19%
|
Ottenere contatti | Verifica follower falsi | ||
| 17 |
Radio ADN
|
46.8K
|
0.04%
|
Ottenere contatti | Verifica follower falsi | ||
| 18 |
Cristián Sánchez B.
|
44.1K
|
0.22%
|
Ottenere contatti | Verifica follower falsi | ||
| 19 |
NicoleluliFitness
|
43.6K
|
0.36%
|
Ottenere contatti | Verifica follower falsi | ||
| 20 |
The Clinic
|
42.6K
|
0.13%
|
Ottenere contatti | Verifica follower falsi | ||
| 21 |
Club Universidad de Chile
|
39.2K
|
1.23%
|
Ottenere contatti | Verifica follower falsi | ||
| 22 |
Tienda SP Digital
|
37.6K
|
0.62%
|
Ottenere contatti | Verifica follower falsi | ||
| 23 |
Derecho Fácil
|
35.9K
|
0.62%
|
Ottenere contatti | Verifica follower falsi | ||
| 24 |
Francisca Paz Carvajal
|
32.8K
|
0.65%
|
Ottenere contatti | Verifica follower falsi | ||
| 25 |
Cinemark Chile
|
32K
|
0.42%
|
Ottenere contatti | Verifica follower falsi | ||
| 26 |
Javiera Chomali
|
31.8K
|
0.18%
|
Ottenere contatti | Verifica follower falsi | ||
| 27 |
Jumbo Chile
|
31.3K
|
0.56%
|
Ottenere contatti | Verifica follower falsi | ||
| 28 |
pamelitaleiva
|
30.1K
|
0.57%
|
Ottenere contatti | Verifica follower falsi | ||
| 29 |
Inges Bizama Toledo
|
28.1K
|
0.49%
|
Ottenere contatti | Verifica follower falsi | ||
| 30 |
Diana Bolocco
|
27.6K
|
0.31%
|
|
Ottenere contatti | Verifica follower falsi | |
| 31 |
Andrés Wiese
|
27.2K
|
0.99%
|
Ottenere contatti | Verifica follower falsi | ||
| 32 |
BRUSSELS Heart of Chocolate
|
26.8K
|
-
|
Ottenere contatti | Verifica follower falsi | ||
| 33 |
Buscalibre
|
26.8K
|
0.14%
|
Ottenere contatti | Verifica follower falsi | ||
| 34 |
Adriana Barrientos Oficial
|
26.8K
|
0.38%
|
Ottenere contatti | Verifica follower falsi | ||
| 35 |
Teresa Paneque
|
26.5K
|
1.13%
|
Ottenere contatti | Verifica follower falsi | ||
| 36 |
Gala Caldirola
|
25.1K
|
0.14%
|
Ottenere contatti | Verifica follower falsi | ||
| 37 |
LOS POWER
|
24.9K
|
0.3%
|
|
Ottenere contatti | Verifica follower falsi | |
| 38 |
Perezfecto
|
24.7K
|
0.5%
|
Ottenere contatti | Verifica follower falsi | ||
| 39 |
LOS POWER 🇨🇱
|
24.7K
|
0.29%
|
Ottenere contatti | Verifica follower falsi | ||
| 40 |
Teresita Commentz
|
24.6K
|
0.07%
|
Ottenere contatti | Verifica follower falsi | ||
| 41 |
Cinépolis Chile
|
24.2K
|
0.18%
|
Ottenere contatti | Verifica follower falsi | ||
| 42 |
𝐩𝐫𝐢𝐧𝐜𝐞𝐬𝐚 𝐚𝐥𝐛𝐚
|
23.2K
|
1.47%
|
Ottenere contatti | Verifica follower falsi | ||
| 43 |
🐞🐜LA BICHARRAKA🐝🕷
|
22.9K
|
0.77%
|
Ottenere contatti | Verifica follower falsi | ||
| 44 |
El Blog del Decorador
|
22.2K
|
-
|
Ottenere contatti | Verifica follower falsi | ||
| 45 |
BETO HERNANDEZ
|
22.1K
|
0.11%
|
Ottenere contatti | Verifica follower falsi | ||
| 46 |
ᴅᴀᴛᴏꜱ ᴠɪᴀᴊᴇʀᴏꜱ ᴄʜɪʟᴇ
|
22K
|
0.45%
|
Ottenere contatti | Verifica follower falsi | ||
| 47 |
C H I L E
|
21.1K
|
0.35%
|
Ottenere contatti | Verifica follower falsi | ||
| 48 |
✨ISA SALINAS✨
|
20.9K
|
0.9%
|
Ottenere contatti | Verifica follower falsi | ||
| 49 |
Ilonka Obilinovic
|
20.4K
|
0.43%
|
Ottenere contatti | Verifica follower falsi | ||
| 50 |
Ladera Sur 🌎
|
19.3K
|
0.41%
|
Ottenere contatti | Verifica follower falsi | ||
| 51 |
Lider
|
19K
|
-
|
Ottenere contatti | Verifica follower falsi | ||
| 52 |
Ignacio Sánchez
|
18.8K
|
1.28%
|
Ottenere contatti | Verifica follower falsi | ||
| 53 |
Los40Chile
|
18.8K
|
0.34%
|
Ottenere contatti | Verifica follower falsi | ||
| 54 |
Valparaíso Informa
|
18.5K
|
0.45%
|
Ottenere contatti | Verifica follower falsi | ||
| 55 |
La Cuarta
|
18.4K
|
0.05%
|
Ottenere contatti | Verifica follower falsi | ||
| 56 |
BUFFALO CHILE ® ROPA OUTDOOR 🦬
|
18.1K
|
0.09%
|
Ottenere contatti | Verifica follower falsi | ||
| 57 |
Venezolanos en chile
|
18.1K
|
0.22%
|
Ottenere contatti | Verifica follower falsi | ||
| 58 |
Centro Gabriela Mistral GAM
|
17.9K
|
0.11%
|
Ottenere contatti | Verifica follower falsi | ||
| 59 |
Sonar
|
17.8K
|
0.12%
|
Ottenere contatti | Verifica follower falsi | ||
| 60 |
Chile Histórico
|
17.7K
|
0.48%
|
Ottenere contatti | Verifica follower falsi | ||
| 61 |
Eduardo Fuentes
|
17.3K
|
0.73%
|
Ottenere contatti | Verifica follower falsi | ||
| 62 |
Corona Chile
|
17.2K
|
0.1%
|
Ottenere contatti | Verifica follower falsi | ||
| 63 |
Chile es Tuyo
|
16.9K
|
0.35%
|
Ottenere contatti | Verifica follower falsi | ||
| 64 |
Chile Travel
|
16.8K
|
-
|
Ottenere contatti | Verifica follower falsi | ||
| 65 |
𝓒𝓱𝓻𝓲𝓼𝓽𝓮𝓵𝓵
|
16.6K
|
0.29%
|
Ottenere contatti | Verifica follower falsi | ||
| 66 |
Rock & Pop Chile
|
16.5K
|
0.62%
|
Ottenere contatti | Verifica follower falsi | ||
| 67 |
N a t a l i a D u c o 🇨🇱 OLY
|
16.5K
|
0.54%
|
Ottenere contatti | Verifica follower falsi | ||
| 68 |
MATUCANA 100
|
16K
|
0.77%
|
Ottenere contatti | Verifica follower falsi | ||
| 69 |
Valle Nevado Ski Resort
|
16K
|
0.26%
|
Ottenere contatti | Verifica follower falsi | ||
| 70 |
Vamo' a Calmarno
|
15.8K
|
0.15%
|
Ottenere contatti | Verifica follower falsi | ||
| 71 |
Carretera Austral
|
15.4K
|
0.24%
|
Ottenere contatti | Verifica follower falsi | ||
| 72 |
Nicolas Copano
|
15.1K
|
0.5%
|
Ottenere contatti | Verifica follower falsi | ||
| 73 |
Maria Dyer A S
|
15K
|
0.37%
|
Ottenere contatti | Verifica follower falsi | ||
| 74 |
Parque Zoológico Buin Zoo
|
14.9K
|
0.12%
|
Ottenere contatti | Verifica follower falsi | ||
| 75 |
Maria Belén
|
14.9K
|
0.83%
|
Ottenere contatti | 檢查假粉絲 | ||
| 76 |
La Chancha Vegana
|
14.4K
|
1.16%
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 77 |
Francisca Valenzuela Silva
|
14.3K
|
0.2%
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 78 |
Gabriel Sepúlveda
|
14.1K
|
0.77%
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 79 |
Nicolas Liñan De Ariza
|
14K
|
0.81%
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 80 |
KIM QUEENLAND
|
13.7K
|
0.15%
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 81 |
McDonald's Chile
|
13.7K
|
-
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 82 |
Paroro
|
13.5K
|
-
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 83 |
Korean Basic ✨ by Cami y Fran
|
13.3K
|
0.93%
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 84 |
NósnoChile ® Rosi Guimarães
|
13.2K
|
0.18%
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 85 |
Raimundo Alcalde Puga
|
13K
|
0.12%
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 86 |
Emilia Aguilera | Psicología y crianza
|
13K
|
0.66%
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 87 |
Lotus
|
12.9K
|
0.38%
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 88 |
Javi🧚🏽
|
12.7K
|
0.71%
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 89 |
Tomas Gonzalez
|
12.4K
|
1.64%
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 90 |
Ricardo Nicolas Riesco Delpiano
|
12.4K
|
0.44%
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 91 |
Cat Lifestyle Chile
|
12.4K
|
-
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 92 |
SÚBELA
|
12.2K
|
0.41%
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 93 |
Osvaldo Solorza
|
12.1K
|
0.2%
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 94 |
César Antonio Campos
|
11.8K
|
0.48%
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 95 |
ᥴꫝꪖꪀ𝕥ꪖꪶ ᧁꪖꪗꪮડꪮ 🧿
|
11.8K
|
-
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 96 |
Alexis Chen
|
11.8K
|
0.38%
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 97 |
Cami
|
11.7K
|
0.21%
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 98 |
Guillermo Lorca García H.
|
11.6K
|
1%
|
|
獲取聯繫方式 | 檢查假粉絲 | |
| 99 |
www.cadacosaensulugar.cl
|
11.6K
|
0.1%
|
獲取聯繫方式 | 檢查假粉絲 | ||
| 100 |
GUILLE PACHELO
|
11.5K
|
0.22%
|
獲取聯繫方式 | 檢查假粉絲 |
Influencer marketing has transformed how brands connect with consumers in Latin America, and Chile stands out as a vibrant hub for digital creators and innovative campaigns. With its high internet penetration rate and increasingly sophisticated social media landscape, Chile offers unique opportunities for brands looking to leverage authentic voices to reach their target audiences.
As the influencer ecosystem in Chile continues to evolve, understanding the local market dynamics, top creators, and effective strategies becomes essential for successful campaigns. This comprehensive guide explores Chile's influencer marketing landscape, providing insights into working with Chilean creators and maximizing ROI in this dynamic market.
Internet Penetration Rate
Active Social Media Users
Daily Social Media Usage
Chile has emerged as one of Latin America's most digitally connected countries, with social media penetration exceeding 85% of the population. The country's stable economy and growing middle class have created a thriving environment for influencer marketing, with brands increasingly allocating larger portions of their marketing budgets to creator partnerships.
Chilean consumers show high levels of engagement with influencer content, particularly in categories like lifestyle, fashion, food, and technology. Studies indicate that over 70% of Chilean internet users follow at least one influencer, and 45% report making purchase decisions based on influencer recommendations.
The Chilean creator economy features a diverse range of influencers across multiple platforms and niches. Here's a breakdown of the most influential creators across key categories:
Understanding the investment required for influencer partnerships in Chile helps brands budget effectively and maximize return on investment. Rates vary significantly based on follower count, engagement metrics, content format, and exclusivity terms.
1K-10K followers
$50-$200 USD
Per post/story
Highest engagement rates, averaging 5-8%
10K-50K followers
$200-$500 USD
Per post/story
Strong engagement rates of 3-5%
50K-500K followers
$500-$2,500 USD
Per post/story
Balanced reach and engagement at 2-4%
500K+ followers
$2,500-$10,000+ USD
Per post/story
Maximum reach with 1-3% engagement
Understanding the Chilean social media landscape is crucial for effective influencer campaign planning. Each platform attracts different demographics and offers unique content opportunities:
11.5M users (68% of Chilean social media users)
7.2M users (fastest growing platform)
14.2M users (highest penetration rate)
Developing effective partnerships with Chilean influencers requires understanding local market nuances, building authentic relationships, and implementing strategic campaign structures. Here are key approaches for success:
Chile has been strengthening its regulatory framework around influencer marketing, and understanding these requirements is essential for compliant campaigns:
The Chilean National Consumer Service (SERNAC) has established guidelines for influencer marketing disclosure that align with international standards. While less stringent than some markets, compliance is increasingly monitored:
The Chilean influencer landscape continues to evolve rapidly, with several key trends shaping the future of creator partnerships:
TikTok and Instagram Reels have transformed the content landscape, with Chilean creators embracing shorter, more dynamic formats that generate higher engagement rates.
Chilean influencers are increasingly incorporating shoppable content and direct sales functionality, creating seamless paths from discovery to purchase.
Brands in Chile are leveraging advanced analytics platforms to select influencers, predict campaign performance, and optimize content strategies.
Groups of complementary Chilean micro-influencers are forming collectives to offer brands comprehensive campaign coverage with higher combined engagement.
Forward-thinking Chilean creators are experimenting with immersive content formats, offering new ways to showcase products and experiences.
Chilean consumers increasingly expect authentic social responsibility from brands and creators, driving growth in cause-marketing campaigns.
Strategy: The Chilean retail giant partnered with 25 micro and mid-tier fashion influencers to showcase everyday styling with their seasonal collections.
Execution: Instead of traditional product photos, influencers created authentic day-in-the-life content showing how Falabella pieces integrated into their actual wardrobes.
Results:
Key Takeaway: Authentic, lifestyle integration resonated more with Chilean consumers than aspirational, high-production content.
Strategy: The craft beer brand created an educational series featuring food and lifestyle influencers learning about beer-making and food pairing.
Execution: Ten influential Chilean content creators participated in brewing workshops, creating both educational content and personal experience narratives.
Results:
Key Takeaway: Value-added content that educates while entertaining creates deeper connections with Chilean audiences.
Establishing clear metrics for campaign evaluation helps brands optimize their influencer marketing investments in Chile:
| Campaign Objective | Primary KPIs | Secondary KPIs | Measurement Tools |
|---|---|---|---|
| Brand Awareness | Reach, Impressions, Views | Follower Growth, Brand Mention Growth | Platform Analytics, Social Listening Tools |
| Engagement | Engagement Rate, Comments, Shares | Sentiment Analysis, Content Saves | Native Analytics, Engagement Calculators |
| Traffic Generation | Click-Through Rate, Site Visits | Time on Site, Pages per Visit | UTM Tracking, Google Analytics |
| Conversion | Conversion Rate, Sales Revenue | Average Order Value, Cost per Acquisition | Affiliate Links, Promo Codes, Pixel Tracking |
| Community Building | follower Growth Rate, Community Interactions | User-Generated Content Volume, Hashtag Usage | Community Management Tools, Manual Tracking |
Chile's influencer marketing landscape offers tremendous opportunities for brands that understand the local ecosystem and leverage strategic approaches to creator partnerships. With its highly connected population, growing creator economy, and unique cultural context, Chile presents a fertile ground for authentic, engaging influencer campaigns.
The most successful brands in this space recognize that Chilean consumers value authenticity, cultural relevance, and genuine connections with creators. By focusing on these elements while employing data-driven selection processes and clear performance metrics, companies can build influencer strategies that deliver meaningful results in this vibrant market.
As the Chilean influencer ecosystem continues to evolve with new platforms, content formats, and regulatory considerations, brands that stay adaptable while maintaining focus on authentic storytelling will be best positioned to leverage creator partnerships for sustainable growth.
Ready to elevate your brand's presence in the Chilean influencer marketing landscape? StarNgage's AI-powered platform connects you with the perfect Chilean creators to tell your brand story authentically and effectively. Our comprehensive suite of tools handles everything from influencer discovery and campaign management to performance tracking and ROI optimization.
Don't navigate the complex world of influencer marketing alone. Sign up today and let our expert team help you build strategic, high-performing creator partnerships that resonate with Chilean audiences and drive real business results.