Ultimate Social Media Demographics Guide: Platform-by-Platform Data for 2025

Understanding social media demographics is crucial for any successful marketing strategy in 2025. As platforms evolve and user behaviors shift, staying current with where your audience spends their time has never been more important. This comprehensive guide breaks down the latest demographics across all major social platforms to help you make informed decisions about your social media presence.

Key Social Media Usage Statistics for 2025

Before diving into platform-specific demographics, let's look at the broader landscape:

• Facebook remains the most popular platform globally with 3.065 billion monthly active users
• YouTube leads in the US market with over 80% of adults using the platform
• Millennials are the most active demographic on social media, with 69.2% using social platforms
• Gen Z females spend the most time on social media: 2 hours and 59 minutes daily

Facebook Demographics

Key Statistics:

• Monthly Active Users: 3.065 billion
• Largest Age Group: 25-34 (31.1%)
• Gender Split: 43.2% female, 56.8% male
• Average Daily Time: 32 minutes

Facebook continues to dominate global social media, particularly among millennials and Gen X. It's the preferred platform for customer service across all age groups except Gen Z, and leads in social commerce with 39% of users making direct purchases.

Instagram Demographics

Key Statistics:

• Monthly Active Users: 2 billion
• Largest Age Group: 18-24 (31.7%)
• Gender Split: 49.4% female, 50.6% male
• Average Daily Time: 32 minutes

Instagram remains a powerhouse for younger audiences, with 60% of users under 35. It's the leading platform for product discovery, with 61% of users turning to Instagram to find their next purchase.

TikTok Demographics

Key Statistics:

• Monthly Active Users: 2 billion
• Largest Age Group: 25-34 (35.3%)
• Gender Split: 44.3% female, 55.7% male
• Average Daily Time: 47 minutes

TikTok has emerged as a major player, matching Instagram's user base and commanding the highest daily engagement time of any platform. It's particularly influential among Gen Z, with 77% using it for product discovery.

Frequently Asked Questions

What is the most popular social media platform in 2025?

Facebook remains the most popular platform globally with 3.065 billion monthly active users, while YouTube leads in the US market.

Which age group spends the most time on social media?

Gen Z females (16-24) spend the most time on social media, averaging 2 hours and 59 minutes daily, followed by Millennial females at 2 hours and 50 minutes.

Which social platform is best for reaching younger audiences?

TikTok and Instagram are the most effective platforms for reaching younger audiences, with TikTok leading in Gen Z engagement and Instagram having 60% of its users under 35.

What platform has the highest engagement time?

TikTok leads with an average of 47 minutes of daily engagement per user, followed by YouTube at 49 minutes.