TikTok Marketing, Social Media Marketing

Using Instagram to Promote Your TikTok Content

5. mai 2023Updated: 13. okt 2023

Instagram and TikTok are two of the most popular social media platforms today for sharing and browsing photos and videos. With millions of users on both platforms, it's no surprise that brands and influencers on TikTok are repurposing their content on Instagram to boost their engagement rate. Here are some ways you can use Instagram to promote your TikTok account:

Cross-promote on Instagram stories
Reposting TikTok content via Instagram Reels
Make the most of your Instagram bio
Collaborate with the creators

Promoting TikTok Content Using Instagram

1. Cross-promote on Instagram stories

Instagram Stories are a great way to promote your TikTok account to your existing Instagram followers. You can share a short clip from your TikTok videos and include a call-to-action (CTA) encouraging your followers to follow you on TikTok. You can also add in the link sticker to add a direct link to your TikTok account, making it easier for your followers to find you. If you’re a brand or a creator selling on TikTok Shop, adding a link sticker on your Instagram stories will surely help your audience to get to the products faster with minimal distractions.

2. Reposting TikTok content via Instagram Reels

Instagram Reels allow users to create short videos similar to TikTok. You can create a Reel promoting your TikTok account and include a CTA encouraging your followers to follow you on TikTok or repost your TikTok video as a Reel. You can also use Instagram's music library to add popular TikTok songs to your Reels, keeping your content fresh and relevant to trends.

3. Make the most of your Instagram bio

Nowadays, your Instagram bio is pretty much a cover letter introducing yourself, and an opportunity to drive traffic to your TikTok page by leaving a link there. With the recent new feature that allows the users to add up to 5 links on Instagram bio, you can insert your TikTok page URL as one of the clickable links on your bio. You can also compile Instagram Stories featuring your TikTok account into a Highlight for further visibility!

4. Collaborate with the creators

Collaborating with the creators on Instagram can be a great way to promote your TikTok account to a new audience. You can create a post or story with your collaborator to run a giveaway and include a CTA asking their followers to follow you on TikTok in order to stand a chance to win a prize. This can help increase your TikTok followers and also introduce you to a new audience that may not have discovered you otherwise.
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In A Nutshell

In conclusion, Instagram is a powerful tool for promoting your TikTok account. It can expand your brand and content visibility, whilst growing your follower count on both platforms. It's important to have a strategy in place and to be consistent with your efforts for the best results.

Looking for advice on how to accelerate your TikTok video marketing effort with influencer marketing? Contact us now for an introductory call or a product demo!

If you’re an influencer and would like to grow your TikTok account, you’re welcome to join our TikTok Shop affiliate program too!

Vinsy

Vinsy is the product marketing manager at StarNgage with years of experience in project management and influencer marketing. Thanks to project management she has a thorough understanding of the digital marketing landscape and importantly the role influencer marketing plays alongside, or as a support to, other marketing tactics such as content marketing and social media marketing. With her expertise, she can come out with ideas of an influencer campaign that aligns with your brand and resonates with your target audience.