5 Ways To Reach Non-Followers & Increase Followers FAST

5 Ways To Reach Non-Followers & Increase Followers FAST

Ever wondered how you can break through the follower barrier and expand your reach on Instagram or TikTok? We get it – the struggle is real.

In this blog post, we'll dive into the nitty-gritty of Instagram and TikTok algorithms, explore the reasons behind low reach, and unveil five killer strategies to boost your follower count:

What Is Instagram or TikTok Reach?

Before we jump into the strategies, let's get on the same page about reach. Reach refers to the number of unique users who see your content. It's all about getting your posts in front of as many eyeballs as possible. The higher your reach, the better your chances of gaining new followers.

Instagram Reach:

Instagram Reach

(Image Source: Hootsuite)

TikTok Reach:

TikTok Reach

(Image Source: Iconosquare)

How Does Instagram or TikTok Algorithm Affect My Page or Post Reach?

The TikTok and Instagram algorithms are like the gatekeepers of the social media kingdom. They decide who sees your content and when. Understanding these algorithms is key to unlocking the secrets of increasing your reach. We'll break it down and give you the insider scoop on how to play the algorithm game to your advantage.

Why Is My Instagram or TikTok Reach So Low?

Experiencing a low reach on Instagram or TikTok can be frustrating, but understanding the common reasons behind this issue can help you address and improve your social media strategy. 

Here are some key reasons why your Instagram or TikTok reach might be lower than expected:

  • Inconsistent Posting Schedule

Algorithms on both platforms favour consistency. If you post irregularly or have long gaps between your posts, the algorithms may perceive your account as less active, leading to lower reach.

Solution: Establish a regular posting schedule and stick to it. Consistency helps maintain engagement and signals to algorithms that your account is actively contributing to the platform.

  • Low Engagement Rates

If your content doesn't receive many likes, comments, or shares, the algorithms may interpret it as less engaging. Low engagement rates can result in reduced visibility.

Solution: Create content that resonates with your audience. Encourage interactions by asking questions, responding to comments, and fostering a sense of community around your profile.

  • Overuse of Bots or Automation

Using automation tools or bots to artificially boost engagement can backfire. Social media platforms are quick to detect such activities, and they may limit the reach of accounts engaging in suspicious behaviour.

Solution: Focus on authentic engagement. Avoid using automated tools that violate platform policies, as they can harm your account's credibility.

  • Neglecting Community Interaction

Social media is about building a community. If you're not actively engaging with your followers, responding to comments, or participating in conversations, your reach may suffer.

Solution: Foster a sense of community by responding to comments, acknowledging your followers, and participating in discussions within your niche.

  • Ignoring Analytics and Insights

Instagram and TikTok provide valuable insights into your account's performance. Ignoring these analytics means missing out on crucial information about your audience's behavior and preferences.

Solution: Regularly analyse your account insights. Identify trends, learn about your audience's demographics, and adjust your content strategy based on the data.

  • Using Irrelevant Hashtags

While hashtags can increase discoverability, using irrelevant or overly popular hashtags may not be effective. The algorithms prioritise relevance, and using the wrong hashtags can result in lower reach.

Solution: Research and use hashtags relevant to your content and niche. Experiment with a mix of popular and niche-specific hashtags to optimise discoverability.

  • Ignoring Algorithm Changes

Social media algorithms are constantly evolving. Ignoring updates or changes in platform algorithms can impact your reach as your strategy may become outdated.

Solution: Stay informed about algorithm updates. Adapt your content strategy to align with the latest changes and trends on Instagram and TikTok.

Addressing these common reasons for low reach involves a combination of strategic content creation, consistent engagement, and staying informed about platform dynamics. 

By proactively addressing these issues, you can work towards improving your Instagram or TikTok reach and building a stronger online presence and bigger community on Instagram or TikTok. 

Whether you are creating user-generated content (UGC), ASMR content or any other content types, this will eventually help to drive your revenues with affiliate marketing and boost your earnings with content creation on TikTok or Instagram.

Another way to increase your reach is by reaching non-followers or new audiences. We’ll delve further into how you can reach non-followers to get more followers on social media platforms.

How Can I Increase My Instagram or TikTok Followers & Reach by Reaching Non-Followers?

Tip #1. Collaboration with Other Creators

Two heads (or accounts) are better than one! Collaborate with fellow influencers to tap into each other's follower bases. Whether it's a joint Instagram Live session or a TikTok duet, collaborations can expose your content to a whole new audience.

Giveaway

(Image Source: @lizzchloe, @l_khaisin)

 

Tip #2. Paid Ads

Investing in paid ads can give your content a boost by reaching a wider audience beyond your current followers. We'll share some tips on creating eye-catching ads and maximising your ad spend to get the best results.

Tip #3. Giveaways

Who doesn't love free stuff? Collaborate with brands to host a giveaway to encourage your followers to tag friends, share your post, and follow your account. This not only increases engagement but also exposes your profile to potential new followers.

Tip #4. Geotags

Location, location, location! Use geotags strategically to connect with users in specific locations. This can be especially powerful for local influencers looking to grow a community or for those targeting a specific geographic audience.

Tip #5. Relevant Hashtags

Hashtags are your passport to discovery! Research and use hashtags relevant to your content and niche. They enhance the discoverability of your posts, making them visible to users who may not be following you but are interested in similar content.

In A Nutshell

Increasing your Instagram or TikTok followers and reach is a journey, not a sprint. By understanding the algorithms, tackling low reach issues, and implementing these five proven strategies, you'll be well on your way to social media stardom.

Lastly, don't forget to hop on board with StarNgage for a world of opportunities and insights!

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Vinsy
Vinsy

Vinsy is the product marketing manager at StarNgage with years of experience in project management and influencer marketing. Thanks to project management she has a thorough understanding of the digital marketing landscape and importantly the role influencer marketing plays alongside, or as a support to, other marketing tactics such as content marketing and social media marketing. With her expertise, she can come out with ideas of an influencer campaign that aligns with your brand and resonates with your target audience.