# | NAME | FOLLOWERS | ER | COUNTRY | TOPIC OF INFLUENCE | GET CONTACTS | CHECK FAKE FOLLOWERS |
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1 |
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Nettpatruljen Vest
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506.4K
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0.1%
|
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2 |
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jenniesofie
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333.6K
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-
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3 |
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Bread By Elise
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225.6K
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0.6%
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4 |
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Luul Makeup
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130.8K
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-
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5 |
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Diren&Thomas 🇳🇴🇸🇾
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46.8K
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0.2%
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6 |
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Andrea
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43.9K
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1.7%
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7 |
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Linnea Bendiksen
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28.4K
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0.1%
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8 |
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NTNU
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17.8K
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0.2%
|
Get contacts | Check fake followers |
Norway, with its stunning landscapes and high digital engagement, has become a fertile ground for influencer marketing. With over 5.4 million people and an internet penetration rate of nearly 98%, this Nordic nation offers brands unique opportunities to connect with audiences through local content creators who understand the Norwegian lifestyle and values. From Oslo's urban influencers to adventure creators showcasing the fjords and northern lights, Norwegian influencers have carved out distinctive niches that resonate with both local and international audiences.
In this comprehensive guide, we'll explore Norway's influencer ecosystem, examine the country's most prominent social media personalities across various categories, and provide insights into working effectively with Norwegian content creators. Whether you're a global brand looking to enter the Norwegian market or a local business aiming to leverage influencer partnerships, this article will equip you with the strategic knowledge needed to navigate this distinctive market successfully.
Internet Penetration Rate
Social Media Usage
Estimated Influencer Market Value
Norway's influencer marketing landscape is characterized by high social media adoption, strong purchasing power, and a distinct cultural appreciation for authenticity and sustainability. Norwegian consumers are among the most digitally connected in the world, with the average person spending approximately 2 hours daily on social media platforms. This creates a receptive environment for influencer collaborations, but also means audiences have high expectations for genuine, quality content.
3.2M Users
59% of Population1.8M Users
33% of Population4.3M Users
79% of Population3.8M Users
70% of PopulationThe Norwegian influencer scene is diverse, with content creators spanning various niches that reflect the country's unique culture, lifestyle, and natural environment. Here's a comprehensive breakdown of the most prominent influencer categories and the top creators within each segment.
Norway's spectacular natural landscapes have given rise to a thriving community of adventure and outdoor influencers who showcase the country's mountains, fjords, and wilderness experiences.
Norwegian lifestyle and fashion influencers blend Scandinavian minimalism with practical, sustainable approaches that reflect the country's design aesthetics and values.
Norwegian food influencers highlight the country's rich culinary traditions, seafood specialties, and the growing farm-to-table movement in Scandinavian gastronomy.
Norway has a thriving gaming community, with content creators who have built substantial followings both domestically and internationally.
Norwegians value an active, healthy lifestyle, and the country's fitness influencers reflect this cultural priority with content that often incorporates outdoor activities.
Sustainability is deeply embedded in Norwegian culture, with influencers in this category gaining significant traction as environmental awareness grows globally.
Understanding the Norwegian influencer market requires insight into typical pricing structures and engagement benchmarks. Norwegian influencers generally command higher rates than many other markets due to the country's strong economy and high purchasing power. Below is a breakdown of typical pricing and key performance indicators across different influencer tiers in Norway.
1K-10K Followers
NOK 1,000-5,000
10K-50K Followers
NOK 5,000-15,000
50K-250K Followers
NOK 15,000-50,000
250K+ Followers
NOK 50,000-200,000+
Success in the Norwegian influencer market requires an understanding of local cultural nuances and social values. Here are key cultural considerations that will help brands craft effective, culturally-resonant influencer campaigns in Norway.
Norway maintains strict regulations around influencer marketing, with particular emphasis on disclosure requirements and consumer protection. Understanding these regulations is essential to avoid potential legal issues and maintain trust with Norwegian audiences.
To maximize results when working with Norwegian influencers, brands should implement specific strategies that align with local market dynamics. The following best practices will help optimize campaign performance and build authentic connections with Norwegian audiences.
The Norwegian influencer landscape continues to evolve, with several emerging trends reshaping how brands and creators collaborate. Staying ahead of these developments can provide competitive advantages for campaigns targeting the Norwegian market.
TikTok and Instagram Reels have seen explosive growth in Norway, with short-form video content generating 2.7x higher engagement than static posts. Norwegian creators are increasingly prioritizing these formats, particularly for reaching younger demographics.
Norwegian influencers are increasingly selective about brand partnerships, prioritizing companies with clear social and environmental commitments. Campaigns that incorporate cause-related elements see up to 38% higher engagement rates among Norwegian audiences.
Leading Norwegian influencers are adopting AI tools to streamline production processes while maintaining creative control. This trend is enabling more sophisticated campaign measurement and personalization capabilities within the Norwegian market.
The integration of shopping features directly into social platforms is gaining traction in Norway. Norwegian influencers are increasingly incorporating shoppable posts and livestream shopping events, with conversion rates 24% higher than traditional link referrals.
Norwegian audiences are increasingly valuing raw, unfiltered content over highly polished productions. "Behind-the-scenes" content and transparent discussions about sponsored relationships are becoming standard practice among successful Norwegian influencers.
Podcasts continue to grow in popularity across Norway, with influencer-hosted shows attracting significant audiences. Norwegian brands are increasingly sponsoring podcast segments as an extension of traditional influencer partnerships.
The Norwegian influencer landscape presents unique opportunities for brands willing to invest in understanding its distinctive characteristics. With high digital engagement, strong purchasing power, and a culture that values authenticity and sustainability, Norway offers fertile ground for influencer marketing campaigns that resonate deeply with local audiences.
Success in this market requires a strategic approach that honors Norwegian cultural values while adapting to the country's specific regulatory environment. By partnering with the right influencers, creating culturally relevant content, and maintaining transparent relationships with both creators and audiences, brands can effectively leverage Norway's vibrant influencer ecosystem to build meaningful connections with consumers.
As the influencer marketing industry continues to evolve in Norway, staying attuned to emerging trends and technological developments will be essential for maintaining competitive advantage. Brands that approach the Norwegian market with cultural sensitivity, creative vision, and strategic planning will find enthusiastic reception among the country's digitally-savvy consumers.
Ready to launch impactful influencer campaigns in Norway? StarNgage's AI-powered platform connects you with the perfect Norwegian content creators for your brand. Our sophisticated tools help you discover authentic influencers, manage collaborations efficiently, and measure campaign results with precision—all while navigating Norway's unique cultural and regulatory landscape.
Sign up today to access our comprehensive database of vetted Norwegian influencers across all major platforms and niches. Let StarNgage help you create meaningful connections with Norwegian audiences through strategic, compliant influencer partnerships that drive real results.