# | NAME | FOLLOWERS | ER | COUNTRY | TOPIC OF INFLUENCE | GET CONTACTS | CHECK FAKE FOLLOWERS |
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1 |
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Queenie🦋
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848.5K
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0.1%
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2 |
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Elias Kolega
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55.3K
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0.9%
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Get contacts | Check fake followers |
Morocco has emerged as a vibrant hub for influencer marketing in North Africa, with its unique blend of traditional values and modern digital trends creating a distinctive social media landscape. As brands seek authentic ways to connect with Moroccan audiences, understanding the local influencer ecosystem has become essential for marketing success. The country's influencer scene reflects its rich cultural heritage while embracing global digital innovations.
With internet penetration reaching 84.1% and over 25 million social media users across the country, Morocco offers significant opportunities for brands to leverage influencer partnerships. From bustling Casablanca to historic Marrakech, Moroccan content creators are building engaged communities and setting trends that resonate both locally and internationally.
Internet Penetration Rate
Social Media Users
Social Media Access via Mobile
Instagram dominates Morocco's influencer scene, especially for lifestyle, fashion, and food content. The platform's visual nature perfectly complements Morocco's photogenic landscapes, colorful markets, and vibrant cuisine.
While Facebook remains the most widely used platform among Moroccans across demographics, it's particularly valuable for reaching older audiences and small business owners.
TikTok has seen explosive growth among Moroccan youth, with dance challenges, comedy skits, and cultural content driving engagement, especially in urban areas.
YouTube hosts Morocco's most established content creators, with long-form content spanning education, entertainment, and social commentary.
1,000-10,000 followers
MAD 500-2,500
Per Post
4-7% Engagement Rate
10,000-50,000 followers
MAD 2,500-10,000
Per Post
2-4% Engagement Rate
50,000-500,000 followers
MAD 10,000-30,000
Per Post
1.5-3% Engagement Rate
500,000+ followers
MAD 30,000-100,000+
Per Post
1-2% Engagement Rate
While Morocco is still developing comprehensive regulatory frameworks specifically for influencer marketing, several existing laws impact campaigns:
The e-commerce platform partnered with 30+ micro and mid-tier Moroccan influencers across lifestyle, fashion, and tech categories during Ramadan.
L'Oréal launched a multichannel campaign promoting products formulated for North African skin and hair types, leveraging beauty influencers from across Morocco.
TikTok and Instagram Reels are experiencing explosive growth among Moroccan users, particularly younger demographics. Brands are increasingly focusing on creating vertical, short-form content with Moroccan influencers that balances entertainment with product integration.
Technology and digital skills influencers are gaining prominence as Morocco continues its digital transformation. Content that educates audiences on technology, digital marketing, and online entrepreneurship resonates strongly with younger Moroccans seeking economic opportunities.
Environmental consciousness is growing in Morocco, with influencers increasingly promoting sustainable products, eco-tourism, and traditional Moroccan practices that align with sustainability values. Brands with authentic sustainability stories have significant opportunity for influencer partnerships.
Morocco's influencer marketing landscape offers rich opportunities for brands looking to connect authentically with North African audiences. The country's unique digital ecosystem combines traditional cultural values with modern social media trends, creating a distinctive environment for brands to navigate. By understanding the nuances of working with Moroccan influencers – from cultural considerations to platform preferences and rate expectations – brands can develop impactful campaigns that resonate deeply with local consumers.
The most successful brands in Morocco's influencer space are those that commit to understanding the local context, building genuine relationships with creators, and allowing space for authentic content that respects Moroccan cultural values. As the digital landscape continues to evolve rapidly in Morocco, brands that invest in meaningful influencer partnerships now will be positioned for long-term success in this vibrant market.
Whether you're targeting Morocco specifically or looking to expand across the broader Maghreb region, developing a nuanced approach to influencer marketing that respects local customs while embracing innovation will be key to standing out in an increasingly competitive digital marketplace.
Ready to elevate your brand's presence in Morocco through strategic influencer partnerships? StarNgage connects you with the perfect Moroccan influencers for your brand, handling everything from discovery and negotiation to campaign execution and performance tracking. Our AI-powered platform specializes in matching brands with authentic creators who can tell your story to the right Moroccan audiences.
Sign up today to access our curated network of Moroccan influencers across all categories and unlock the potential of influencer marketing in one of North Africa's most dynamic markets. Contact us to discuss your Morocco-specific campaign needs and discover how we can help you achieve measurable results through authentic influencer partnerships.