# | NAME | FOLLOWERS | ER | COUNTRY | TOPIC OF INFLUENCE | GET CONTACTS | CHECK FAKE FOLLOWERS |
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1 |
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Manal Sharabati
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171.8K
|
-
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Get contacts | Check fake followers | ||
2 |
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venus arraba ازياء عرابه
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142.6K
|
-
|
Get contacts | Check fake followers | ||
3 |
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الخطيب مول
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137.8K
|
-
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Get contacts | Check fake followers | ||
4 |
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al.kharouf
|
33.1K
|
0.1%
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Get contacts | Check fake followers | ||
5 |
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Classic_designers
|
30.7K
|
-
|
Get contacts | Check fake followers | ||
6 |
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Balqis Abbadi
|
2.1K
|
0.2%
|
Get contacts | Check fake followers |
In the heart of the Middle East, Jordan's digital landscape is experiencing a remarkable transformation. As social media penetration continues to rise across the Hashemite Kingdom, influencer marketing has emerged as a powerful strategy for brands seeking to connect with Jordanian consumers. With a young, digitally-savvy population and increasing smartphone adoption, Jordan presents unique opportunities for brands to leverage the authentic voices of local content creators.
For brands looking to tap into the Jordanian market, understanding the nuances of the local influencer ecosystem is essential. From navigating cultural sensitivities to identifying the most influential creators across various niches, a strategic approach to influencer marketing can yield significant returns on investment in this growing market.
Internet Penetration in Jordan
Smartphone Ownership Among Youth
Active Social Media Users
Jordan's social media usage patterns reveal a distinct preference for certain platforms. Understanding where Jordanian audiences spend their time is crucial for effective influencer selection and campaign planning.
Remains popular across all age groups, with 5.8M active users in Jordan
Dominates among youth with 4.7M users, particularly strong for lifestyle content
Fastest growing platform with 2.1M users, particularly among Gen Z
Strong for long-form content with 3.8M users regularly consuming video
Jordan's influencer landscape features diverse content creators across multiple niches. The following categories represent the most active influencer segments in the country, each with their own unique audience characteristics and engagement patterns.
The Jordanian influencer market is structured into distinct tiers based on follower count. Each tier offers different advantages in terms of reach, engagement, and cost-effectiveness.
1,000-10,000 followers
JOD 50-300
10,000-50,000 followers
JOD 300-1,500
50,000-500,000 followers
JOD 1,500-5,000
500,000+ followers
JOD 5,000+
Jordan's unique cultural context requires careful consideration when planning influencer campaigns. Understanding these nuances can help brands avoid missteps and create more resonant content.
Jordan is predominantly Muslim, with religious values deeply embedded in everyday life. Campaigns should respect Islamic traditions, particularly during holy months like Ramadan. Content that conflicts with Islamic values may face public backlash.
Family is central to Jordanian society. Content that highlights family connections tends to resonate well. Campaigns that position products or services in the context of family benefits often perform better than individualistic messaging.
While English is widely understood among urban populations, Arabic content (specifically Jordanian dialect) typically generates higher engagement. Many successful influencers create bilingual content or use Arabizi (Arabic written with Latin characters) to appeal to different segments.
Jordanian consumers are particularly sensitive to inauthentic endorsements. Successful campaigns typically feature influencers who demonstrate genuine use and appreciation of products, rather than obviously scripted promotions.
The Jordanian influencer marketing landscape requires specific approaches to maximize campaign effectiveness. These best practices are derived from successful campaigns in the region.
TikTok and Instagram Reels adoption is growing exponentially among Jordanian creators, with brands shifting budgets toward these formats to capture younger audiences.
Direct shopping functionality within social platforms is gaining traction, with influencers driving significant conversion through Instagram Shops and similar features.
Brands are increasingly moving from flat-fee structures to hybrid models that include performance incentives based on engagement, clicks, or direct sales.
Influencers are developing dedicated communities through platforms like Telegram and Discord, offering brands more targeted access to engaged niche audiences.
Regional partnerships between Jordanian and other Arab influencers are creating opportunities for brands to expand reach across multiple Middle Eastern markets simultaneously.
Early adoption of AR filters and effects by forward-thinking Jordanian influencers is creating new interactive campaign possibilities, especially in beauty and fashion verticals.
Partnered with 12 micro-influencers from the food niche to create authentic Ramadan recipes using Knorr products in traditional Jordanian dishes.
Collaborated with tech and lifestyle macro-influencers to demonstrate real-world applications of 5G technology across Jordan's major cities.
While Jordan lacks specific influencer marketing regulations, growing attention to transparency and ethical practices makes it essential for brands to establish clear guidelines:
Jordan's influencer marketing landscape offers significant opportunities for brands looking to connect authentically with the country's digitally engaged population. By understanding the unique cultural context, identifying the right influencers across appropriate tiers, and implementing strategic campaigns that respect local sensibilities, brands can achieve meaningful engagement and measurable results.
The most successful influencer marketing strategies in Jordan balance global best practices with local nuances, creating content that resonates specifically with Jordanian consumers while maintaining brand consistency. As the ecosystem continues to evolve with emerging platforms and changing consumer behaviors, brands that build genuine, long-term relationships with influential creators will be positioned for sustainable success in this dynamic market.
Whether targeting Jordan specifically or as part of a broader regional strategy, the key to success lies in treating influencer marketing not as a tactical add-on but as a core component of an integrated marketing approach that acknowledges the powerful role social media plays in the daily lives of Jordanian consumers.
Ready to unlock the full potential of influencer marketing in Jordan? StarNgage connects your brand with the perfect Jordanian influencers to authentically engage your target audience. Our AI-powered platform streamlines every step of the process, from discovery and vetting to campaign management and performance tracking.
Stop wasting resources on ineffective partnerships. Join the brands that are creating meaningful connections and driving measurable results through strategic influencer collaborations across Jordan and beyond. Sign up today or contact us to learn how StarNgage can elevate your brand's presence in this vibrant digital landscape.