# | NAME | FOLLOWERS | ER | COUNTRY | TOPIC OF INFLUENCE | GET CONTACTS | CHECK FAKE FOLLOWERS |
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1 |
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fdani987 snap 👑
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485K
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-
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2 |
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Sivan
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470.4K
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-
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3 |
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kardo_fitness
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358.4K
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-
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4 |
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€🇮🇶&🎮تيكا🎬^،😊¥
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328.8K
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-
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5 |
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Mardin Gevargiz
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171.7K
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-
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6 |
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كاظم الباش
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155.6K
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-
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7 |
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Yahya Fitness
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118.4K
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0.2%
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8 |
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Basrah Gymnasium assets
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28.6K
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0.1%
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9 |
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محمد النمر
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26.7K
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-
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10 |
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عبدالله الجوراني
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22.9K
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-
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11 |
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Kamil_ezidi3.8
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9.4K
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0.5%
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12 |
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KARRAR QASIM
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1.8K
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0.3%
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In today's digital landscape, Iraq presents a unique and rapidly evolving market for influencer marketing. As internet penetration and social media usage continue to rise across the country, brands are increasingly turning to local content creators to connect with Iraqi consumers in authentic and impactful ways.
The Iraqi influencer ecosystem has developed its own distinctive characteristics, shaped by cultural nuances, regional preferences, and technological adoption patterns. For brands looking to establish a presence or strengthen their connection with Iraqi audiences, understanding these unique dynamics is essential for campaign success.
Internet Penetration Rate
Social Media Users
Trust Influencer Recommendations
Iraq's influencer marketing landscape has experienced significant growth in recent years, driven by increased smartphone adoption and expanding social media usage. Despite infrastructural challenges in some regions, digital connectivity continues to rise, creating fertile ground for influencer partnerships.
Iraqi consumers, particularly the younger demographic – with over 60% of the population under 25 – increasingly look to social media personalities for product recommendations and lifestyle inspiration. This has led to the emergence of a vibrant creator economy spanning various content niches and platforms.
Instagram leads as the primary platform for influencer marketing in Iraq, followed by YouTube and Facebook. TikTok has seen rapid growth, particularly among users under 25.
Content in Arabic dominates the Iraqi influencer space, with Kurdish content also prevalent in the Kurdistan Region. English-language content typically targets more affluent, cosmopolitan audiences.
Youth-oriented content performs exceptionally well, with 18-34 year olds comprising approximately 70% of active social media users engaged with influencer content.
The influencer marketing sector in Iraq is estimated to be worth approximately $15-20 million annually, with consistent growth trajectories predicted through 2025.
The Iraqi influencer ecosystem spans diverse content categories, each with dedicated creators and engaged audience segments. Understanding these categories helps brands identify the most relevant partnership opportunities.
Iraqi food influencers showcase traditional recipes with modern twists, restaurant reviews, and cooking tutorials. Content frequently emphasizes local ingredients and cultural food traditions.
Engagement rate: 4.8%
A growing category that balances international trends with cultural sensitivity. Content includes makeup tutorials, modest fashion inspiration, and local designer spotlights.
Engagement rate: 5.2%
One of the fastest-growing categories, featuring gaming reviews, tech unboxings, and smartphone content. Particularly popular among male audiences aged 16-28.
Engagement rate: 6.1%
Content focused on language learning, professional development, and educational tips performs well, reflecting the young population's focus on advancement opportunities.
Engagement rate: 3.9%
Influencers showcasing Iraq's rich history, architectural treasures, and cultural traditions resonate with audiences seeking connection to their heritage.
Engagement rate: 4.5%
Humor-based content with cultural relevance has some of the highest engagement rates, particularly short-form sketches addressing everyday situations.
Engagement rate: 7.3%
Building successful campaigns starts with identifying the right content creators. The following influencers have established strong followings and engagement rates across various content categories in Iraq.
Understanding platform demographics and usage patterns is crucial for effective influencer campaign planning in Iraq. Each platform offers distinct advantages and reaches different audience segments.
Instagram dominates the Iraqi influencer landscape, particularly for fashion, beauty, food, and lifestyle content. The platform's visual nature makes it ideal for product showcases and brand partnerships.
YouTube has strong penetration in Iraq, with content in both Arabic and Kurdish. The platform excels for in-depth reviews, tutorials, and educational content with higher production values.
The fastest-growing platform in Iraq, TikTok has gained massive popularity among Gen Z users. Ideal for trendy, entertaining content with viral potential and authentic, less polished brand messaging.
Despite declining youth engagement, Facebook maintains the largest overall user base in Iraq. The platform excels for community-building, discussion-based content, and reaching older demographics.
Influencer compensation in Iraq varies widely based on follower count, engagement rates, content format, and exclusivity requirements. Understanding the typical price ranges helps brands budget effectively for campaigns.
1,000-10,000 followers
$50-$200
10,000-50,000 followers
$150-$500
50,000-250,000 followers
$500-$1,500
250,000+ followers
$1,500-$5,000+
Multiple factors influence Iraqi influencer pricing beyond follower counts:
Successful influencer marketing in Iraq requires sensitivity to cultural norms, religious considerations, and regional differences. Brands that respect these elements create more authentic and effective campaigns.
As the Iraqi influencer marketing landscape matures, regulatory oversight is evolving. Brands should be aware of current requirements and best practices to ensure compliant campaigns.
Tracking the right metrics is essential for evaluating ROI and optimizing future influencer partnerships in the Iraqi market. Different campaign objectives require different measurement approaches.
The Iraqi influencer landscape continues to evolve rapidly. Brands can gain competitive advantage by understanding and preparing for emerging trends in this dynamic market.
TikTok's explosive growth and Instagram Reels' popularity in Iraq signals a clear shift toward bite-sized, vertical video content. Brands should prioritize this format for maximum engagement with younger demographics.
As platforms enhance shopping functionality, Iraqi influencers are increasingly becoming direct sales channels. Expect growth in shoppable posts, live shopping events, and influencer-curated online stores.
Podcasts and voice-based platforms are gaining traction among Iraqi audiences. Forward-thinking brands will partner with audio creators to reach consumers during commutes and other listening occasions.
As the market matures, expect increased specialization with influencers building highly engaged niche communities based on specific interests, particularly appealing in Iraq's diverse regional landscape.
One-off campaigns are giving way to sustained collaborations between brands and Iraqi influencers, creating more authentic relationships and stronger brand association over time.
As technology adoption increases, expect Iraqi influencers to embrace augmented reality filters, virtual try-ons, and immersive content experiences, particularly in fashion and beauty niches.
Iraq's influencer marketing landscape presents unique opportunities for brands willing to invest in understanding its distinct characteristics. With a young, increasingly connected population and growing social media engagement, the potential for authentic, impactful influencer partnerships is substantial.
Success in this market requires cultural sensitivity, platform-specific strategies, and relationships with the right content creators. Brands that can navigate the nuances of Iraq's digital ecosystem while respecting local customs and preferences will find receptive audiences and meaningful engagement.
As the market continues to evolve, staying ahead of emerging trends while maintaining authenticity will be key to long-term success. By approaching influencer marketing in Iraq with respect, cultural awareness, and strategic planning, brands can build lasting connections with this dynamic and growing consumer base.
Ready to launch impactful influencer campaigns that resonate with Iraqi audiences? StarNgage offers the expertise, technology, and creator connections you need to succeed in this unique market. Our AI-powered platform simplifies influencer discovery, campaign management, and performance tracking—all tailored to the specific requirements of the Iraqi landscape.
Join leading brands already leveraging our platform to create authentic, high-performing influencer partnerships. Sign up now to access our network of verified Iraqi influencers across all major categories and platforms.