# | NAME | FOLLOWERS | ER | COUNTRY | TOPIC OF INFLUENCE | GET CONTACTS | CHECK FAKE FOLLOWERS |
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1 |
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Kanyicska Enikő
|
120.3K
|
-
|
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2 |
12.8K
|
-
|
Get contacts | Check fake followers | |||
3 |
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BKK Budapest
|
10.2K
|
0.6%
|
Get contacts | Check fake followers | ||
4 |
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Enci Ling
|
10.1K
|
0.5%
|
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5 |
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Nagy Martin
|
7.9K
|
9.3%
|
Get contacts | Check fake followers | ||
6 |
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Berka
|
5.1K
|
-
|
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7 |
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𝓓𝓸̂𝓻𝓲𝓴𝓪 𝓰𝓾𝓬𝓬𝓲𝓸🦦😈
|
4.2K
|
0.3%
|
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8 |
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Marina HunInka
|
3.3K
|
1.6%
|
Get contacts | Check fake followers | ||
9 |
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Hara András
|
1.6K
|
-
|
Get contacts | Check fake followers |
In today's digital landscape, influencer marketing has become an essential strategy for brands looking to connect with audiences in authentic and engaging ways. When it comes to Hungary, a country with a vibrant digital culture and growing creator economy, understanding the nuances of the local influencer ecosystem is crucial for marketing success.
Hungary's unique cultural landscape, combined with high internet penetration rates and social media usage, has created fertile ground for influencer marketing to flourish. From Budapest-based fashion icons to travel enthusiasts showcasing Hungary's hidden gems, the country's creator economy offers diverse opportunities for brands to reach engaged audiences.
Internet Penetration Rate
Active Social Media Users
Mobile Social Media Usage
The Hungarian influencer scene has experienced significant growth in recent years, developing its own unique characteristics while following broader European trends. With a population of approximately 9.7 million, Hungary may be a smaller market compared to some European powerhouses, but it offers a tightly connected community where influencers can have substantial impact on consumer behavior.
Hungarian influencers typically have higher engagement rates than those in larger markets, often ranging between 3-8% compared to the 1-3% average seen in larger Western European markets. This presents a valuable opportunity for brands seeking genuine audience connections.
Users in Hungary
Remains the most dominant platform across all age groups, particularly strong with users aged 25-54.
Users in Hungary
Rapidly growing platform, especially popular among Gen Z and Millennials for lifestyle, fashion, and travel content.
Users in Hungary
Fastest-growing platform with explosive adoption among users under 25; becoming increasingly important for brand partnerships.
Users in Hungary
Strong platform for long-form content with dedicated viewer bases; particularly valuable for product reviews and tutorials.
Influencer rates in Hungary vary significantly based on follower count, engagement rates, platform, content format, and the influencer's niche. Understanding the pricing landscape helps brands budget effectively for campaigns.
1,000-10,000 followers
15,000-50,000 HUF
Per Instagram post
10,000-50,000 followers
50,000-150,000 HUF
Per Instagram post
50,000-200,000 followers
150,000-500,000 HUF
Per Instagram post
200,000+ followers
500,000+ HUF
Per Instagram post
Note: These prices are estimates based on current market rates in Hungary. Video content, stories, and multi-platform packages typically command higher rates. Prices can also vary based on usage rights, exclusivity, and campaign duration.
While many Hungarians understand English, content in Hungarian typically performs better with local audiences. Consider allocating budget for translation and localization when working with Hungarian influencers.
Hungarians tend to have strong national pride. Campaigns that respectfully incorporate Hungarian culture, traditions, or locations often resonate well with local audiences.
Hungarian consumers value authenticity and can quickly spot inauthentic partnerships. Allow influencers creative freedom to maintain their authentic voice while incorporating your brand message.
Hungary follows European Union guidelines for influencer marketing, with national regulatory bodies providing additional oversight. Understanding these requirements is essential for compliant campaigns.
Effective measurement is crucial to understanding campaign performance in the Hungarian market. Here are the key metrics to track:
Metric Category | Key Metrics | Benchmarks for Hungary |
---|---|---|
Engagement | Likes, comments, shares, saves | 3-8% engagement rate depending on follower size (higher than Western European average) |
Reach & Awareness | Impressions, reach, profile visits | Story views typically reach 20-30% of follower count for Hungarian influencers |
Conversions | Click-through rates, promo code usage | 2-5% CTR for Instagram, with higher rates for micro-influencers |
Audience Growth | New followers, community growth | Follower growth of 1-3% per active campaign is considered successful |
Sentiment | Comment sentiment, brand perception | Hungarian audiences tend to be direct in feedback, making sentiment analysis valuable |
TikTok and Instagram Reels are experiencing explosive growth in Hungary. Short-form video content is increasingly preferred by Hungarian audiences, with 68% of users consuming short videos daily.
Shopping features on Instagram and Facebook are gaining traction in Hungary. Influencers are increasingly using shoppable posts and tags to drive direct sales, with conversion rates 3x higher than traditional social media links.
Hungarian influencers are building dedicated communities through Facebook Groups, Discord servers, and Telegram channels. These micro-communities drive higher engagement and loyalty than standard social platforms.
Campaign Objective: Launch new 5G services to tech-savvy Hungarian consumers
Strategy: Collaborated with 15 tech influencers across different tiers to demonstrate real-world 5G applications in Hungarian cities
Results:
Key Takeaway: Using a mix of influencer tiers with authentic technology demonstrations resonated with Hungarian audiences.
Campaign Objective: Promote locally-sourced Hungarian products
Strategy: Partnered with food bloggers and culinary influencers to create traditional Hungarian recipes using Spar's local product line
Results:
Key Takeaway: Leveraging Hungarian culinary pride and traditions created authentic connections with consumers.
The Hungarian influencer marketing landscape offers unique opportunities for brands looking to connect with this Central European audience. With high internet penetration, strong social media usage, and a diverse creator ecosystem, Hungary presents fertile ground for influencer collaborations that drive genuine engagement and business results.
The key to success in this market lies in understanding its distinctive characteristics: a preference for authentic content, strong national pride, and the growing dominance of video-first platforms. By selecting the right influencers, respecting local cultural nuances, and implementing proper measurement frameworks, brands can create impactful campaigns that resonate with Hungarian consumers.
As the influencer marketing landscape in Hungary continues to evolve, staying informed about emerging platforms, changing consumer preferences, and regulatory requirements will be essential for maintaining effective strategies in this dynamic market.
Ready to launch impactful influencer campaigns in Hungary? StarNgage provides the tools, insights, and creator connections you need to succeed in this unique market. Our AI-powered platform helps you identify the perfect Hungarian influencers for your brand, streamline campaign management, and measure real results that drive your business forward.
From nano-influencers in Budapest to country-wide macro-influencers, we'll help you build authentic partnerships that connect with Hungarian audiences in meaningful ways. Sign up today to discover how StarNgage can transform your influencer marketing strategy.