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Influencer Marketing in Cambodia: A Comprehensive Guide to the Kingdom's Digital Creators

Cambodia's digital landscape has been undergoing a remarkable transformation in recent years. With increasing internet penetration and smartphone adoption, social media platforms have become integral to the daily lives of Cambodians. This digital revolution has given rise to a vibrant influencer culture that brands are increasingly leveraging to connect with audiences in authentic and engaging ways.

For businesses looking to tap into the Cambodian market, understanding the local influencer ecosystem is crucial. From popular content niches to engagement patterns, pricing considerations, and regulatory environment – this comprehensive guide will equip you with everything you need to know about working with influencers in Cambodia.

Cambodia's Digital Landscape: The Foundation for Influencer Marketing

68.5%

Internet Penetration Rate

12.95M

Social Media Users

2.5 Hours

Average Daily Social Media Use

With a population of approximately 17 million, Cambodia has seen rapid digital growth, with nearly 70% of the population now having access to the internet. Mobile connectivity is the primary driver, with most Cambodians accessing social media through smartphones. This digital expansion has created fertile ground for influencer marketing to flourish.

Popular Social Media Platforms in Cambodia

Facebook

The dominant platform with over 11 million users. Most Cambodian influencers have built their primary following here.

86%

Social media market share

YouTube

Growing rapidly for long-form content. Many influencers cross-post between Facebook and YouTube.

65%

Of internet users watch

TikTok

Fastest growing platform, especially among Gen Z. Short-form video content dominates.

42%

Growth rate year-over-year

Instagram

Popular among urban youth and luxury brands. Growing steadily but still behind Facebook.

28%

Urban youth penetration

While Facebook dominates Cambodia's social media landscape, platforms like TikTok are seeing explosive growth, particularly among younger audiences. YouTube remains integral for long-form content and tutorial-based influencer marketing. For luxury brands and urban-focused campaigns, Instagram provides access to a more affluent demographic.

Top Influencers in Cambodia by Category

Food & Lifestyle Influencers
  • Mey Samith (@meysamith) – With over 500,000 followers, she's known for authentic food reviews and lifestyle content.
  • Sok Kimheng (@sokkimheng) – Cambodian chef with 300,000+ followers showcasing traditional and fusion Khmer cuisine.
  • Neary Phnom Penh (@nearyphnompenh) – Urban lifestyle influencer with 250,000 followers focusing on restaurants and cafés.
  • Try Danich (@trydanich) – Food vlogger with engaging restaurant exploration content reaching 220,000 followers.
  • Food Phnompenh (@foodphnompenh) – Collective account with 180,000 followers covering Cambodia's diverse culinary scene.
Fashion & Beauty Influencers
  • Meas Sotheavy (@meassotheavy) – Fashion model and beauty influencer with 620,000 followers.
  • DJ Nana (@djnanaofficial) – DJ and fashion icon with 550,000 followers and multiple brand endorsements.
  • Heng Valentina (@hengvalentina) – Beauty content creator with 480,000 followers specializing in makeup tutorials.
  • Ung Chamroeun (@ungchamroeun) – Male fashion influencer with 320,000 followers focusing on contemporary Cambodian style.
  • Pich Sovann (@pichsovann) – Beauty and skincare expert with 280,000 followers and a focus on K-beauty trends.
Travel & Culture Influencers
  • Thavry Thun (@thavryth) – Travel storyteller with 380,000 followers documenting Cambodia's hidden gems.
  • Kounila Keo (@kounilakeo) – Digital entrepreneur and travel influencer with 340,000 followers.
  • Neak Sophal (@neaksophal) – Visual storyteller with 290,000 followers focusing on cultural heritage.
  • Wanderlust Cambodia (@wanderlustcambodia) – Travel collective with 260,000 followers highlighting destinations throughout Cambodia.
  • Sinat Chan (@sinatchan) – Cultural ambassador with 240,000 followers promoting traditional arts and crafts.
Entertainment & Gaming Influencers
  • Juvie Lin (@juuvielin) – Gaming streamer with 700,000 followers across platforms.
  • Oun Batham (@ounbatham) – Comedian and content creator with 650,000 followers.
  • Team Cambodian (@teamcambodian) – Esports collective with 500,000 followers focused on mobile gaming.
  • Small World Khmer (@smallworldkhmer) – Comedy sketch group with 450,000 followers.
  • Sokun Therayu (@sokuntherayu) – Entertainment personality with 380,000 followers focusing on celebrity news and trends.

Understanding Influencer Tiers in Cambodia

Nano Influencers

1,000-10,000 followers

$50-$200

Per post


Engagement: 5-8%

Niche: Highly targeted

Micro Influencers

10,000-50,000 followers

$200-$500

Per post


Engagement: 3-5%

Niche: Community focused

Mid-Tier Influencers

50,000-200,000 followers

$500-$2,000

Per post


Engagement: 2-4%

Niche: Broader appeal

Macro Influencers

200,000+ followers

$2,000-$10,000+

Per campaign


Engagement: 1-3%

Niche: Mass audience

In Cambodia's influencer ecosystem, engagement rates often surpass global averages, particularly for nano and micro influencers. This is attributed to the relatively early stage of the market, where audiences remain highly responsive to influencer content. When selecting influencers, brands should consider both follower count and engagement metrics to ensure campaign effectiveness.

Content Trends and Audience Preferences in Cambodia

Video Dominance

Short-form video content (30-90 seconds) generates 2.4x higher engagement than static posts. Facebook and TikTok are driving this trend, with YouTube important for more detailed tutorials.

Bilingual Content

Content in both Khmer and English performs best, especially among urban audiences. Khmer-only content connects more authentically with rural populations and older demographics.

Authenticity Premium

Cambodian audiences strongly prefer authentic, relatable content over perfectly polished productions. Behind-the-scenes glimpses and day-in-the-life content generate 35% higher engagement.

Prime Posting Times

Optimal engagement occurs between 7-9 PM on weekdays and 1-3 PM on weekends. Morning posts (7-8 AM) also perform well as many Cambodians check social media before work.

Music Integration

Content featuring popular Cambodian music sees 40% higher sharing rates. Local artists and trending songs significantly boost content performance.

Community Focus

Content highlighting community values and social connection resonates deeply. Brand messages that incorporate family, friendship, and cultural identity see 50% higher engagement.

Campaign Planning and Execution in Cambodia

Essential Steps for Successful Influencer Campaigns
  • Timing Around Cultural Events: Plan campaigns alongside Khmer New Year (April), Pchum Ben (September/October), and Water Festival (November) for maximum impact.
  • Language Considerations: Provide influencers with key messages in both Khmer and English, allowing them to adapt naturally to their audience.
  • Community Management: Encourage influencers to actively respond to comments, as Cambodian audiences expect high interaction.
  • Clear Contracts: Specify deliverables, usage rights, exclusivity periods, and payment terms—Cambodia's influencer market is still developing standard practices.
  • Authentic Alignment: Select influencers whose personal brand genuinely aligns with your products—Cambodian audiences are increasingly sensitive to inauthentic partnerships.
  • Payment Processing: Be prepared to use mobile payment platforms like ABA Mobile, Wing, or Pi Pay for influencer compensation.
  • ROI Measurement: Establish clear KPIs before launch, as access to analytics may vary widely among Cambodian influencers.

Regulatory Environment and Disclosure Requirements

Important Note: Cambodia's regulatory framework for influencer marketing is still emerging. While specific laws targeting influencer marketing are limited, general advertising regulations apply.
Compliance Guidelines
  • Disclosure Best Practices: Include #sponsored, #ad, or "ការផ្សាយពាណិជ្ជកម្ម" (advertisement) in Khmer and English in all sponsored content.
  • Restricted Products: Avoid campaigns involving tobacco, certain alcoholic products, and traditional medicine without proper licensing.
  • Consumer Protection: Claims must be verifiable and not misleading under Cambodia's Consumer Protection Law (2019).
  • Content Targeting Minors: Exercise extra caution with influencer campaigns targeting audiences under 18.
  • Cultural Sensitivity: Avoid content that may disrespect religious symbols or national heritage sites.

Case Studies: Successful Influencer Campaigns in Cambodia

ABA Mobile Banking App
"Banking for Everyone" Campaign

Strategy: Collaborated with diverse micro-influencers across Cambodia to demonstrate how different demographics use mobile banking in daily life.

Execution: 15 influencers created authentic day-in-the-life content showing how they use ABA Mobile for business, family finances, and convenience.

Results:

  • 42% increase in app downloads
  • 2.8M total campaign reach
  • 5.3% average engagement rate

Key Takeaway: The campaign's success came from showcasing relatable, everyday financial scenarios rather than focusing on technical features.

Brown Coffee
"Local Flavors" Campaign

Strategy: Partnered with food and lifestyle influencers to highlight Brown Coffee's seasonal menu featuring Cambodian ingredients.

Execution: 8 key influencers visited different Brown Coffee locations, creating content about unique local flavor combinations and the brand's commitment to supporting Cambodian farmers.

Results:

  • 35% increase in-store visits during campaign
  • 1.5M total campaign reach
  • 7.2% average engagement rate

Key Takeaway: Emphasizing local connections and ingredients resonated strongly with Cambodian audiences while differentiating from international coffee chains.

Future Trends in Cambodia's Influencer Marketing

Rural Expansion

As internet penetration continues to grow in rural Cambodia, expect to see more influencers emerging from provincial areas, creating content that resonates with non-urban audiences.

AR/VR Integration

With increasing smartphone capabilities, Cambodian influencers are beginning to experiment with augmented reality filters and virtual experiences, creating more interactive branded content.

Social Commerce Boom

Direct shopping functionality within social platforms is rapidly increasing, with influencers driving sales through live shopping events and shoppable posts, particularly on Facebook and TikTok.

Professional Standardization

The Cambodian influencer industry is maturing rapidly, with more formal agencies, standardized pricing, and professional content creation services emerging to streamline brand partnerships.

Cross-ASEAN Collaboration

Cambodian influencers are increasingly partnering with creators from neighboring countries like Thailand and Vietnam, creating opportunities for brands to execute coordinated regional campaigns.

Conclusion

Cambodia's influencer marketing landscape presents unique opportunities for brands willing to invest in authentic, culturally-relevant content strategies. The market is characterized by high engagement rates, a strong preference for video content, and rapidly evolving platform usage patterns that favor Facebook, TikTok, and YouTube.

Success in Cambodia requires brands to look beyond follower metrics and focus on genuine engagement and cultural relevance. Working with influencers across various tiers—from nano creators with highly engaged niche audiences to macro influencers with broader reach—allows for comprehensive campaign strategies that can achieve both depth and breadth of impact.

As the Cambodian digital ecosystem continues to evolve, influencer marketing will likely become increasingly sophisticated, with improved analytics, professional management, and clearer regulatory frameworks. Brands that establish authentic partnerships now will be well-positioned to grow alongside Cambodia's vibrant creator economy.


Ready to Launch Your Influencer Campaign in Cambodia?

At StarNgage, we specialize in connecting brands with the perfect Cambodian influencers for your specific marketing goals. Our AI-powered platform simplifies discovery, negotiation, and performance tracking, ensuring your campaigns deliver maximum impact in this dynamic market.

From identifying emerging talent to managing relationships with established creators, our comprehensive suite of tools takes the guesswork out of influencer marketing. Sign up today to access our database of authenticated Cambodian influencers and start creating authentic connections that drive real business results.


FAQ: Översta Porträtt tiktok påverkarna i Kambodja
Vilka är de mest inflytelserika TikTok-personligheterna i Kambodja?
Om du är angelägen att hitta de ledande TikTok påverkarna i Kambodja, särskilt de med betydande följarantal, erbjuder vår Influencer Discovery-verktyg en värdefull och kostnadsfri lösning.
Hur identifierar man de bästa TikTok påverkarna i Kambodja?
Processen att identifiera framstående TikTok påverkare kan närmas på två sätt. För det första kan du välja manuella sökningar inom TikTok-applikationen eller webbplatsen, även om denna metod kan vara tidskrävande. Alternativt kan du välja en mer effektiv väg genom att använda vårt Influencer Discovery-verktyg. Detta kraftfulla verktyg förenklar inte bara processen utan låter dig också navigera genom en enorm skapardatabas, utvärdera engagemangsgrad, utforska demografi för målgruppen och mer. Det hjälper dig att välja den mest lämpliga påverkaren för dina specifika behov och erbjuder även bekväma filtreringsalternativ baserat på plats, målgruppsstorlek, ålder och kön.