# | NAME | FOLLOWERS | ER | COUNTRY | TOPIC OF INFLUENCE | GET CONTACTS | CHECK FAKE FOLLOWERS |
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1 |
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Stefan Warecka
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1.1M
|
-
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2 |
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amy9x19
|
260.9K
|
-
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3 |
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Sergio
|
181.5K
|
0.1%
|
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4 |
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MAX
|
145.3K
|
-
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5 |
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Martin Puttler 🇦🇹
|
142K
|
0.7%
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6 |
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Arbeiterkammer
|
47.6K
|
0.1%
|
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7 |
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PMPM Wibu
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18.4K
|
0.2%
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8 |
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Caritas.Wir.helfen
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12K
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9.8%
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9 |
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42 Vienna | Coding School
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2.4K
|
-
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10 |
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ᵉᵠ.ᵉᵗⁱ
|
1.5K
|
0.5%
|
Get contacts | Check fake followers |
Austria's influencer landscape represents a dynamic and evolving segment of digital marketing, with impressive growth in recent years. As local consumers increasingly turn to social media for product recommendations, Austrian influencers have established themselves as powerful voices across platforms like Instagram, YouTube, and TikTok. For brands looking to connect with Austrian audiences, understanding the unique characteristics of this market is essential for campaign success.
With its high internet penetration rate and tech-savvy population, Austria offers brands significant opportunities to leverage influencer partnerships. Austrian consumers value authenticity, quality content, and cultural relevance—elements that local influencers excel at delivering. This guide explores the Austrian influencer ecosystem, highlighting top creators across niches, compliance requirements, and strategies for effective collaborations.
Internet Penetration Rate
Active Social Media Users
Daily Social Media Usage
The Austrian influencer marketing scene has grown substantially, with the market valued at approximately €25-30 million annually. Despite being a smaller European country with a population of about 9 million, Austria boasts a vibrant creator economy across various platforms. Instagram remains the dominant channel for influencer marketing in Austria, followed by YouTube, TikTok, and emerging platforms like Twitch.
What makes the Austrian influencer landscape unique is its emphasis on regional authenticity and cultural nuance. Austrian consumers respond particularly well to content that reflects local dialects, traditions, and values. This creates excellent opportunities for both local brands and international companies seeking to establish an authentic presence in the market.
The leading platform for influencer marketing in Austria, with approximately 3.4 million users. Most effective for lifestyle, fashion, and food content.
User Demographics: Strongest reach among 18-34 year olds
Second most popular platform with approximately 5.7 million active users. Ideal for long-form content and educational material.
User Demographics: Broad reach across all age groups
Fastest growing platform with approximately 2.5 million users. Perfect for short-form, creative content targeting Gen Z.
User Demographics: Predominantly 16-24 year olds
Growing rapidly among gaming and entertainment audiences with approximately 700,000 active users in Austria.
User Demographics: Primarily 18-29 year old males
1,000-10,000 followers
€100 - €350
10,000-50,000 followers
€350 - €1,000
50,000-250,000 followers
€1,000 - €3,500
250,000+ followers
€3,500 - €10,000+
Austria has specific regulations governing influencer marketing, which both brands and creators must adhere to. The Austrian Media Act (Mediengesetz) and E-Commerce Act (E-Commerce-Gesetz) provide the legal framework for sponsored content disclosure. Additionally, the Austrian Advertising Council (Österreichischer Werberat) has established guidelines for ethical advertising practices.
Non-compliance can result in fines up to €50,000, making proper disclosure essential for both brands and influencers. The KommAustria (Austrian Communications Authority) actively monitors social media for violations.
Austrian influencers are increasingly combining livestreams with direct shopping functionality, particularly in fashion and beauty sectors. This trend has seen 65% growth in the past year.
Austrian audiences are increasingly concerned with environmental impact, creating strong demand for eco-conscious collaborations. Sustainability-themed content sees 47% higher engagement than standard promotional posts.
Austrian influencers are creating their own product lines and collaborating with local micro-brands rather than just promoting established companies. These authentic partnerships generate 2.3x more conversions than traditional promotions.
Metric | Description | Austrian Benchmarks |
---|---|---|
Engagement Rate | Interactions divided by reach, expressed as a percentage | Nano: 5-8% Micro: 3-6% Mid-tier: 2-4% Macro: 1-3% |
Reach | Total number of unique users who viewed the content | Average: 25-35% of follower count |
Click-Through Rate | Percentage of users who clicked on links in the content | Instagram: 0.8-1.5% YouTube: 1.2-2.3% TikTok: 1.0-1.8% |
Conversion Rate | Percentage of users who completed a desired action | E-commerce: 1.2-2.7% Lead generation: 2.8-4.5% |
Sentiment Analysis | Evaluation of audience reactions and comments | Positive sentiment benchmark: >70% |
Campaign: "Pay With a Poem" Austrian cultural initiative
Approach: Partnered with 12 Austrian lifestyle and food influencers to promote their annual cultural event where customers can pay for coffee with handwritten poems.
Results:
Key Success Factor: Leveraged Austria's strong café culture and appreciation for arts
Campaign: "My Austrian Moment"
Approach: Partnered with 25 Austrian travel and adventure influencers to showcase hidden gems across all nine Austrian provinces rather than just popular tourist destinations.
Results:
Key Success Factor: Authentic storytelling from locals highlighting lesser-known Austrian experiences
The Austrian influencer marketing landscape presents a unique opportunity for brands seeking to connect with a highly engaged, digitally-savvy audience. With its blend of traditional values and forward-thinking digital adoption, Austria represents a market where authentic influencer partnerships can yield exceptional results when executed with cultural sensitivity and strategic planning.
Success in this market requires understanding Austria's specific regulatory environment, cultural context, and consumer preferences. By partnering with the right influencers across appropriate platforms, brands can tap into established communities and leverage the trusted voice of local content creators. Whether you're an Austrian company looking to strengthen your domestic presence or an international brand seeking entry into this prosperous market, influencer marketing offers a powerful channel to build meaningful connections with Austrian consumers.
As the Austrian influencer ecosystem continues to evolve, staying current with emerging platforms, content formats, and compliance requirements will be essential for maintaining campaign effectiveness and maximizing return on investment.
Ready to elevate your brand's presence in Austria through strategic influencer partnerships? StarNgage's AI-powered platform provides everything you need to discover the perfect Austrian influencers for your brand, manage campaigns efficiently, and measure real results. From identifying authentic micro-influencers in Vienna to coordinating with major lifestyle creators across the country, our comprehensive suite of tools simplifies every aspect of influencer marketing in the Austrian market.
Sign up today to access our database of verified Austrian influencers across all major platforms and categories. Contact our team for a personalized consultation on developing an influencer strategy tailored to Austria's unique digital landscape and consumer preferences.