# | NAME | FOLLOWERS | ER | COUNTRY | TOPIC OF INFLUENCE | GET CONTACTS | CHECK FAKE FOLLOWERS |
---|---|---|---|---|---|---|---|
1 |
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Kevin Lütolf
|
2.3M
|
1.63%
|
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2 |
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Stefano Tratto
|
1M
|
3.56%
|
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3 |
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Hani Liha
|
588.9K
|
0.25%
|
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4 |
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Sandra Rodrigues Pinto
|
482.6K
|
1.76%
|
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5 |
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Elvira Legrand
|
455.3K
|
1.35%
|
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6 |
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Michèle Krüsi
|
404.7K
|
0.28%
|
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7 |
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Pauliane Racine
|
324.5K
|
0.32%
|
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8 |
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SINDI
|
299.6K
|
0.17%
|
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9 |
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Konstantinos Papathomas
|
290.1K
|
2.02%
|
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10 |
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Steven Epprecht
|
287.2K
|
0.99%
|
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11 |
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S A N Y D.
|
273.6K
|
0.52%
|
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12 |
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Olivia Faeh
|
266.5K
|
0.78%
|
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13 |
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Cristina Gheiceanu
|
263.1K
|
1.14%
|
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14 |
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Yahia Jaber
|
234.5K
|
0.19%
|
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15 |
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Hélène ♡
|
179.8K
|
1.36%
|
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16 |
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ARIGONA
|
163.8K
|
1.74%
|
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17 |
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Jan & Nic | 360Football🇨🇭
|
153.5K
|
0.24%
|
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18 |
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DIJANA CVIJETIC
|
137.6K
|
0.34%
|
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19 |
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𝙽𝚊𝚗𝚌𝚢 𝙼𝚒𝚎𝚝𝚣𝚒𝚒𝚒😺
|
110.2K
|
3.8%
|
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20 |
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Charis Edamey Hugentobler
|
106.1K
|
4.15%
|
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21 |
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Helin and Cetin🧿
|
102.8K
|
0.72%
|
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22 |
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FC Zürich
|
93.5K
|
2.84%
|
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23 |
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Gabrielle
|
92.2K
|
1.48%
|
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24 |
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Albern Sultan
|
89.5K
|
0.58%
|
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25 |
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Tiziana Greco
|
87.5K
|
1.06%
|
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26 |
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weekend beers
|
87.1K
|
0.86%
|
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27 |
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𝘾𝙝𝙧𝙞𝙨 𝙇𝙚𝙣𝙣𝙤𝙣 - 𝙋𝙝𝙤𝙩𝙤𝙜𝙧𝙖𝙥𝙝𝙚𝙧
|
82.3K
|
0.31%
|
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28 |
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Giuseppe Diego
|
78.8K
|
2.56%
|
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29 |
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Hugo Veras
|
78.8K
|
0.18%
|
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30 |
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𝐊 𝐀 𝐓 𝐈 𝐑🦅☁️
|
72.2K
|
10.39%
|
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31 |
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GIOVA_BLOG🇨🇭🇮🇹
|
71.1K
|
0.51%
|
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32 |
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Akkara
|
69.9K
|
3.22%
|
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33 |
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Gonçalo Morais Cardoso
|
68K
|
-
|
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34 |
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Cris G. Parente
|
66.3K
|
0.9%
|
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35 |
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Van-My Ho
|
59.4K
|
2.56%
|
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36 |
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RUBIN HAIR EXTENSIONS ®
|
53.2K
|
0.2%
|
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37 |
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Joana Heidrich
|
53K
|
2.64%
|
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38 |
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GIANLUCA FERRARO
|
51.8K
|
0.87%
|
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39 |
51.4K
|
0.17%
|
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40 |
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Chr1s
|
48K
|
1.68%
|
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41 |
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Gustavo Kuri
|
47.5K
|
0.93%
|
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42 |
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#ADRIANOARTEXCELLENCE 📷
|
43K
|
3.49%
|
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43 |
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Mirella Bint
|
41K
|
0.54%
|
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44 |
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𝐉𝐮𝐝𝐢𝐭𝐡 𝐒𝐭ö𝐜𝐤𝐥𝐢
|
40.9K
|
1.06%
|
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45 |
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Anderson and Wilson
|
40.7K
|
0.94%
|
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46 |
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L I S A W I P F L I
|
36.9K
|
0.53%
|
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47 |
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Maryka
|
36K
|
0.6%
|
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48 |
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Geri 🦋
|
35.8K
|
0.7%
|
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49 |
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Juan Martinez ✈ Travel blogger
|
35.1K
|
0.96%
|
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50 |
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Marion Kaelin | Lifestyle, decor & travel
|
33.3K
|
2.47%
|
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51 |
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Inessa 🇨🇭Content Creator | UGC | Collaborations
|
33.3K
|
1.19%
|
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52 |
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Belén Dezcallar Ruspoli
|
33K
|
0.54%
|
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53 |
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Harmonie Keller Matthey
|
32.5K
|
1.52%
|
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54 |
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Crislo Création
|
30.6K
|
0.27%
|
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55 |
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Nick Antik
|
30.3K
|
1.3%
|
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56 |
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Cyril Kazim
|
29.9K
|
11.5%
|
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57 |
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Márcia
|
29.1K
|
1.44%
|
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58 |
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Sarah Williams
|
27.5K
|
4.5%
|
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59 |
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Teddi Tinari
|
27.2K
|
1.01%
|
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60 |
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Dario 🐝🇨🇭
|
27.2K
|
3.38%
|
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61 |
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photofrank.ch
|
26.4K
|
0.27%
|
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62 |
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Olivia Emily Myers
|
26K
|
1.54%
|
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63 |
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Scout Model Agency
|
25.8K
|
0.9%
|
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64 |
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⚜️𝕃𝕚𝕣𝕒𝕟 ℝ𝕠𝕥𝕙𝕖𝕟𝕓𝕖𝕣𝕘 ⚜️
|
25.7K
|
6.3%
|
Get contacts | Check fake followers | ||
65 |
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Patricia Corina
|
25.5K
|
3.21%
|
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66 |
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L'OFFICIEL Switzerland
|
24.1K
|
0.92%
|
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67 |
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Officiel
|
23.4K
|
4.5%
|
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68 |
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Content Creator & Consultant
|
23.1K
|
0.25%
|
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69 |
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Abdulsttar OA 🐆
|
22.6K
|
-
|
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70 |
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Lisa Ng🧿
|
21.8K
|
1.98%
|
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71 |
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S_gstaad
|
21.5K
|
8.18%
|
Get contacts | Check fake followers | ||
72 |
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Sabrin | Content Creator
|
21K
|
1.23%
|
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73 |
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patrick psiuk
|
20.6K
|
1.26%
|
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74 |
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VS | Vicky Stouki | V. Style
|
20.5K
|
0.05%
|
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75 |
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Anna Timohina
|
19.7K
|
1.2%
|
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76 |
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Giuseppe Cerro
|
18.8K
|
1.54%
|
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77 |
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CAROLINE VB
|
18.2K
|
0.63%
|
Get contacts | Check fake followers | ||
78 |
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Ida
|
18.1K
|
0.7%
|
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79 |
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Julian
|
17.8K
|
1%
|
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80 |
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Nobasicshoes
|
17.8K
|
1.68%
|
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81 |
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Swiss Luxury Fashion and Lifestyle
|
17.7K
|
0.95%
|
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82 |
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Fabienne
|
17.6K
|
0.8%
|
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83 |
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Saranda 🤍
|
17.6K
|
1.28%
|
Get contacts | Check fake followers | ||
84 |
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Robeaux_Switzerland
|
17K
|
0.15%
|
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85 |
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official instagram
|
16.8K
|
1.03%
|
Get contacts | Check fake followers | ||
86 |
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out and about with MAMO
|
16.5K
|
0.1%
|
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87 |
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Anja Gasser 🌙 interior | food | fashion | beauty | mamlife
|
16.3K
|
3.88%
|
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88 |
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DREADMAN NA SUÍÇA 🌀
|
16K
|
3.1%
|
Get contacts | Check fake followers | ||
89 |
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Tatjana C. Jeketa 🐉
|
15.4K
|
3.83%
|
Get contacts | Check fake followers | ||
90 |
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𝓜𝓪𝓻𝔂𝓪𝓶 𝓘𝓶𝓪𝓮𝓿𝓪 🇨🇭
|
15K
|
0.37%
|
Get contacts | Check fake followers | ||
91 |
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Visage International Mgmt
|
15K
|
1.33%
|
Get contacts | Check fake followers | ||
92 |
14.9K
|
5.14%
|
Get contacts | Check fake followers | |||
93 |
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Louisa
|
14.7K
|
1.71%
|
Get contacts | Check fake followers | ||
94 |
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stephanie vermaas
|
14.6K
|
1.2%
|
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95 |
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Fashhhh
|
14.5K
|
6%
|
Get contacts | Check fake followers | ||
96 |
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Shpresa-Hope🦋
|
14.4K
|
-
|
Get contacts | Check fake followers | ||
97 |
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α υ я ø я α 🦁
|
14.3K
|
4.87%
|
Get contacts | Check fake followers | ||
98 |
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Carmen Segattini •
|
13.9K
|
2.72%
|
Get contacts | Check fake followers | ||
99 |
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Myni the Rocket
|
13.8K
|
1.46%
|
Get contacts | Check fake followers | ||
100 |
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Romina
|
13.7K
|
1.18%
|
Get contacts | Check fake followers |
Switzerland, a country known for its pristine landscapes, luxury watches, and banking prowess, has developed a unique and sophisticated influencer marketing ecosystem. As brands seek authentic connections with Swiss audiences, understanding the nuances of this market has become essential for successful campaigns. With its multilingual population and high digital adoption rates, Switzerland offers distinctive opportunities for influencer partnerships that blend precision, quality, and cultural sensitivity.
At StarNgage, we've observed how Swiss influencer marketing has evolved to reflect the country's values of quality, discretion, and innovation. This comprehensive guide explores the Swiss influencer landscape, providing brands and marketers with actionable insights to navigate this wealthy, discerning market effectively.
Internet Penetration Rate
Population
National Languages
Switzerland's influencer market is characterized by its multilingual diversity, high purchasing power, and sophisticated consumer base. With German, French, Italian, and Romansh as official languages, campaigns often require a nuanced approach across different regions. Swiss audiences generally respond well to authentic, quality-focused content that aligns with the country's values of precision, reliability, and understated luxury.
Covering about 63% of the Swiss population, German-speaking regions are home to cities like Zurich, Basel, and Bern. Content here tends to focus on:
Making up about 23% of the population, this region includes Geneva and Lausanne. Content typically emphasizes:
Comprising about 8% of the population, primarily in Ticino. Content here resonates when focused on:
A small but culturally significant region (less than 1% of the population) in Graubünden. Content connects when it highlights:
Understanding the investment required for Swiss influencer campaigns is crucial for effective budget planning. Swiss influencers typically command higher rates than those in neighboring countries, reflecting the nation's higher cost of living and the purchasing power of their audiences.
1K-10K Followers
CHF 100-500
Per post or content piece
Average Engagement: 5-8%
Best For: Local targeting, authentic community connections
10K-50K Followers
CHF 500-2,000
Per post or content piece
Average Engagement: 3-5%
Best For: Regional campaigns, niche market penetration
50K-250K Followers
CHF 2,000-7,500
Per post or content piece
Average Engagement: 2-4%
Best For: Nationwide campaigns, product launches
250K+ Followers
CHF 7,500+
Per post or content piece
Average Engagement: 1.5-3%
Best For: Major launches, international campaigns with Swiss focus
Swiss influencers and their audiences typically value meticulous attention to detail and high-quality production. Campaigns that invest in professional content creation tend to perform significantly better than those with a casual approach. In our experience at StarNgage, campaigns featuring professionally produced content see up to 40% higher engagement rates in the Swiss market.
Swiss audiences expect complete transparency in advertising. Influencers who clearly disclose partnerships and share authentic experiences with products perform better in the long run. Our data shows that transparent branded content generates 25% more trust signals (comments expressing confidence in recommendations) than content where the sponsored nature is ambiguous.
The most successful campaigns in Switzerland often create tailored content for each linguistic region. This may require working with multiple influencers or developing content in several languages. Campaigns that adapt content to local languages see engagement rates approximately 30% higher than single-language approaches.
Swiss audiences respond particularly well to consistent, long-term influencer partnerships rather than one-off sponsored posts. Brands that develop 6-12 month relationships with influencers see an average 35% increase in conversion rates compared to single-post campaigns. This reflects the Swiss cultural tendency to value reliability and consistency.
Switzerland has its own specific regulatory environment for influencer marketing that differs in some aspects from EU regulations. Understanding these requirements is essential for compliant campaigns:
Swiss culture strongly values connection to nature. Campaigns that incorporate Alpine landscapes, outdoor activities, or sustainability messages typically see 28% higher engagement rates than purely urban or indoor content.
The most successful luxury campaigns in Switzerland combine aspirational elements with practical value. Our analysis shows that luxury brands achieve 42% higher conversion rates when influencer content includes practical usage scenarios alongside aspirational imagery.
Switzerland has distinct seasonal patterns that affect campaign effectiveness. Winter sports campaigns perform best from November-February, while outdoor lifestyle content peaks in June-September. Campaign timing aligned with seasonal relevance improves engagement by up to 35%.
Successful Swiss campaigns often acknowledge the country's position at the crossroads of German, French, and Italian cultures. Influencer content that respectfully incorporates these multicultural elements typically achieves 30% broader reach across linguistic regions.
Swiss audiences respond strongly to content highlighting quality, durability, and craftsmanship. Campaigns that showcase product quality details or behind-the-scenes craftsmanship generate 45% higher viewer retention than standard promotional content.
The Swiss market responds well to data-driven optimization. Campaigns using A/B testing and performance analytics to refine messaging typically see a 23% improvement in conversion rates over the campaign lifecycle.
Switzerland's tech-forward environment is becoming increasingly receptive to virtual influencers. Companies like Digitalmindset AG and SwissVirtual are pioneering AI-generated influencers that represent Swiss values while offering perfect brand control. These virtual personalities are especially effective in technology, luxury, and financial services sectors, with engagement rates comparable to human influencers but with 35% better brand message consistency.
Environmental consciousness is particularly important in Swiss influencer marketing. Our research shows that sustainability-focused content achieves 40% higher engagement among Swiss audiences compared to global averages. Brands collaborating with eco-conscious influencers like @swissminimalist and @zerowasteswitzerland are seeing significantly stronger brand perception metrics, particularly among audiences aged 25-40.
Switzerland has seen a 65% growth in podcast listenership over the past two years, creating new opportunities for influencer marketing. Swiss podcast hosts like Yvonne Eisenring (@yvisings) and Marco Zingg (@marcosolzingg) are attracting significant brand partnerships with engagement metrics that often exceed visual platform equivalents by 20-25%, particularly for complex products requiring detailed explanation.
Swiss influencers are increasingly incorporating direct shopping functionality into their content, with social commerce features seeing 55% year-over-year growth. Platforms like Instagram Shop and TikTok Shop are gaining traction, particularly in fashion, beauty, and home goods categories. Swiss consumers show 15% higher conversion rates on influencer-driven social commerce compared to traditional e-commerce pathways.
Switzerland offers a unique and sophisticated landscape for influencer marketing that rewards precision, authenticity, and cultural sensitivity. While navigating the multilingual dynamics and high expectations of Swiss audiences presents challenges, the potential returns are substantial for brands that approach the market strategically.
The most successful influencer campaigns in Switzerland are those that respect the country's cultural diversity, emphasize quality and transparency, and develop long-term relationships with carefully selected influencers. By understanding the unique characteristics of each linguistic region and investing in high-quality content production, brands can effectively connect with Switzerland's affluent and discerning audience.
As the Swiss influencer landscape continues to evolve with emerging technologies and shifting consumer preferences, brands that stay attuned to these changes while maintaining core Swiss values of precision, reliability, and cultural sensitivity will find the most success in this distinctive market.
Ready to navigate the unique dynamics of Swiss influencer marketing with confidence? At StarNgage, we combine deep local market knowledge with innovative AI-powered tools to connect you with the perfect Swiss influencers for your brand. Our platform provides comprehensive analytics, multilingual campaign support, and strategic guidance tailored to Switzerland's diverse regions and audiences.
Take the first step toward creating authentic, high-performing influencer partnerships that resonate with Swiss audiences. Sign up for StarNgage today and discover how our AI-powered platform can transform your influencer marketing strategy in Switzerland and beyond.