# | NAME | FOLLOWERS | ER | COUNTRY | TOPIC OF INFLUENCE | GET CONTACTS | CHECK FAKE FOLLOWERS |
---|---|---|---|---|---|---|---|
1 |
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Basia Kurdej-Szatan
|
1.3M
|
0.11%
|
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2 |
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🌸Wiktoria Gąsiewska🌸
|
1.1M
|
1.57%
|
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3 |
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Nadia Długosz / ex YT BEKSY
|
630.9K
|
0.7%
|
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4 |
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Dominik Hycner
|
568.9K
|
1.96%
|
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5 |
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Joanna Przetakiewicz-Rooijens
|
531.9K
|
0.42%
|
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6 |
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SARA JAMES
|
440.3K
|
2.18%
|
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7 |
325.3K
|
0.54%
|
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8 |
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Andrii Ivanov
|
317.1K
|
0.77%
|
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9 |
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MARTA KARPIŃSKA•INSPIRACJE•ZAKUPY•PORADY
|
272.9K
|
0.14%
|
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10 |
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Sebastian "Kickster" Kraszewski
|
262.9K
|
1.32%
|
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11 |
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PLNY LALA
|
262.5K
|
0.08%
|
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12 |
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MAJA
|
255.7K
|
2.25%
|
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13 |
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Damian Janikowski
|
249.6K
|
0.56%
|
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14 |
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Sylwia 💠
|
239.1K
|
0.98%
|
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15 |
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Memyhere
|
234.6K
|
-
|
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16 |
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Jan „PasiekOfficial” Marciniak
|
227.7K
|
4.55%
|
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17 |
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Kalisami🌸✨
|
224K
|
14.74%
|
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18 |
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Oliwia Ciesiółka
|
211.9K
|
0.91%
|
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19 |
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Radek's Woodworking Workshop
|
208.6K
|
0.29%
|
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20 |
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Piotr Polak - PEDRO
|
197.8K
|
3.48%
|
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21 |
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Iga
|
188K
|
5.9%
|
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22 |
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Helena 🦭
|
178.9K
|
3.85%
|
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23 |
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Alberto 🇦🇴🇵🇱
|
175.1K
|
14%
|
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24 |
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James Artink | Michal Dolhaniuk
|
171.6K
|
1.91%
|
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25 |
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Paulla
|
171.5K
|
1.24%
|
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26 |
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Timur Lysenko
|
161.3K
|
1.01%
|
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27 |
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Katarzyna Pytel
|
158.6K
|
0.5%
|
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28 |
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Przemyslaw Nowak
|
157.8K
|
0.05%
|
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29 |
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Aleksandra Kasprzyk Dąbrowska
|
155.4K
|
2.17%
|
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30 |
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💸promocje, rabaty, okazje, nowości
|
148.5K
|
0.68%
|
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31 |
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Maryla Rodowicz
|
144.1K
|
1.99%
|
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32 |
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𝙣𝙖𝙞𝙡𝙨 𝙙𝙚𝙨𝙞𝙜𝙣𝙚𝙧 | 𝐃𝐙
|
140.9K
|
4.13%
|
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33 |
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Ania
|
136.6K
|
1.04%
|
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34 |
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Kamil Lemie
|
126.6K
|
0.58%
|
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35 |
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Mariusz Lewandowski
|
120.1K
|
2.08%
|
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36 |
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Agnieszka Kowalewska
|
118.5K
|
1.35%
|
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37 |
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Paulina Łabuda
|
113K
|
2.2%
|
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38 |
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Szymon Lipowski
|
109.4K
|
31.77%
|
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39 |
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Karol Wiśniewski
|
108.2K
|
4.25%
|
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40 |
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Wiolka Walaszczyk
|
107.5K
|
2.21%
|
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41 |
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JOANNA BANASZEWSKA
|
104.5K
|
1.62%
|
Get contacts | Check fake followers | ||
42 |
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Pat
|
102.3K
|
0.83%
|
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43 |
101.3K
|
0.8%
|
Get contacts | Check fake followers | |||
44 |
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katsu art ✨
|
99.3K
|
3.25%
|
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45 |
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Janek Marzewski
|
97.3K
|
6.26%
|
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46 |
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Wiktor Graczyk
|
94.7K
|
13.56%
|
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47 |
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Katarzyna Ulvar Bekus
|
91.5K
|
22%
|
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48 |
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My3
|
90.6K
|
2.81%
|
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49 |
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Samanta
|
89.6K
|
0.95%
|
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50 |
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Nora Potwora | 2d art & Illustration
|
87.3K
|
5.76%
|
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51 |
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Kolorowy ptak 🦚
|
84.2K
|
2.3%
|
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52 |
79.3K
|
2.2%
|
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53 |
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Ilona Ostrowska
|
78.1K
|
1.42%
|
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54 |
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Andrzej Dyszkiewicz
|
70.7K
|
1.77%
|
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55 |
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Ewa Sroka
|
70.5K
|
2.4%
|
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56 |
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Matylda Kozakiewicz
|
68.3K
|
3.53%
|
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57 |
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Modern Persephone
|
67.4K
|
17.2%
|
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58 |
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📷 🎬 👰🏼🤵🏻🌹📈 📸
|
64.4K
|
5%
|
Get contacts | Check fake followers | ||
59 |
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Dominika 🤍 | 𝑏𝑒𝑎𝑢𝑡𝑦 𝑐𝑜𝑛𝑡𝑒𝑛𝑡 𝑐𝑟𝑒𝑎𝑡𝑜𝑟 💜 UGC creator 🐝
|
63.8K
|
3.63%
|
Get contacts | Check fake followers | ||
60 |
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Neness.pl - Twoja Perfumeria
|
62.6K
|
0.4%
|
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61 |
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Sandra Smolarczyk-Smolińska
|
61.6K
|
0.89%
|
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62 |
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𝒜𝓃𝒾𝒶 🌸🌱🌷
|
61.4K
|
0.88%
|
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63 |
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Ksenia Szarmanska
|
60.7K
|
2.2%
|
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64 |
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Natalie Luna
|
58.8K
|
1.57%
|
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65 |
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Marta Kudu
|
57.3K
|
1.07%
|
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66 |
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JULIA ROCKA
|
57.1K
|
4.15%
|
Get contacts | Check fake followers | ||
67 |
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Klaudia Kupiec • photomodel • content creator •
|
56K
|
1.53%
|
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68 |
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JULIANA KAWKA
|
53.9K
|
1%
|
Get contacts | Check fake followers | ||
69 |
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Michał Grygowicz IFBB PRO
|
53.8K
|
0.74%
|
Get contacts | Check fake followers | ||
70 |
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Marcelina Szlachcic
|
52.5K
|
2.99%
|
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71 |
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Artystyczna Pracownia Adria
|
52.4K
|
1.7%
|
Get contacts | Check fake followers | ||
72 |
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Filmowiec🎥🖤
|
51.6K
|
1.56%
|
Get contacts | Check fake followers | ||
73 |
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✖️Magdalena Ignaczak✖️
|
51.5K
|
2.39%
|
Get contacts | Check fake followers | ||
74 |
51.2K
|
4.75%
|
Get contacts | Check fake followers | |||
75 |
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Ten Typ Mes
|
51.2K
|
4.4%
|
Get contacts | Check fake followers | ||
76 |
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Sylwia Wąsik Make Up Artist
|
49.1K
|
0.64%
|
Get contacts | Check fake followers | ||
77 |
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Julia Trojanowska
|
49K
|
4.36%
|
Get contacts | Check fake followers | ||
78 |
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Katarzyna Bonda
|
48.7K
|
1.31%
|
Get contacts | Check fake followers | ||
79 |
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Patryk Kumór
|
48K
|
-
|
Get contacts | Check fake followers | ||
80 |
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milena.krajewska
|
47.3K
|
1.3%
|
Get contacts | Check fake followers | ||
81 |
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Anna Węklar • Stretching • Szpagat • Matcha Girl
|
46.7K
|
0.64%
|
Get contacts | Check fake followers | ||
82 |
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Allepaznokcie
|
46.1K
|
0.6%
|
Get contacts | Check fake followers | ||
83 |
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Joanna Malinowska
|
46.1K
|
2.6%
|
Get contacts | Check fake followers | ||
84 |
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Agnieszka
|
45.5K
|
1.45%
|
Get contacts | Check fake followers | ||
85 |
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❀ 𝓝𝓪𝓽𝓪𝓵𝓲𝓪 ❀
|
45.4K
|
4.1%
|
Get contacts | Check fake followers | ||
86 |
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Karolina Chapko
|
45K
|
1.03%
|
Get contacts | Check fake followers | ||
87 |
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Kasia Stankiewicz
|
42.4K
|
1.25%
|
Get contacts | Check fake followers | ||
88 |
42.3K
|
1%
|
Get contacts | Check fake followers | |||
89 |
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Mrozik Oficjalnie
|
41.8K
|
2.6%
|
Get contacts | Check fake followers | ||
90 |
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marcys
|
41.7K
|
11.3%
|
Get contacts | Check fake followers | ||
91 |
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Maksymilian Więckowski
|
41.3K
|
4.97%
|
Get contacts | Check fake followers | ||
92 |
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Karolina Minor • content creator • travel • fashion
|
41.2K
|
0.36%
|
Get contacts | Check fake followers | ||
93 |
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Ola Krupnik Tattoo
|
40.3K
|
3.26%
|
Get contacts | Check fake followers | ||
94 |
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Aneta 🌿fotograf
|
40.1K
|
1.2%
|
Get contacts | Check fake followers | ||
95 |
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Elisabeth 🏠🇩🇪 FFM /❤🇵🇱 Śląsk
|
39.7K
|
2%
|
Get contacts | Check fake followers | ||
96 |
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Karol Jankiewicz
|
39.4K
|
4.93%
|
Get contacts | Check fake followers | ||
97 |
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📙 KSIĄŻKI I GRY DLA DZIECI
|
38.7K
|
22.47%
|
Get contacts | Check fake followers | ||
98 |
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Szymon Brodziak_Official
|
37.5K
|
0.51%
|
Get contacts | Check fake followers | ||
99 |
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🌸sklep estyl 🌸 Zapraszamy 💄👗🇵🇱
|
37.5K
|
0.1%
|
Get contacts | Check fake followers | ||
100 |
37.2K
|
0.8%
|
Get contacts | Check fake followers |
Poland's influencer marketing landscape has evolved dramatically in recent years, transforming from a niche marketing approach to a fundamental strategy for brands seeking to connect authentically with Polish consumers. With over 32 million internet users and social media penetration exceeding 68%, Poland presents a fertile ground for influencer collaborations that drive meaningful engagement and conversion.
The distinct characteristics of the Polish influencer ecosystem – from its regional content creators to its multicultural urban influencers – offer brands unique opportunities to tap into engaged communities with highly targeted messaging. This comprehensive guide explores the Polish influencer marketing landscape, highlighting the country's top content creators across various niches, platform-specific strategies, and the regulatory environment brands must navigate.
Internet Users in Poland
Social Media Penetration
Influencer Marketing Market Size
Poland's influencer marketing scene reflects the country's unique cultural identity while embracing global digital trends. Several key factors shape this landscape:
22 million monthly active users
Primary platform for lifestyle, fashion, beauty, and travel influencers. Stories and Reels feature heavily in Polish marketing campaigns.
26 million monthly active users
Dominating platform for long-form content, particularly in gaming, education, cooking, and product reviews.
11 million monthly active users
Rapidly growing platform with the youngest demographic. Popular for dance, humor, and viral challenges.
19 million monthly active users
Still significant for diverse age groups, particularly for groups and communities around specific interests.
The process of identifying authentic, brand-aligned influencers in Poland requires cultural sensitivity and strategic vetting. Here's how to approach this process effectively:
Understanding the cost structure of influencer marketing in Poland helps brands budget effectively and negotiate fairly. The Polish market generally offers competitive rates compared to Western European countries, but pricing varies significantly based on multiple factors.
200-600 PLN
Per Post
600-2,500 PLN
Per Post
2,500-15,000 PLN
Per Post
15,000+ PLN
Per Post
Polish influencer rates vary significantly across platforms. YouTube content typically commands the highest rates (15-30% premium) due to production costs and longer shelf life. TikTok and Instagram Reels generally cost 20-30% less than static posts, while Instagram Stories are typically priced at 50-70% of the cost of a feed post.
Note: Rates listed above are approximations in Polish Złoty (PLN) and exclude VAT. Pricing can vary based on industry, seasonal demand, and exclusivity requirements.
Navigating the regulatory landscape in Poland requires understanding both local and EU-wide requirements. These regulations protect consumers while ensuring transparent marketing practices.
The water brand partnered with fitness influencers Anna Lewandowska, Qczaj, and lifestyle creators to promote hydration through the #MomentDlaZdrowia (Moment for Health) campaign.
Polish clothing brand Reserved collaborated with top fashion influencers Jessica Mercedes, Maffashion, and others to co-create a limited collection, giving each influencer creative input into designs.
Interactive shopping experiences where influencers sell products in real-time are gaining traction. Polish e-commerce platform Allegro has pioneered this approach with influencers driving significant conversion.
Polish brands are beginning to leverage AI to optimize influencer selection and campaign performance tracking. Tools that can predict engagement and ROI are becoming crucial for maximizing campaign effectiveness.
While still in early stages compared to Asian markets, Poland is seeing the emergence of virtual influencers. These digital personalities offer brands consistent messaging and complete creative control.
Polish brands are moving away from one-off campaigns toward long-term ambassador relationships with influencers. These extended partnerships build authenticity and stronger consumer trust over time.
Brands are increasingly valuing Polish influencers who maintain highly engaged, niche communities over those with larger but less engaged followings, emphasizing quality of interaction over quantity.
Following global trends, more Polish influencers are launching their own product lines rather than simply promoting existing brands. This shift creates new partnership opportunities for complementary brands.
Measuring ROI and campaign performance in Poland requires understanding local benchmarks and consumer behavior patterns. Here are the key metrics to track and their typical benchmarks in the Polish market:
Metric | Polish Benchmark | Measurement Method | Importance |
---|---|---|---|
Engagement Rate | 3-5% Instagram, 1.5-3% Facebook, 8-12% TikTok | Interactions ÷ Followers × 100 | |
Click-Through Rate | 1.2-2.5% (varies by platform) | Clicks ÷ Impressions × 100 | |
Conversion Rate | 1.8-3.2% (e-commerce industry average) | Conversions ÷ Total Traffic × 100 | |
Cost Per Acquisition | Varies widely by industry (50-200 PLN) | Campaign Cost ÷ Number of Acquisitions | |
Share of Voice | Benchmark against competitors | Brand Mentions ÷ Total Industry Mentions | |
Brand Sentiment | 70%+ positive sentiment is excellent | Proportion of positive vs. negative comments |
Poland's influencer marketing landscape offers brands a unique opportunity to connect with consumers through authentic voices that understand the cultural nuances of this dynamic Central European market. With social media adoption continuing to grow and Polish consumers increasingly turning to influencers for purchasing recommendations, brands that skillfully navigate this ecosystem stand to gain significant competitive advantages.
The key to success lies in understanding the distinctive characteristics of Poland's digital environment, from platform preferences to regional content trends. By partnering with the right influencers, respecting local regulations, and creating campaigns that resonate with Polish cultural values, international and local brands can build meaningful connections with this engaged audience.
As the Polish influencer landscape continues to evolve with emerging technologies and changing consumer behaviors, the brands that approach these partnerships strategically – focusing on authentic relationships rather than transactional engagements – will be best positioned to thrive in this vibrant market.
Ready to elevate your brand's presence in Poland through strategic influencer partnerships? StarNgage provides the tools, expertise, and creator connections you need to launch successful campaigns that resonate with Polish audiences. Our AI-powered platform takes the guesswork out of influencer selection, helping you identify the perfect Polish content creators for your brand's unique needs.
Don't navigate the complex Polish influencer landscape alone. Sign up for StarNgage today and discover how our data-driven approach can help you create authentic connections that drive measurable results in this dynamic and growing market.