# | NAME | FOLLOWERS | ER | COUNTRY | TOPIC OF INFLUENCE | GET CONTACTS | CHECK FAKE FOLLOWERS |
---|---|---|---|---|---|---|---|
1 |
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Ana Jara
|
3M
|
0.36%
|
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2 |
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Gianluca Lapadula
|
1.9M
|
4.67%
|
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3 |
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Ezio Oliva
|
1.7M
|
0.14%
|
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4 |
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Maria del Pilar Vargas
|
1.3M
|
0.54%
|
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5 |
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Papi Dolla Signs 🤑🤴🏻🇵🇪
|
1.1M
|
1.13%
|
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6 |
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Sabrina Maya
|
1M
|
0.98%
|
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7 |
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Susana Yabar
|
862.5K
|
1.3%
|
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8 |
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ASHLEY LUCERO
|
842.3K
|
1.1%
|
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9 |
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R O C I O M I R A N D A 🇵🇪
|
630.1K
|
0.24%
|
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10 |
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Zeny Leyva
|
314K
|
0.48%
|
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11 |
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Manuela Camacho Jaramillo
|
280.3K
|
0.63%
|
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12 |
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ᗪᑌIᒪIO
|
272.7K
|
0.17%
|
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13 |
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Zumba
|
251.8K
|
0.24%
|
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14 |
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Didi Ibarra Rake
|
224.5K
|
0.7%
|
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15 |
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Kiara Ventura
|
212.6K
|
0.98%
|
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16 |
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Gloria Palao
|
134.1K
|
0.65%
|
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17 |
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TessDelPrete
|
128.2K
|
0.07%
|
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18 |
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Katiuska Rodríguez
|
123.5K
|
0.41%
|
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19 |
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ADC
|
118.6K
|
0.05%
|
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20 |
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✨ m i m i e u x ✨
|
99.3K
|
5.7%
|
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21 |
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𝔻𝕒𝕞𝕚𝕒𝕟 𝕪 𝕖𝕝 𝕋𝕠𝕪𝕠
|
91.8K
|
0.15%
|
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22 |
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MARGARITA | Accesorios y Joyas
|
74.2K
|
0.06%
|
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23 |
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Exotics Perú
|
49K
|
0.76%
|
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24 |
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ALE CARRASCO
|
48.9K
|
3.39%
|
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25 |
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Luisfer Delgado
|
48.1K
|
1.24%
|
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26 |
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Mila Plaza, Consultora Digital
|
47.9K
|
0.6%
|
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27 |
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𝙺𝚊𝚜𝚜𝚒𝚊𝚗𝚢 𝚂𝚊𝚗𝚝𝚘𝚜
|
44.7K
|
0.64%
|
Get contacts | Check fake followers | ||
28 |
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AMA Outfitters
|
44K
|
0.04%
|
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29 |
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Abdul Effio Port.
|
42.9K
|
1.07%
|
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30 |
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Eric Coelho
|
38.5K
|
0.3%
|
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31 |
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Delilah Dee 🇵🇪🇵🇷
|
34.6K
|
0.82%
|
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32 |
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agustin suquilanda
|
34.5K
|
6.25%
|
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33 |
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Pola y Edu
|
32.9K
|
0.1%
|
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34 |
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ugc creator
|
32.7K
|
0.27%
|
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35 |
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Gerardo Larrea
|
30.8K
|
0.81%
|
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36 |
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𖤐 Crash Override Mano 20/3 𖤐
|
29.4K
|
1.09%
|
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37 |
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Carlos Iglesias
|
28.9K
|
0.96%
|
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38 |
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Mastersofhair/Peru
|
28.7K
|
0.38%
|
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39 |
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Gery Guns
|
24.7K
|
1%
|
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40 |
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Ammo Avenue 🇵🇪
|
23.1K
|
3.32%
|
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41 |
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CALEFFI | Viagem | Travel
|
23K
|
2.2%
|
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42 |
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Victor Lluncor
|
22.4K
|
0.96%
|
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43 |
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W BRAND PR
|
20.7K
|
0.71%
|
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44 |
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JS JIMY ESCOBEDO
|
20.2K
|
0.62%
|
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45 |
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fabrizia lázaro
|
20K
|
2.29%
|
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46 |
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ESTUDIO LUXUS
|
19.2K
|
0.63%
|
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47 |
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Pierina Mendocilla | Mamá Moderna
|
17.6K
|
29.54%
|
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48 |
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ᑕ ᗩ T ᗩ ᒪ I ᑎ ᗩ S I ᒪ ᐯ ᗴ Y ᖇ ᗩ
|
17K
|
2.57%
|
Get contacts | Check fake followers | ||
49 |
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Boutique des fleurs
|
15.6K
|
1.13%
|
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50 |
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Diana Uribe 😻
|
14.7K
|
1.19%
|
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51 |
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⠀⠀⠀⠀⠀⠀⠀⠀⠀MARIO VILLANUEVA
|
13.8K
|
0.39%
|
Get contacts | Check fake followers | ||
52 |
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A N D R E É M O R A L E S ツ
|
13.6K
|
1.12%
|
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53 |
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Beauty Boss
|
13.4K
|
0.19%
|
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54 |
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Israel Cuentas
|
13.3K
|
0.07%
|
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55 |
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Stefania Flores Alfaro.
|
13.3K
|
1.56%
|
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56 |
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Gerson Arteaga
|
13.1K
|
1.45%
|
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57 |
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Sebastian Lott
|
12.2K
|
0.42%
|
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58 |
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Creativos para Dios ✝️
|
12.1K
|
0.57%
|
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59 |
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Miss YaYa
|
12.1K
|
3%
|
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60 |
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Thais Uccelli Blog
|
11.9K
|
0.58%
|
Get contacts | Check fake followers | ||
61 |
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Marcelo Pereira
|
11.7K
|
-
|
Get contacts | Check fake followers | ||
62 |
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𝑮𝒆𝒍 𝒏𝒂𝒊𝒍𝒔 • 𝑺𝒐𝒇𝒕 𝒈𝒆𝒍 • 𝑪𝒍𝒂𝒔𝒆𝒔 𝒎𝒂𝒏𝒊𝒄𝒖𝒓𝒆
|
11.1K
|
2.86%
|
Get contacts | Check fake followers | ||
63 |
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MIKA
|
10.7K
|
0.12%
|
Get contacts | Check fake followers | ||
64 |
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Deivis Palma | Blogger 💻
|
10.5K
|
1.13%
|
Get contacts | Check fake followers | ||
65 |
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Witter Garcia Olavarrieta
|
10.1K
|
2.6%
|
Get contacts | Check fake followers | ||
66 |
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SUMY KUJON
|
10.1K
|
1.28%
|
Get contacts | Check fake followers | ||
67 |
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Felicia Alexander
|
9.9K
|
1.79%
|
Get contacts | Check fake followers | ||
68 |
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NORA ARAKAKI
|
9.4K
|
0.91%
|
Get contacts | Check fake followers | ||
69 |
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Manu Garibaldo
|
9.4K
|
2.1%
|
Get contacts | Check fake followers | ||
70 |
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Camila Barrero Lira
|
9.1K
|
2.33%
|
Get contacts | Check fake followers | ||
71 |
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Santiago Ramos Jiménez
|
8.4K
|
0.04%
|
Get contacts | Check fake followers | ||
72 |
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Marylin Saldaña
|
7.8K
|
3.45%
|
Get contacts | Check fake followers | ||
73 |
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ʙʀᴇɴᴅᴀ ᴠᴇɴᴇᴄɪᴀ
|
7.7K
|
7.89%
|
Get contacts | Check fake followers | ||
74 |
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Sharina Sanchez Canepa
|
7.6K
|
2.61%
|
Get contacts | Check fake followers | ||
75 |
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RENATO GALARRETA
|
7.6K
|
2.97%
|
Get contacts | Check fake followers | ||
76 |
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Aleska AK
|
7.5K
|
11.9%
|
Get contacts | Check fake followers | ||
77 |
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Luis Eduardo Torres
|
7.3K
|
-
|
Get contacts | Check fake followers | ||
78 |
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ESTUDIO DIAZ
|
6.9K
|
0.1%
|
Get contacts | Check fake followers | ||
79 |
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Brigitte Albengrin Nuñez
|
6.4K
|
11.6%
|
Get contacts | Check fake followers | ||
80 |
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Ni©k 〽️aYor
|
6.1K
|
1.09%
|
Get contacts | Check fake followers | ||
81 |
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𝔻𝕁 𝕊ℍ𝕆ℂ𝕂𝕐 🇵🇪 🇨🇳
|
5.6K
|
0.71%
|
Get contacts | Check fake followers | ||
82 |
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Andrea Vargas Gaviria
|
5.6K
|
3.64%
|
Get contacts | Check fake followers | ||
83 |
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Arq. Oliver jimenez
|
5.1K
|
1.11%
|
Get contacts | Check fake followers | ||
84 |
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Elena
|
5K
|
3.33%
|
Get contacts | Check fake followers | ||
85 |
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Claudia Gonzales
|
5K
|
2.9%
|
Get contacts | Check fake followers | ||
86 |
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Vanessa Cataño
|
4.7K
|
-
|
Get contacts | Check fake followers | ||
87 |
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Pepe Torrejon
|
4.7K
|
4.8%
|
Get contacts | Check fake followers | ||
88 |
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Gabriela Sanchez Solis
|
4.5K
|
1.21%
|
Get contacts | Check fake followers | ||
89 |
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TechNeekz 🇵🇪 🇺🇸
|
4.4K
|
2.2%
|
Get contacts | Check fake followers | ||
90 |
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Jorge Camarena
|
4.3K
|
4.3%
|
Get contacts | Check fake followers | ||
91 |
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RL Short Films
|
4.3K
|
3.1%
|
Get contacts | Check fake followers | ||
92 |
4.2K
|
1.43%
|
Get contacts | Check fake followers | |||
93 |
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Agrupación BAYLA 🎵
|
4.2K
|
0.88%
|
Get contacts | Check fake followers | ||
94 |
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Pamela Margareth
|
4K
|
0.33%
|
Get contacts | Check fake followers | ||
95 |
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Giannina Forastieri
|
3.9K
|
9.12%
|
Get contacts | Check fake followers | ||
96 |
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Diêgo Honório
|
3.8K
|
2.68%
|
Get contacts | Check fake followers | ||
97 |
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Maria Angerri Alcover
|
3.7K
|
7.34%
|
Get contacts | Check fake followers | ||
98 |
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Dash Gxne
|
3.6K
|
3.86%
|
Get contacts | Check fake followers | ||
99 |
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t i r s o
|
3.5K
|
1.1%
|
Get contacts | Check fake followers | ||
100 |
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Justyna
|
3.5K
|
5.63%
|
Get contacts | Check fake followers |
Peru's influencer marketing landscape is rapidly evolving, creating unprecedented opportunities for brands seeking to connect with the country's 24 million internet users. With nearly 73% of Peruvians active on social media platforms, the influence economy has become a cornerstone of digital marketing strategies across Lima and beyond.
The Peruvian influencer scene blends authentic cultural representation with global digital trends, making it a unique and valuable market for both local and international brands. This comprehensive guide explores everything you need to know about working with Peruvian influencers, from market insights to top creators, best practices, and future trends.
Social Media Penetration
Internet Users
Mobile Social Media Access
Peru represents a thriving digital ecosystem with distinctive characteristics that shape its influencer marketing environment. Understanding these nuances is essential for any successful campaign strategy.
Peru's digital consumers show a strong preference for authentic, culturally relevant content. Unlike markets with more established influencer industries, Peruvian audiences value genuine connection and local context, making middle-tier influencers with highly engaged communities particularly effective for brands.
The Peruvian influencer ecosystem is diverse, with creators spanning various niches and audience sizes. Here's a breakdown of the most influential voices across key categories:
Understanding the different influencer tiers in the Peruvian market helps brands allocate budgets effectively and select the right partners for their campaign objectives.
Followers: 1K-10K
$50-$200
Per post
Followers: 10K-50K
$200-$500
Per post
Followers: 50K-500K
$500-$2,000
Per post
Followers: 500K+
$2,000-$10,000+
Per post
The most successful influencer campaigns in Peru share common elements that respect the market's unique characteristics while leveraging universal best practices.
Successful campaigns incorporate Peruvian cultural elements, national pride, and local contexts. Brands that acknowledge Peru's rich heritage and diverse regions connect more authentically with audiences.
Ongoing collaborations with influencers yield better results than one-off posts in the Peruvian market. Audiences respond more positively to influencers who demonstrate genuine, consistent use of products.
Content that encourages conversation and community interaction performs exceptionally well. Instagram Lives, Q&A sessions, and interactive stories generate higher engagement in Peru.
Combining macro influencers for reach with micro influencers for engagement creates balanced campaigns. This approach is particularly effective for product launches in Peru's diverse market.
Video content consistently outperforms static posts. TikTok, Instagram Reels, and YouTube are driving the highest engagement rates among Peruvian users across all demographics.
Peru's market varies significantly between urban centers like Lima and regional areas. Working with influencers from specific regions helps target distinct demographic segments effectively.
Peru has begun implementing regulations for influencer marketing, though the framework is still evolving. Brands and influencers should be aware of current requirements to ensure compliance.
As of the most recent updates, Peru's consumer protection agency INDECOPI (National Institute for the Defense of Competition and Intellectual Property Protection) has established guidelines requiring transparency in advertising and sponsored content.
Both brands and influencers can face penalties for misleading consumers through undisclosed partnerships or false claims about products and services.
Understanding where Peruvian audiences spend their time online is crucial for effective influencer selection and content strategy.
Instagram remains the dominant platform for influencer marketing in Peru, with 57% penetration among internet users. The visual nature of the platform aligns well with Peru's vibrant culture and lifestyle content.
TikTok has seen explosive growth in Peru, particularly among Gen Z and younger Millennials. The platform's short-form video content has revolutionized influencer marketing approaches in the country.
YouTube maintains strong relevance for in-depth content and tutorials. Peruvian influencers on this platform typically have the highest production values and most structured content approaches.
Platform | Best For | Engagement Rate |
---|---|---|
Older demographics, contests | 1.2% | |
Lifestyle, fashion, beauty | 3.8% | |
TikTok | Viral challenges, youth market | 9.7% |
YouTube | Tutorials, reviews, long-form | 2.1% |
News, events, opinions | 0.9% |
While Spanish is dominant, consider that different regions of Peru have varying dialects and slang. Urban influencers in Lima may use different expressions than those in Cusco or Arequipa.
Align campaigns with Peru's rich calendar of events: National Holidays (July 28-29), Inti Raymi (June), Mistura Food Festival, and regional celebrations provide excellent content opportunities.
Peruvian users are most active on social media between 7-10pm on weekdays and throughout the weekend. Sunday evening sees particularly high engagement rates.
Tracking performance is essential for optimizing influencer marketing investments in Peru. Here are the key metrics and measurement approaches used by successful brands:
Track total unique viewers and impression count. For the Peruvian market, reach expansion into previously untapped geographic areas is particularly valuable.
Monitor likes, comments, shares, and saves relative to reach. In Peru, comment quality is exceptional – assess sentiment and question content in addition to volume.
Measure website visits, page views, sign-ups or purchases. Use influencer-specific tracking links, promo codes, or UTM parameters to attribute performance.
Use unique discount codes per influencer (e.g., LIMA20, CUSCO20) to track direct sales impact. This approach works particularly well in Peru where consumers are highly responsive to promotions.
Create custom URLs for each influencer to analyze traffic sources, content performance, and conversion paths. Build comprehensive attribution models that acknowledge the longer consumer journey common in Peru.
Compare audience demographics before and after campaigns to measure growth in target segments. Peruvian audiences often show strong loyalty after discovery through trusted influencers.
The influencer landscape in Peru continues to evolve rapidly. Staying ahead of these emerging trends will be critical for brands seeking long-term success:
As internet penetration increases in areas outside Lima, influencers from regions like Arequipa, Cusco, and Trujillo are gaining prominence. These creators offer authentic connections to regional audiences and culture-specific content.
Direct purchasing through social platforms is growing rapidly in Peru. Influencers are increasingly functioning as virtual storefronts, with shopping features on Instagram and TikTok driving significant conversion rates.
Peru is seeing its first AI-generated and virtual influencers appear. While still in early stages, these digital personalities are attracting attention, particularly in fashion and technology sectors.
Livestreamed shopping events featuring influencers are gaining traction in Peru. These interactive experiences combine entertainment, product demonstration, and direct purchasing capabilities, driving impressive conversion rates.
Brands partnering with influencers for scheduled live shopping events are reporting 30-40% higher conversion rates compared to traditional social posts.
Peruvian audiences are increasingly demanding authentic representation in influencer marketing. Brands that collaborate with diverse creators representing Peru's multicultural heritage are seeing stronger resonance.
Campaigns featuring influencers from indigenous backgrounds, different regions, and various socioeconomic contexts are gaining particular traction among younger consumers.
Peru's influencer marketing landscape offers tremendous opportunities for brands willing to invest in understanding its unique characteristics. With high social media penetration, engaged audiences, and a diverse creator ecosystem, the market is primed for innovative campaigns that respect local culture while leveraging global best practices.
Success in the Peruvian influencer space hinges on building authentic relationships with both creators and audiences. Brands that approach this market with cultural sensitivity, creative flexibility, and a willingness to collaborate with a range of influencer tiers will achieve the strongest results.
As the regulatory environment continues to mature and new platforms emerge, staying informed about evolving trends, compliance requirements, and performance metrics will be essential for long-term success in Peru's dynamic digital landscape.
Ready to leverage the power of Peruvian influencers for your brand? StarNgage provides the comprehensive tools and expertise you need to identify, connect with, and measure the impact of the perfect influencer partners for your campaigns.
Our AI-powered platform gives you access to detailed analytics on thousands of Peruvian influencers across all major platforms, campaign management tools, and performance tracking capabilities that ensure you maximize your ROI in this dynamic market.