# | NAME | FOLLOWERS | ER | COUNTRY | TOPIC OF INFLUENCE | GET CONTACTS | CHECK FAKE FOLLOWERS |
---|---|---|---|---|---|---|---|
1 |
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Israel Adesanya
|
8.6M
|
1.12%
|
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2 |
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Shan
|
1.2M
|
0.15%
|
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3 |
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Eriska Rein
|
878.4K
|
0.02%
|
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4 |
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Rhiyen Sharp
|
733.6K
|
10.07%
|
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5 |
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Jessica Braga
|
206.2K
|
1.12%
|
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6 |
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Jessica Grace Smith
|
111.2K
|
0.27%
|
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7 |
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Samantha Mariam
|
110.3K
|
1.3%
|
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8 |
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Shannon 💕 #shaaanxo
|
89.1K
|
3.46%
|
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9 |
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Grace Palmer
|
83.6K
|
1.38%
|
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10 |
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New Zealand Alex Moulden
|
73.2K
|
0.15%
|
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11 |
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GEORGIANA SHEATHER 💫
|
68.8K
|
0.32%
|
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12 |
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Alyshia Jones-Mathie
|
62.1K
|
1.6%
|
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13 |
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Beck Lindesay
|
58.3K
|
0.3%
|
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14 |
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The Oneill Twins
|
49.4K
|
3.35%
|
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15 |
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Gayatri Singh
|
47.7K
|
0.22%
|
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16 |
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M & H
|
47.6K
|
1.57%
|
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17 |
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ANNALEE KEMSLEY
|
44.4K
|
2.74%
|
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18 |
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Layla Kaisi Collection
|
39.8K
|
0.44%
|
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19 |
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Libby
|
38.4K
|
0.9%
|
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20 |
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Molly Brown - Dancer
|
37.1K
|
1.2%
|
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21 |
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Rachel V. Feast
|
33.3K
|
0.5%
|
Get contacts | Check fake followers | ||
22 |
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ℕ𝚒𝚌𝚘 𝔹𝚊𝚋𝚘𝚝
|
27.7K
|
3%
|
Get contacts | Check fake followers | ||
23 |
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Tyler Chadderton
|
26.5K
|
1.4%
|
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24 |
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Jonny Hopkins
|
25.5K
|
1.3%
|
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25 |
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Amiee Marie Hair
|
23K
|
0.44%
|
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26 |
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Kendra
|
22.3K
|
0.58%
|
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27 |
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Krystal Boyd-Priest
|
22.2K
|
1.02%
|
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28 |
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Victoria Lomaloma - Tori
|
21.6K
|
0.72%
|
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29 |
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Moochstyle | Home & Lifestyle
|
20.6K
|
2.25%
|
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30 |
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T I T A N I U M 💯
|
18.7K
|
0.51%
|
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31 |
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SKYE REEARNA WEBLEY
|
16K
|
0.89%
|
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32 |
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LILAC DOLLS 💜
|
15.6K
|
0.64%
|
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33 |
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OAK AND BON
|
15.2K
|
2.1%
|
Get contacts | Check fake followers | ||
34 |
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Samuel Hilton
|
15.2K
|
14.09%
|
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35 |
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Christa Albert
|
14.4K
|
3.49%
|
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36 |
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Unique Model Management
|
14.3K
|
0.57%
|
Get contacts | Check fake followers | ||
37 |
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Nicole Ku
|
13.9K
|
0.91%
|
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38 |
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Arna Morton
|
13.9K
|
2.77%
|
Get contacts | Check fake followers | ||
39 |
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Riley Bourne 🇳🇿
|
12.5K
|
4.12%
|
Get contacts | Check fake followers | ||
40 |
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Ethical Fashion Hunter
|
11.6K
|
4.35%
|
Get contacts | Check fake followers | ||
41 |
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Kamilla Ataide
|
11.6K
|
1.44%
|
Get contacts | Check fake followers | ||
42 |
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MAX MOLLISON
|
11.4K
|
0.67%
|
Get contacts | Check fake followers | ||
43 |
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Hannah Jawad
|
11.4K
|
0.84%
|
Get contacts | Check fake followers | ||
44 |
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Sally Ridge
|
11K
|
1.67%
|
Get contacts | Check fake followers | ||
45 |
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ਅਕਾਸ਼ਦੀਪ ਸਿੰਘ ਧਾਲੀਵਾਲ🥀🇳🇿
|
10.6K
|
2.64%
|
Get contacts | Check fake followers | ||
46 |
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Angelika Beukman | Riyadh
|
10.5K
|
1.15%
|
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47 |
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PIMP
|
9.9K
|
4.81%
|
Get contacts | Check fake followers | ||
48 |
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F I O N A ( S M I T H ) H U G U E S
|
9.9K
|
2.53%
|
Get contacts | Check fake followers | ||
49 |
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Hayden Worsfold
|
9.6K
|
1.04%
|
Get contacts | Check fake followers | ||
50 |
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She Said Yes
|
9.5K
|
0.26%
|
Get contacts | Check fake followers | ||
51 |
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Nitish Tailor
|
9.1K
|
-
|
Get contacts | Check fake followers | ||
52 |
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Tamsin Gorman
|
8.9K
|
2.9%
|
Get contacts | Check fake followers | ||
53 |
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ash
|
8.5K
|
1.28%
|
Get contacts | Check fake followers | ||
54 |
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JAYDE VIVIAN | MODEL
|
8.1K
|
1.93%
|
Get contacts | Check fake followers | ||
55 |
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ZAKK D’LARTÉ
|
8K
|
4.14%
|
Get contacts | Check fake followers | ||
56 |
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Miniature & Rare Cattle
|
7.5K
|
6%
|
Get contacts | Check fake followers | ||
57 |
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StyleByLoren - Your Personal Stylist
|
7.3K
|
2.73%
|
Get contacts | Check fake followers | ||
58 |
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Candice
|
7.2K
|
0.8%
|
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59 |
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Antoinette England🌙
|
7.1K
|
1%
|
Get contacts | Check fake followers | ||
60 |
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Zoë N
|
7K
|
5.12%
|
Get contacts | Check fake followers | ||
61 |
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Rosie Grant
|
6.9K
|
2.8%
|
Get contacts | Check fake followers | ||
62 |
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Tanya Barlow
|
6.7K
|
3.69%
|
Get contacts | Check fake followers | ||
63 |
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Helen Maree 🦄
|
6.6K
|
2.1%
|
Get contacts | Check fake followers | ||
64 |
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NZ & Cook Islands Wedding Photography
|
6.1K
|
1.71%
|
Get contacts | Check fake followers | ||
65 |
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Patricia Dias | Sono Infantil
|
5.9K
|
0.5%
|
Get contacts | Check fake followers | ||
66 |
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Turanga Merito
|
5.9K
|
1.67%
|
Get contacts | Check fake followers | ||
67 |
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Claire Hahn
|
5.9K
|
1.07%
|
Get contacts | Check fake followers | ||
68 |
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Keith Picardo
|
5.7K
|
3.15%
|
Get contacts | Check fake followers | ||
69 |
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SHANNON MIDDLEMISS
|
5.6K
|
4.79%
|
Get contacts | Check fake followers | ||
70 |
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Camille R. Amolo
|
5.5K
|
2.8%
|
Get contacts | Check fake followers | ||
71 |
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(S)o(W)ho(AM)(i)
|
5.1K
|
4.9%
|
Get contacts | Check fake followers | ||
72 |
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Chekaila Johnson 🌹
|
5K
|
0.66%
|
Get contacts | Check fake followers | ||
73 |
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De Cuba
|
5K
|
1.17%
|
Get contacts | Check fake followers | ||
74 |
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Promise
|
4.8K
|
8.42%
|
Get contacts | Check fake followers | ||
75 |
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☻ M I N S ☻
|
4.8K
|
-
|
Get contacts | Check fake followers | ||
76 |
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Lucy Maria Mortlock 🌙💕
|
4.7K
|
2.93%
|
Get contacts | Check fake followers | ||
77 |
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Vaishali Grewal
|
4.4K
|
4.25%
|
Get contacts | Check fake followers | ||
78 |
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Charlotte Brown
|
4.3K
|
2.53%
|
Get contacts | Check fake followers | ||
79 |
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Tim Kiriwi
|
3.9K
|
12.16%
|
Get contacts | Check fake followers | ||
80 |
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Lydia Ward ➳ New Zealand
|
3.9K
|
8.91%
|
Get contacts | Check fake followers | ||
81 |
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Jane Yee
|
3.9K
|
5.39%
|
Get contacts | Check fake followers | ||
82 |
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Carly Flynn
|
3.6K
|
3.15%
|
Get contacts | Check fake followers | ||
83 |
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Cass - NZ Beauty Blogger
|
3.6K
|
1.81%
|
Get contacts | Check fake followers | ||
84 |
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Bruno Brongar
|
3.4K
|
3.52%
|
Get contacts | Check fake followers | ||
85 |
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Charlotte Te Puia
|
3.2K
|
9.77%
|
Get contacts | Check fake followers | ||
86 |
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Beauty Lust 💫
|
3.1K
|
1.4%
|
Get contacts | Check fake followers | ||
87 |
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Ash
|
3.1K
|
6.94%
|
Get contacts | Check fake followers | ||
88 |
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Martin Fuse
|
3.1K
|
4.13%
|
Get contacts | Check fake followers | ||
89 |
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ʜᴏʟʟʏ ʜᴏᴡᴇ ᴊᴇᴡᴇʟʟᴇʀʏ
|
3K
|
1.24%
|
Get contacts | Check fake followers | ||
90 |
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the factory markets
|
2.8K
|
2.88%
|
Get contacts | Check fake followers | ||
91 |
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JESSICA CRONJE
|
2.8K
|
2.43%
|
Get contacts | Check fake followers | ||
92 |
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Tamaasa artist
|
2.7K
|
0.96%
|
Get contacts | Check fake followers | ||
93 |
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L A U R A
|
2.6K
|
1.93%
|
Get contacts | Check fake followers | ||
94 |
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Liddles
|
2.6K
|
3.97%
|
Get contacts | Check fake followers | ||
95 |
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S E R E N A
|
2.6K
|
3.13%
|
Get contacts | Check fake followers | ||
96 |
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Beauty by Sophie
|
2.4K
|
0.84%
|
Get contacts | Check fake followers | ||
97 |
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Lani | NZ Beauty Blogger
|
2.4K
|
0.96%
|
Get contacts | Check fake followers | ||
98 |
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Darren Meredith
|
2.4K
|
2.99%
|
Get contacts | Check fake followers | ||
99 |
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James Mazey
|
2.2K
|
3.39%
|
Get contacts | Check fake followers | ||
100 |
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D E V
|
2.2K
|
-
|
Get contacts | Check fake followers |
New Zealand's influencer marketing landscape is evolving rapidly, creating unique opportunities for brands looking to connect with Kiwi audiences through authentic partnerships. With the country's high social media penetration and close-knit communities, influencer collaborations offer brands a powerful way to build trust and drive engagement in this distinctive market.
As the digital ecosystem in New Zealand continues to mature, brands are discovering that local influencers provide unparalleled access to targeted audiences through relatable, region-specific content. This comprehensive guide explores the New Zealand influencer marketing landscape, identifies the country's top content creators across various niches, and provides strategic insights for creating successful campaigns in this distinctive market.
Internet Penetration Rate
Active Social Media Users
Mobile Social Media Access
New Zealand's influencer ecosystem is characterized by its relatively small size but high engagement rates. With a population of just over 5 million people, the country's social media landscape is intimate, with local influencers often developing strong, personal connections with their followers. This creates unique opportunities for authentic engagement that larger markets might lack.
Instagram remains the dominant platform for influencer marketing in New Zealand, followed by TikTok, which has seen explosive growth, especially among younger demographics. YouTube maintains steady relevance for long-form content, while Facebook remains important for reaching older audiences.
Understanding pricing in New Zealand's influencer market is essential for campaign planning. Due to the smaller market size, rates may differ from global averages, but engagement quality is typically higher.
NZ$50 - NZ$250
Per post, with high engagement rates averaging 5-8%
NZ$200 - NZ$750
Per post, with solid engagement rates of 3-6%
NZ$750 - NZ$3,000
Per post, with engagement rates of 2-4%
NZ$3,000+
Per post, typically with 1-3% engagement rates
New Zealand brands are increasingly focusing on engagement quality over quantity. Given the market's size, successful campaigns often show a 15-25% higher conversion rate compared to global averages when working with well-matched local influencers.
The New Zealand influencer marketing landscape has several distinct characteristics that brands should consider when planning campaigns in this market:
Successful campaigns often respectfully incorporate Māori culture and values, particularly manaakitanga (hospitality), kaitiakitanga (guardianship), and whanaungatanga (relationship building). Brands working with Māori influencers should ensure cultural elements are represented authentically and respectfully.
While Auckland dominates as the main hub for influencer activity, brands shouldn't overlook regional influencers from Wellington, Christchurch, Queenstown, and other areas. These creators often have highly engaged local audiences and can be key for targeted regional campaigns.
New Zealand consumers value authenticity above all else. The close-knit nature of Kiwi society means that consumers can quickly detect inauthentic partnerships, making genuine alignment between influencers and brands essential for success.
New Zealand influencer marketing is regulated by the Advertising Standards Authority (ASA), which requires clear disclosure of commercial content. The Commerce Commission also monitors compliance with the Fair Trading Act, which prohibits misleading or deceptive conduct.
Tourism New Zealand's "Good Morning World" campaign featured content creator Kyle Mulinder (@barekiwi) alongside other Kiwi influencers to showcase authentic New Zealand experiences. The campaign achieved:
The iconic NZ vodka brand utilized a network of lifestyle and hospitality micro-influencers to promote their sustainable cocktail program:
TikTok has experienced explosive growth in New Zealand, with 1.6 million users as of 2023. Brands are increasingly shifting budgets toward TikTok creators, especially for reaching Gen Z audiences.
The integration of shopping features within social platforms is transforming how Kiwi consumers discover and purchase products, with influencers serving as trusted product curators.
Rather than one-off posts, brands are creating community-building campaigns where influencers engage their followers over time through challenges, discussions, and UGC integration.
New Zealand's influencer marketing landscape offers unique opportunities for brands willing to invest in authentic, locally relevant partnerships. The market's relatively small size belies its sophistication, with engaged audiences who value genuine connections and meaningful content over mass-market approaches.
Success in this market requires understanding its distinctive characteristics: the importance of Māori cultural integration, the emphasis on sustainability and outdoor lifestyle, and the need for transparent, authentic partnerships. By focusing on these elements, brands can create campaigns that resonate deeply with Kiwi audiences and drive meaningful engagement.
As the industry continues to evolve with the rise of short-form video, social commerce, and community-focused campaigns, brands that can adapt while maintaining authenticity will find New Zealand's influencer marketing landscape to be uniquely rewarding. Whether you're a local brand or an international company looking to enter the New Zealand market, partnering with the right influencers can provide the cultural bridge and authentic voice needed to connect with this discerning audience.
Ready to launch your influencer campaign in New Zealand? StarNgage provides the all-in-one platform you need to discover the perfect Kiwi influencers, manage your collaborations, and measure real business impact. Our AI-powered tools help you identify the most authentic partners for your brand while our analytics suite ensures you can track ROI with precision.
Don't navigate New Zealand's unique influencer landscape alone. Join the forward-thinking brands using StarNgage to create powerful, authentic connections with Kiwi audiences. Sign up today to access our comprehensive database of vetted New Zealand influencers across all niches and start creating campaigns that truly resonate.