# | NAME | FOLLOWERS | ER | COUNTRY | TOPIC OF INFLUENCE | GET CONTACTS | CHECK FAKE FOLLOWERS |
---|---|---|---|---|---|---|---|
1 |
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Silvia Iacucci®💎
|
323.3K
|
1%
|
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2 |
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Lee Mazin 💪🏽〽️🇧🇧
|
199.5K
|
3.41%
|
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3 |
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👸🏾Khaleesi Babbzy 👑 Billion Dollar Babbzy 💰
|
135.2K
|
0.45%
|
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4 |
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Dr. Gregory Crichlow
|
87K
|
0.22%
|
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5 |
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Elsman De 450 Boss®
|
79.4K
|
1.82%
|
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6 |
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Hypasounds
|
72.2K
|
1.12%
|
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7 |
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Christian Gibbs
|
60.8K
|
8.31%
|
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8 |
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Mole De Chief
|
49.3K
|
3.4%
|
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9 |
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King Bubba FM
|
43.5K
|
0.88%
|
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10 |
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Day 🇧🇧
|
35.1K
|
0.48%
|
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11 |
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R-TIZT (CREATIVE ARTIST)🇧🇧🇬🇧🇮🇪
|
30.5K
|
0.8%
|
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12 |
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@BarrieHype
|
28.5K
|
1.79%
|
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13 |
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Bazodee▪️Crop Over▪️Barbados
|
26.4K
|
2.15%
|
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14 |
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🇯🇴🇵🇷👽 🇧🇧🇵🇦
|
25.8K
|
-
|
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15 |
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PolyDan Of All Danz #UBMG
|
23.1K
|
0.22%
|
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16 |
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#IΔMBΔLLIN ❌❌❌ 🏀 Jean-Paul Erovice Bernabela
|
20K
|
1.77%
|
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17 |
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SaRaii Captca💋
|
18.3K
|
1.66%
|
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18 |
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Xeryus
|
16.9K
|
0.95%
|
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19 |
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BILLZTADON TADAHH
|
15.4K
|
11.76%
|
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20 |
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KC🍎@lustingforlashes
|
14.9K
|
5.6%
|
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21 |
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👑Kevin Greenidge🇧🇧 (kay-gee)
|
14.6K
|
0.78%
|
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22 |
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Hutchy
|
13.5K
|
5.13%
|
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23 |
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BARBIE TM, LLC 💋
|
12.8K
|
0.44%
|
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24 |
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ShaesHairStudio
|
12.5K
|
2.78%
|
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25 |
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DJ Blank
|
12K
|
1.25%
|
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26 |
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®️VØCALBEÅSŢ🎙🎵🇧🇧🥇 (SINGULAR👤☝🏿)
|
11.8K
|
-
|
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27 |
11K
|
4.31%
|
Get contacts | Check fake followers | |||
28 |
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Shanta Prince
|
10.9K
|
1.82%
|
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29 |
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Level Vibes 🇧🇧
|
10K
|
4.26%
|
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30 |
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Maloneyy
|
9.6K
|
1.33%
|
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31 |
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Tiffany
|
9.5K
|
0.15%
|
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32 |
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Daresque
|
9.2K
|
3.06%
|
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33 |
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Imagin Inc. Photography
|
8.8K
|
4.44%
|
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34 |
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Vintaj Life Clothing
|
8.7K
|
1.57%
|
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35 |
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Mimi in Wonderland
|
7.4K
|
1.65%
|
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36 |
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Corey Omar 🇧🇧
|
7.1K
|
2.91%
|
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37 |
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Vita Chambers
|
6K
|
1.8%
|
Get contacts | Check fake followers | ||
38 |
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DukesNightLounge
|
5.8K
|
0.7%
|
Get contacts | Check fake followers | ||
39 |
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Barbados Makeup Artist Kamilah
|
5.6K
|
4.58%
|
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40 |
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CHRYSALIS LASH STUDIO
|
5.5K
|
0.69%
|
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41 |
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👑G A V I N R O B I N S O N👑
|
5K
|
2.48%
|
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42 |
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The Jessica Journey
|
4.4K
|
4.43%
|
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43 |
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Barry DjPrime420 Defreitas.
|
4.3K
|
1.03%
|
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44 |
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Omega Model Management
|
4.3K
|
2.91%
|
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45 |
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🇧🇧DJ SUSPECTSOUNDS 🇧🇧
|
3.9K
|
1.47%
|
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46 |
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Deck'd Out Apparel
|
3.8K
|
1.92%
|
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47 |
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Shaqmed BILAL🇧🇧👳🏾♂️
|
3.3K
|
10.39%
|
Get contacts | Check fake followers | ||
48 |
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🦋 𝗠𝗮𝗿𝗶𝗽𝗼𝘀𝗮 🦋
|
3K
|
0.1%
|
Get contacts | Check fake followers | ||
49 |
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🎶Hitech🎶
|
2.3K
|
-
|
Get contacts | Check fake followers | ||
50 |
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Emilomo Akpevwiehor
|
2.3K
|
10.1%
|
Get contacts | Check fake followers | ||
51 |
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Drewsila Grant
|
2.1K
|
6.3%
|
Get contacts | Check fake followers | ||
52 |
1.7K
|
4.84%
|
Get contacts | Check fake followers | |||
53 |
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Jae.🌻
|
1.6K
|
3.12%
|
Get contacts | Check fake followers | ||
54 |
1.5K
|
2.92%
|
Get contacts | Check fake followers | |||
55 |
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Alex Jackson
|
1.5K
|
11.79%
|
Get contacts | Check fake followers | ||
56 |
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Just Call Me Cherry! 🍒♈
|
1.3K
|
8.3%
|
Get contacts | Check fake followers |
Influencer marketing has emerged as a powerful strategy for brands to connect with their target audiences in authentic, engaging ways. In the vibrant Caribbean nation of Barbados, with its stunning beaches, rich culture, and growing digital landscape, influencer marketing presents unique opportunities and challenges for brands looking to make an impact in this island paradise. This comprehensive guide explores the Barbados influencer ecosystem, providing brands and marketers with the insights needed to launch successful campaigns in this distinctive market.
From understanding the local digital landscape to identifying the most influential content creators across different niches, this article will equip you with actionable strategies for harnessing the power of Barbadian influencers. We'll explore everything from influencer selection and pricing considerations to regulatory compliance and cultural nuances that can make or break your campaigns in this tropical destination.
Internet Penetration
Mobile Connectivity Rate
Social Media Users
Barbados boasts one of the Caribbean's most robust digital infrastructures. With a population of approximately 287,000, the island nation's high internet penetration rate creates fertile ground for digital marketing initiatives. Barbadians (also known as Bajans) are incredibly connected, with mobile subscription rates exceeding the population – indicating multiple device ownership is common.
Social media usage in Barbados reflects global trends but with local nuances. Instagram, Facebook, and increasingly TikTok dominate the social landscape, with YouTube maintaining strong viewership for longer-form content. Twitter (now X) has a smaller but influential presence, particularly among professionals and opinion leaders.
The influencer landscape in Barbados is characterized by its tight-knit community nature. Unlike larger markets with millions of content creators, Barbados has a smaller but highly influential creator ecosystem where reach and impact are measured differently. With the island's small population, an influencer with 10,000 followers might represent significant reach in the local context – potentially reaching over 3% of the country's total population.
Followers: 1,000-5,000
$50-$200
Highly engaged local community, often focused on specific neighborhoods or special interest groups.
Followers: 5,000-20,000
$200-$500
Well-known within their niche communities across the island, often with some regional recognition.
Followers: 20,000-100,000
$500-$3,000
Nationally recognized personalities with significant reach across the island and Caribbean diaspora.
Followers: 100,000+
$3,000+
Major celebrities with international recognition, including musicians, athletes, and entertainment figures.
Before approaching Barbadian influencers, define what success looks like for your campaign. Are you looking to increase brand awareness, drive traffic to a local establishment, promote tourism activities, or generate direct sales? The compact nature of the Barbados market means campaigns can achieve rapid saturation if properly executed, but this also requires precision in targeting.
Influencer compensation in Barbados varies widely based on several factors, including platform, content format, and the influencer's specific reach and engagement metrics. The market generally commands lower absolute prices than larger markets like the U.S. or U.K., but prices relative to reach can be higher due to the concentrated audience and high engagement rates.
Platform | Content Type | Nano (1K-5K) | Micro (5K-20K) | Mid-Tier (20K-100K) | Macro (100K+) |
---|---|---|---|---|---|
Story (24hr) | $25-75 | $75-200 | $200-500 | $500-2,000+ | |
Feed Post | $50-150 | $150-350 | $350-1,000 | $1,000-5,000+ | |
TikTok | Video | $50-125 | $125-300 | $300-800 | $800-3,500+ |
YouTube | Dedicated Video | $100-250 | $250-750 | $750-2,500 | $2,500-10,000+ |
Post | $40-100 | $100-250 | $250-700 | $700-3,000+ |
Influencer marketing in Barbados operates under both local and international regulatory frameworks. While the local regulatory environment is still evolving, brands and influencers should adhere to disclosure best practices to maintain trust and comply with regulations.
Success in Barbadian influencer marketing requires understanding the unique cultural context and consumer behaviors that shape the island's digital landscape. Barbados has a distinct cultural identity that blends traditional Caribbean values with global influences, creating a unique environment for brand messaging.
Effective measurement strategies for Barbadian influencer campaigns must take into account the market's unique characteristics. While standard metrics like engagement rates and reach remain important, contextualizing these metrics within the local market is essential for accurate performance assessment.
In Barbados' close-knit digital community, the quality of engagement often matters more than quantity. Monitor comment sentiment and conversation depth rather than just total counts.
Track how content spreads through Barbados' interconnected social networks, including shares across platforms and reposting by other local influencers or businesses.
For local businesses, measure real-world impact through store visits, reservation increases, or sales lift that correlates with campaign timing.
TikTok and Instagram Reels are experiencing rapid growth in Barbados, with local creators embracing these platforms to showcase island life, culture, and trends in bite-sized formats.
With Barbados' Welcome Stamp visa program attracting remote workers, collaborations between local influencers and international digital nomads are creating unique content perspectives.
Environmentally conscious content is gaining traction, with Barbadian influencers highlighting ocean conservation, sustainable tourism, and eco-friendly local businesses.
Influencers are increasingly involving their audiences in content creation, featuring local businesses nominated by followers and creating participatory campaigns.
Real-time shopping experiences during livestreams are emerging in the Barbados market, particularly for local craft, fashion, and beauty products.
Audio content is growing with several Barbadian podcasters developing influential platforms that offer deeper, more nuanced brand integration opportunities.
Objective: Increase visitation to the Mount Gay Visitor Centre and build brand awareness among tourists.
Strategy: Collaborated with a mix of local culinary influencers and international travel content creators to showcase the rum tour experience and cocktail-making sessions.
Results:
Key Takeaway: Combining local and international influencers created both immediate tourism impact and long-term content visibility.
Objective: Drive foot traffic to the luxury shopping center during traditionally slower summer months.
Strategy: Created an influencer shopping series featuring micro-influencers from different niches showcasing various stores and restaurants within the center.
Results:
Key Takeaway: Micro-influencers with highly engaged local followings drove significant real-world behavior change despite smaller follower counts.
Influencer marketing in Barbados offers unique opportunities for brands willing to understand and embrace the island's distinctive digital landscape. The nation's compact size, high connectivity, and culturally rich environment create ideal conditions for impactful influencer collaborations that can rapidly reach significant portions of the target market.
Success in this market requires understanding that the traditional metrics and approaches used in larger markets may need adaptation. In Barbados, engagement quality often outweighs quantity, authentic connections matter deeply, and cultural relevance is non-negotiable. Brands that approach the Barbadian influencer ecosystem with respect for these dynamics and a willingness to build genuine relationships will find a responsive and increasingly sophisticated digital audience.
As the Barbados influencer landscape continues to evolve, embracing emerging trends like short-form video, sustainability messaging, and community-driven content will position brands at the forefront of this dynamic market. Whether targeting local consumers or showcasing Barbados to the world, thoughtful influencer partnerships can amplify your brand's voice in this vibrant Caribbean nation.
Ready to harness the power of Barbados' most influential voices for your brand? StarNgage provides the technology, insights, and connections you need to create impactful influencer campaigns that resonate with Caribbean audiences. From identifying the perfect content creators to managing campaigns and measuring results, our AI-powered platform makes influencer marketing seamless and effective.
Join the leading brands already leveraging StarNgage's comprehensive influencer marketing suite to create authentic connections with consumers across Barbados and beyond. Sign up today or contact us to discover how we can elevate your brand through the power of influencer marketing.