Top Hair & Beauty Influencers in 2022

Discovery

Discover Top Ranked Influencers by Type and Category of Influence. We've profiled top influencers by number of followers and category so you can see how they're ranked. You can filter the ranking by selecting the country and category you're looking for. The ranking data will be updated every month.

Top Influencers

Top Influencers Ranking Find out the most influential accounts with details on their number of followers. We’re currently tracking a total of 107,772 influencers with between 1,000 and 10m followers.
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# Influencer Category Followers Engagement Rate Avg Post Likes Rate
1
United States
hair-beauty
130.6M
1.2%
1.6M
2
hair-beauty
52.8M
0.1%
63.1K
3
United States
hair-beauty
50.5M
0.09%
45.7K
4
India
hair-beauty
45.9M
1.3%
600K
5
hair-beauty
40.3M
0.2%
106.6K
6
Brazil
hair-beauty
34.2M
0.4%
142.8K
7
United States
hair-beauty
32.2M
0.5%
182.1K
8
Turkey
hair-beauty
28.3M
7%
2M
9
hair-beauty
24.3M
3.8%
931.4K
10
hair-beauty
23.9M
2.8%
678.7K
11
United States
hair-beauty
22.2M
5%
1.1M
12
hair-beauty
21.3M
0.4%
95K
13
Indonesia
hair-beauty
20.8M
0.1%
41.1K
14
hair-beauty
20.2M
0.5%
110.4K
15
United Arab Emirates
hair-beauty
19.8M
0.2%
53.2K
16
Brazil
hair-beauty
19M
1.6%
312.2K
17
Malaysia
hair-beauty
18.7M
2.1%
395K
18
United States
hair-beauty
17.6M
0.5%
98.1K
19
hair-beauty
17.6M
3.1%
546.1K
20
Colombia
hair-beauty
17.3M
0.6%
112.7K
21
Philippines
hair-beauty
17.1M
1.7%
287.5K
22
United States
hair-beauty
15.8M
2.1%
339.6K
23
Indonesia
hair-beauty
15.2M
1.8%
274.7K
24
hair-beauty
14.9M
0.5%
86.3K
25
hair-beauty
14.7M
1.3%
194K
26
Brazil
hair-beauty
13.9M
2%
266.5K
27
hair-beauty
13.9M
0.5%
69.7K
28
United States
hair-beauty
13.7M
0.6%
91.5K
29
Brazil
hair-beauty
13.4M
1.2%
167.4K
30
hair-beauty
13.4M
0.5%
77K
31
Iraq
hair-beauty
13M
1.7%
217.5K
32
United States
hair-beauty
12.7M
2.2%
228.8K
33
hair-beauty
12.2M
0.2%
27.4K
34
Saudi Arabia
hair-beauty
12.1M
0.2%
34K
35
Indonesia
hair-beauty
12M
0.2%
32K
36
Brazil
hair-beauty
11.8M
2.3%
274.1K
37
hair-beauty
11.5M
5.7%
649.1K
38
United States
hair-beauty
11.3M
0.19%
21.5K
39
hair-beauty
11.1M
0.3%
43.1K
40
Indonesia
hair-beauty
10.7M
3%
326.5K
41
Russia
hair-beauty
10.4M
7.3%
752.6K
42
hair-beauty
10.4M
0.8%
83.8K
43
United States
hair-beauty
10.2M
0.1%
18.9K
44
United States
hair-beauty
10M
0.01%
518
45
Tanzania
hair-beauty
9.8M
0.1%
10.5K
46
hair-beauty
9.7M
2.6%
250.7K
47
hair-beauty
9.7M
1.7%
161.1K
48
United States
hair-beauty
9.4M
3.2%
295.9K
49
hair-beauty
9.3M
1.8%
167.4K
50
hair-beauty
9.3M
0.8%
80.6K
51
United States
hair-beauty
9M
4.1%
368.4K
52
hair-beauty
8.9M
5.1%
455K
53
hair-beauty
8.9M
1.3%
119.2K
54
Brazil
hair-beauty
8.8M
0.4%
39.7K
55
hair-beauty
8.8M
0.04%
3.5K
56
United States
hair-beauty
8.7M
1.5%
123.5K
57
Brazil
hair-beauty
8.7M
0.4%
34.6K
58
hair-beauty
8.7M
0.2%
18.5K
59
Brazil
hair-beauty
8.7M
0.1%
8.6K
60
Brazil
hair-beauty
8.4M
1.8%
155.7K
61
Indonesia
hair-beauty
8.3M
0.6%
55.4K
62
hair-beauty
8.3M
4.8%
392.3K
63
Brazil
hair-beauty
8.2M
5.7%
464.8K
64
Brazil
hair-beauty
7.9M
0.4%
32.4K
65
Brazil
hair-beauty
7.8M
7.2%
555.8K
66
Brazil
hair-beauty
7.8M
0.1%
15.2K
67
hair-beauty
7.8M
2.7%
214.1K
68
United States
hair-beauty
7.5M
0.5%
43.8K
69
United States
hair-beauty
7.5M
0.3%
29.4K
70
hair-beauty
7.5M
1.5%
118.8K
71
United Kingdom
hair-beauty
7.4M
0.3%
25.4K
72
United States
hair-beauty
7.4M
0.1%
14.3K
73
Morocco
hair-beauty
7.4M
5.2%
384K
74
United States
hair-beauty
7.3M
1%
79.9K
75
Nigeria
hair-beauty
7.1M
0.2%
14.9K
76
South Korea
hair-beauty
7.1M
5.2%
369.7K
77
Guam
hair-beauty
7M
0.5%
35.2K
78
hair-beauty
6.9M
2.3%
165.2K
79
United States
hair-beauty
6.9M
0.6%
43.6K
80
hair-beauty
6.6M
0.8%
56.7K
81
hair-beauty
6.5M
-
3.5K
82
United States
hair-beauty
6.5M
9.2%
545.4K
83
hair-beauty
6.4M
2%
130.8K
84
hair-beauty
6.3M
-
6K
85
United States
hair-beauty
6.3M
0.3%
19.9K
86
hair-beauty
6.2M
0.7%
43.6K
87
Malaysia
hair-beauty
6.2M
-
4.2K
88
Saudi Arabia
hair-beauty
6.1M
0.4%
25.8K
89
Mexico
hair-beauty
6.1M
0.5%
30.8K
90
United States
hair-beauty
6M
7.3%
440.9K
91
Brazil
hair-beauty
6M
1.7%
103.8K
92
United States
hair-beauty
5.9M
0.7%
41.4K
93
hair-beauty
5.9M
3.2%
189.1K
94
United States
hair-beauty
5.9M
0.5%
33.2K
95
United States
hair-beauty
5.9M
3.3%
195.1K
96
Brazil
hair-beauty
5.8M
2.3%
133.5K
97
Saudi Arabia
hair-beauty
5.7M
0.9%
50.1K
98
Morocco
hair-beauty
5.7M
4.3%
247.7K
99
Japan
hair-beauty
5.7M
0.9%
52.7K
100
Indonesia
hair-beauty
5.5M
1.7%
96.6K