White Christmas Playland at I12 Katong
I12 Katong celebrated White Christmas Wonderland from 1 – 24 December 2017, with their Epic Christmas ball pit – designed for all ages. Filled with 250,000 plastic balls, it beats the record for the largest ball pool in the Singapore Book of Records.
The mall was also running a redemption activity where shoppers who spend a minimum of $100* get to write down their wishes on “Santa’s Letter” – a postcard which can be collected from the Concierge Counter. 3 lucky senders will have their requests granted – whether it’s a new watch or wallet, and up to $1,000 worth!
To promote the event, I12 Katong partnered with StarNgage to help increase the publicity of the bazaar using micro-influencers.
Primary Objective -To generate awareness of the Epic Christmas Ball pit and the “Santa’s Letter” redemption activity
Secondary Objective –To drive foot traffic down to I12 Katong
We have engaged over 15+ lifestyle/parenting micro-influencers. Each influencer is to upload two IG posts. For both posts, influencers have to geo-tag the location of the mall and include the following hashtags as well: #I12katong #I12havefun #I12Christmas #I12EpicBallPit #WhiteChristmasPlayland #i12katongxStarNgage.
- Exposure to over 282,000+ followers of influencers
- 38 campaigns related posts
- Likes received: 18,000+ Likes
- Comments received: 430+ Comments