Tony Roma’s Campaign Review
The Story
Tony Roma’s Singapore is launching a new menu, and they are inviting 10 influencers to come for a food tasting at their Suntec City outlet.
Here’s a preview of some of the new items:
SHRIMP TANGO
COCA-COLA® BABY BACK RIBS
FIRE-ROASTED RIBEYE* & QUARTER CHICKEN COMBO
HARVEST FRUIT & CHICKEN SALAD
STRAWBERRY & PEACH COBBLER
The menu includes a variety from marinated trout, topped with red radish and pomegranate, quail egg, caviar, to beef “tagliata” served with sautéed artichokes.
The Goal
Primary Objective – build and drive brand awareness by partnering with aspirational food lovers in order to reach the target audiences
Secondary Objective(s) – leverage micro-influencers’ creativity and audience base to elicit engagement, ultimately increase footfall to the restaurant
The Solution
- Partnered with several top instagrammers to ensure top of mind awareness of the new menu from the restaurant
- Organic, timely, and relevant integration within influencer’s storyline on the new menu
The Results
- Engaged 10 Influencers who have rolled out 27 posts within 3 days with high levels of audience engagement including 260+ comments and 6000+ likes on Instagram
- Invaluable consumer feedback from distinct, target consumer audiences
- Elevated brand awareness and messaging
- Combined social reach of 40,000+ on Instagram
