#TheRSNChallenge - Take on a social media fitness challenge!
Republic of Singapore Navy collaborated with StarNgage through its agency to raise awareness and increase engagement for #TheRSNChallenge.
#TheRSNChallenge campaign aimed to bring to light the true strength and grit of RSN personnel and amplify the dedication that goes into their daily trainings, which continue in spite of time or space constraints. This is done by the spread of a special RSN social media challenge, similar to the various Challenges such as Mannequin Challenge or The Running Man Challenge.
The main messaging behind the challenge is to communicate that every RSN personnel takes fitness seriously and will “drop it down” any time of the day to maintain their fitness levels.
Primary Objective – To generate awareness and participation in the #TheRSNChallenge campaign
We have engaged influencers to take on the fitness challenge – perform the following set of exercises (done the same order) within 60secs: Squats (15 reps), Crunches (15 reps), Push ups (15 reps)
The influencers have to perform the fitness challenge at their ‘day job’s’ workplace in their ‘normal’ attires or as a part of their daily routine
The videos are uploaded to Instagram with the hashtags #TheRSNChallenge
The captions have to address the significance of working out anywhere and anytime in order to show that they have the same dedication and strength as RSN personnel
At the end of the captions, the influencers also needed to tag 3 friends to take up the challenge
- Exposure to over 172,000+ followers of influencers
- 21 campaigns related posts
- Likes received: 8,200+ Likes
- Comments received: 270+ Comments