Takashimaya Mid-Autumn Campaign

The Story

To promote its Mid-Autumn Fair from 31 August to 4 October, Takashimaya Department Store partnered with StarNgage to help increase the publicity of the bazaar using micro-influencers.

The Mid-Autumn fair featured over 50 participating local and international mooncake brands from hotels, restaurants, bakeries and cafes all under one roof. It served as a one stop shop for anyone who is thinking of buying mooncakes with a stellar cast of traditional and snowskin mooncakes.

Numbers of Influencers
Total Likes
Total Comments
Total Followers

The Goal

Primary Objective – To generate awareness of the Takashimaya Mid-Autumn Fair

Secondary Objective – To drive foot traffic down to Takashimaya during the fair

The Solution

We have engaged over 45+ lifestyle/food micro-influencers who are of the target age groups.

Influencers are required to

  • create 1 x Instagram Repost Video. The influencers have to repost the official event video provided by Takashimaya Department Store.
  • create 1 x Original Instagram post featuring the fair itself. The influencers could choose attend the fair on any day, between 31 August to 10 September. It can be a photo post, multiple images slideshow or a IG video.
  • For both posts, influencers have to geo-tag the location of the mall and include the following hashtags as well: #takashimayasg, #mooncake #midautumn, #TakashimayaXStarNgage

The Results

  • Exposure to over 588,000+ followers of influencers
  • 98 campaigns related posts
  • Likes received: 29,400+ Likes
  • Comments received: 1,100+ Comments

I'm Brand

Quamcommy dionsenim dolortis ud dolorperiure prat vullam. Veliquiscil quam lortin facinim dolutatueros con lutem,.

Create Campaign Now

I'm Creator

Conulputat lorer etue ros. It elis etuerosto, eummolortion quam facinim dunt dio, tumsandionse.

Join Now