Takashimaya Christmas Gift Bazaar

The Story

Shop for your Christmas presents at Takashimaya’s Christmas Gift Bazaar!

To promote its annual Gift Bazaar, Takashimaya Department Store partnered with StarNgage to run an influencer marketing campaign. The campaign aimed to increase the publicity of the bazaar using micro-influencers. If selected, the influencers have to attend the bazaar on any day, from 1 December to 12 December 2017.

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The Goal

Primary Objective – To generate awareness of the Takashimaya’s Christmas Gift Bazaar and drive foot traffic to the Bazaar.

The Solution

For the event coverage post, influencers were encouraged to cover all three areas of the bazaar: Concept Shop, Gift Bazaar and Talking Hall at Basement 1. These 3 areas will feature Christmas gifts and décor items, such as Miffy lights, wall art décor / canvas prints, Plantui interior plants, Christmas gift sets. A floor map with detailed instructions were given to the influencers.

The Results

  • Exposure to over 312,000+ followers on Instagram
  • 52 campaigns related Instagram posts
  • Likes received: 26,000+ Likes
  • Comments received: 220+ Comments

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