SAFRA NS50 Salute Campaign
To commemorate 50 years of National Service (NS50), SAFRA has launched the #NS50Salute campaign to urge Singaporeans to show their appreciation to all NSmen with a simple gesture — a salute. To generate awareness and participation in this campaign among the youth in Singapore, SAFRA collaborated with StarNgage to engage young local influencers to promote the campaign by participating themselves.
Objective – To generate awareness and participation in the #NS50Salute campaign.
Influencers simply have to craft an Instagram post of themselves doing the #NS50Salute and encourage their followers to participate by hashtag-ing their salute post to #NS50Salute as well.
- Exposure to over 230,000 followers of influencers
- Over 32 campaigns related posts
- Likes received: 13,000+ Likes
- Comments received: 200+ Comments