SAFRA NS50 Salute Campaign
The Story
To commemorate 50 years of National Service (NS50), SAFRA has launched the #NS50Salute campaign to urge Singaporeans to show their appreciation to all NSmen with a simple gesture — a salute. To generate awareness and participation in this campaign among the youth in Singapore, SAFRA collaborated with StarNgage to engage young local influencers to promote the campaign by participating themselves.
13K
Total Likes
200
Total Comments
230K
Total Followers
The Goal
Objective – To generate awareness and participation in the #NS50Salute campaign.
The Solution
Influencers simply have to craft an Instagram post of themselves doing the #NS50Salute and encourage their followers to participate by hashtag-ing their salute post to #NS50Salute as well.
The Results
- Exposure to over 230,000 followers of influencers
- Over 32 campaigns related posts
- Likes received: 13,000+ Likes
- Comments received: 200+ Comments
