Paragon Singapore #paragonmannequinchallenge

The Story

An upmarket and premier retail mall with medical suites and office property, Paragon is smacked in the heart of Orchard Road. This shopping district makes Paragon an ideal shopping mall for tourists and locals. Hosting a variety of high-end brands like Loewe, Marc Jacobs and Mulberry, Paragon is the go-to destination for shoppers with a distinct taste. Apart from their selection of upscale retailers, Paragon’s ground level spans a vast atrium is that is perfect for promoting large-scale events and executing creative concepts on a big level.



Numbers of Influencers
Total Likes
Total Comments
Total Followers
Total Reach

The Goal

Primary Objective – To generate awareness of Paragon and engage their shoppers through a Christmas Surprise.

Secondary Objective(s) – To establish talking points for Paragon on Facebook and Instagram.

The Solution

200 people from all walks of life came together to participate in the largest Mannequin Challenge in a shopping mall in Singapore. Paragon Singapore worked with StarNgage to invite 16 Influencers to join a Christmas-themed Mannequin Challenge.

The Results

  • Exposure to over 100,000 followers of influencers on Instagram
  • Over 24 Instagram Posts
  • Over 6,000 likes on Instagram
  • Over 120 comments on Instagram
  • Over 800,000 reach on Facebook
  • Over 3,000 likes on Facebook
  • Over 1,600 shares on Facebook
  • Over 160 comments on Facebook
  • Over 200,000 Video Views on Facebook

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