Marina Square Health and Wellness Campaign

The Story

Marina Square houses over 200 shops and offers a wide range of amenities to its shoppers. With the festive season coming up in Dec 2016, Marina Square want to raise awareness of its hair and beauty tenants (e.g. Salons and Spas) and help drive in-store traffic via an O2O scratch & win campaign, where participants can win discount vouchers and redeem them in-store.

Numbers of Influencers
Total Likes
Total Comments
Total Followers

The Goal

Primary Objective – To generate awareness of Hair & Beauty tenants in Marina Square.

Secondary Objective(s) – To drive in-store traffic by promoting O2O Online-To-Offline (O2O) Scratch & Win Campaign

The Solution

  • We have engaged 14 influencers to feature the tenants
  • Influencers were given the freedom to feature their assigned tenants
  • Influencers directed followers to participate in O2O campaign

The Results

  • Exposure to over 273,000 followers of influencers
  • Over 29 Campaign Posts
  • Over 22,390 likes on Instagram
  • Over 400 comments on Instagram
  • Over 344 clicks to O2O redemption campaign

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