MAM Malaysia

The Story

MAM is committed to the wellbeing, health and safety of babies, founded in 1976. As a worldwide leading manufacturer of premium baby products, this brand has invested a great deal of care and attention in all its products to combine function, design and high product-safety standards together.

13
Numbers of Influencers
5.2K
Total Likes
1.7K
Total Comments
480.2K
Total Followers
193.7K
Total Reach

The Goal

MAM wants to increase its brand awareness and online presence in Malaysia with the power of influencers.

The Solution

MAM Malaysia partnered with StarNgage to run a long-term influencer marketing campaign on Instagram which was divided into 3 phases. We have engaged a total of 2 Macro influencers and 10 micro influencers throughout the whole campaign of 4 months. 

 

In the first phase, influencers (1 Macro + 3 Micro) are required to

  • Create a surprise unboxing Instagram video post to highlight selling points of MAM products and encourage audiences to share their stories during their preggy journey. 
  • Run a giveaway contest with 1 Instagram post and 1 story

 

In the second phase, influencers (1 Macro + 3 Micro) are required to

  • Promote the MAM Easy Start Anti-colic Starter Set in an Instagram video post
  • Giveaway contest with 1 Instagram post and 1 story 

 

In the third phase,4 micro influencers are required to

  • 1 product post to promote newly launched drinking cup range 
  • Giveaway contest with 1 Instagram post and 1 story

The Results

Running from April to July 2021, the campaign has achieved: 

  • Total followers 480,200
  • Total reach 193,714
  • Total like (IG + IGS) 12,419
  • Total Comments (IG + IGS) 1,748

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