MAM Malaysia
The Story
MAM is committed to the wellbeing, health and safety of babies, founded in 1976. As a worldwide leading manufacturer of premium baby products, this brand has invested a great deal of care and attention in all its products to combine function, design and high product-safety standards together.
The Goal
MAM wants to increase its brand awareness and online presence in Malaysia with the power of influencers.
The Solution
MAM Malaysia partnered with StarNgage to run a long-term influencer marketing campaign on Instagram which was divided into 3 phases. We have engaged a total of 2 Macro influencers and 10 micro influencers throughout the whole campaign of 4 months.
In the first phase, influencers (1 Macro + 3 Micro) are required to
- Create a surprise unboxing Instagram video post to highlight selling points of MAM products and encourage audiences to share their stories during their preggy journey.
- Run a giveaway contest with 1 Instagram post and 1 story
In the second phase, influencers (1 Macro + 3 Micro) are required to
- Promote the MAM Easy Start Anti-colic Starter Set in an Instagram video post
- Giveaway contest with 1 Instagram post and 1 story
In the third phase,4 micro influencers are required to
- 1 product post to promote newly launched drinking cup range
- Giveaway contest with 1 Instagram post and 1 story
The Results
Running from April to July 2021, the campaign has achieved:
- Total followers 480,200
- Total reach 193,714
- Total like (IG + IGS) 12,419
- Total Comments (IG + IGS) 1,748
