Cocoa Colony Campaign Review
The Story
Cocoa Colony, a popular chocolate cafe chain in Singapore, has released Zodiac Chocolates and Pralines in lieu of Chinese New Year, for a limited time only.
5
Numbers of Influencers
1.8K
Total Likes
140
Total Comments
46K
Total Followers
The Goal
Primary Objective – to drive awareness and sales for the launch of limited edition chocolate, by targeting chocholate lovers via top instagrammers’ audiences
Secondary Objective(s) – leverage top food instagrammers’ social, creative content, direction, and readership base as a jump off point for audience engagement
The Solution
In order to drive awareness for the new product, Cocoa Colony has partnered with StarNgage to orchestrate a giveaway campaign featuring several Instagram sponsored placements with top influencers in Singapore.
- Partnered with several top instagrammers to ensure top of mind awareness.
- Ideate with influencers to creatively create content on Instagram
The Results
- Engaged 5 Influencers within 72 hours with High levels of audience engagement including 140+ comments and 1800+ likes on Instagram
- Invaluable consumer feedback from distinct, target consumer audiences
- Elevated brand awareness and messaging
- Combined social reach of 46,000+ on Instagram
