Bugis IT Cluster #ZoneITon3atBugisJunction #BugisBuzz

The Story

Following the closure of the popular Funan IT Mall, Bugis Junction has seen an addition of a number of IT tenants. To let shoppers know that Bugis Junction is not only a fashion paradise, but a place for Techies as well, Bugis Junction partnered with StarNgage to run an influencer marketing campaign to generate awareness for its IT tenants.

Numbers of Influencers
Total Likes
Total Comments
Total Followers

The Goal

Primary Objective – To generate awareness of New and Existing IT Brands in Bugis Junction

Secondary Objective(s) – To establish Bugis Junction as both a fashion paradise and technology

The Solution

  • We have engaged 18 Influencers to feature 3 IT tenants each
  • Influencers given freedom of creativity to feature their assigned IT tenants

The Results

  • Exposure to over 85,000 followers of influencers
  • Over 50 Bugis IT Tenants Campaign Posts
  • Over 8,000 likes on Instagram
  • Over 118 comments on Instagram

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