Updated List as of Oct 2022
# NAME FOLLOWERS ER COUNTRY TOPIC POTENTIAL REACH SAVE
1
Nike
235.1M
-
United States
Sports
Apparel
Streetwear
70.5M View Profile
2
National Geographic
225.7M
0.1%
United States
News
Nature
Media/News Company
Publishers
67.7M View Profile
3
NASA
74.2M
0.8%
United States
Politics
Space
Government Organization
Government Agencies
22.3M View Profile
4
UEFA Champions League
73.1M
0.6%
Turkey
Soccer
Sports
Sports League
Local Events
21.9M View Profile
5
Victoria's Secret
72.8M
0.01%
United States
Fashion
Apparel
Bikini
21.9M View Profile
6
Marvel Entertainment
65.5M
0.2%
United States
Celebrity
Shopping
Comics
Film
19.6M View Profile
7
Paris Saint-Germain
62.9M
0.54%
France
Soccer
Journalists
Sports
18.9M View Profile
8
NBA
58.7M
0.1%
United States
Basketball
Sports
Sports League
Local Events
17.6M View Profile
9
Premier League
58.1M
0.11%
17.4M View Profile
10
9GAG: Go Fun The World
58M
0.42%
India
Fashion
Pets
Humor
Entertainment
17.4M View Profile
11
ZARA Official
51.1M
0.05%
South Korea
Clothing
Personal Goods & General Merchandise Stores
15.3M View Profile
12
49M
-
United States
Home and Garden
Fashion Design
14.7M View Profile
13
Louis Vuitton
48.2M
0.08%
United States
Home and Garden
Styling
Bags
Company
14.5M View Profile
14
Gucci Official
47.4M
0.1%
Fashion
Home and Garden
Modeling
Lifestyle
14.2M View Profile
15
5-Minute Crafts
46.8M
0.1%
Interior Design
Furniture
Design
14M View Profile
16
45.4M
3.2%
United States
Celebrity
Actors
Performance Art
Local Events
13.6M View Profile
17
National Geographic Travel
44.6M
0.1%
United States
News
Travel
Nature
13.4M View Profile
18
42.7M
0.02%
United States
Food and Drink
Beauty
Food
Cooking
12.8M View Profile
19
Dior Official
40.9M
0.08%
United States
Home and Garden
Design
Lifestyle
Company
12.3M View Profile
20
H&M
@hm
38.4M
0.06%
Fashion
Styling
Clothing
Personal Goods & General Merchandise Stores
11.5M View Profile
21
36.9M
0.2%
United States
News
Modeling
Magazines
Magazine
11.1M View Profile
22
Marvel Studios
35.8M
1.4%
United States
Medical Health
Film
Comics
Movie
10.7M View Profile
23
Mercedes-Benz
34.2M
0.2%
United States
Automotive
Cars
Luxury
Mercedes
10.3M View Profile
24
adidas Originals
34.2M
0.28%
United States
Shoes
Streetwear
Fashion
Topic Shopping Retail
10.3M View Profile
25
Disney
34M
0.17%
United States
Movies
Entertainment
Topic Arts Entertainment
Local Events
10.2M View Profile
26
WorldStar Hip Hop / WSHH
33.8M
0.1%
United States
News
News Site
Publishers
10.1M View Profile
27
UFC
32.4M
0.1%
United States
Sports
Sports League
Local Events
9.7M View Profile
28
Pubity
31.8M
0.72%
United States
Celebrity
News
Community
Non-Profits & Religious Organizations
9.6M View Profile
29
Lamborghini
31.8M
0.6%
United States
Automotive
Cars
Luxury
Automotive Manufacturing
9.5M View Profile
30
BMW
31.6M
0.4%
United Arab Emirates
Cars
BMW
Car
Auto Dealers
9.5M View Profile
31
adidas Football
31.3M
0.5%
Brazil
Soccer
Sports
Sports Outdoors
Personal Goods & General Merchandise Stores
9.4M View Profile
32
LaLiga
31.1M
0.1%
Spain
Fitness
Home and Garden
Soccer
9.3M View Profile
33
Netflix US
30.8M
0.61%
United States
Art
TV Shows
Arts & Entertainment
Local Events
9.2M View Profile
34
YouTube
29.3M
0.08%
8.8M View Profile
35
SportsCenter
28.9M
1%
Tv Show
Content & Apps
8.7M View Profile
36
Prada
28.7M
0.2%
United States
Home and Garden
Fashion
Company
Home Services
8.6M View Profile
37
PlayStation
28.7M
0.5%
United States
Game Development
Entertainment
Video Games
Content & Apps
8.6M View Profile
38
Dolce&Gabbana
27.5M
-
United States
Fashion
Styling
Luxury
8.3M View Profile
39
Versace
27.5M
0.11%
United States
Fashion
Business and Finance
Styling
Fashion Design
8.2M View Profile
40
apple
27.3M
0.3%
United States
Photography
iPhone
Product Service
Personal Goods & General Merchandise Stores
8.2M View Profile
41
The Shade Room
26.9M
0.16%
United States
News
Music
Modeling
Entertainment Site
8.1M View Profile
42
TikTok
26.9M
0.03%
France
Music
Entertainment
App
Content & Apps
8.1M View Profile
43
Porsche
26.7M
0.41%
United States
Automotive
Cars
Luxury
Racing
8M View Profile
44
WWE
26.7M
0.1%
United States
News
Entertainment
8M View Profile
45
EA SPORTS FIFA
26.5M
0.61%
Brazil
Sports
Soccer
8M View Profile
46
adidas
26.4M
0.08%
United States
Fashion
Training
Sports
Product Service
7.9M View Profile
47
Fortnite
26.1M
0.8%
United States
Video Games
7.8M View Profile
48
Kylie Cosmetics
25.5M
0.1%
United States
Beauty
Business
Spa Beauty Personal Care
Lifestyle Services
7.7M View Profile
49
SHEIN.COM
25M
0.03%
United States
Shopping
Styling
Clothing
Clothing (Brand)
7.5M View Profile
50
BEAUTIFUL DESTINATIONS
24.7M
0.88%
United States
Travel
News
Media News Company
Publishers
7.4M View Profile
51
Positive & Motivational Quotes
24.6M
0.1%
United States
Books
News
Humor
Quotes
7.4M View Profile
52
M·A·C Cosmetics
24.4M
-
United States
Beauty
Fashion
Lifestyle
Product Service
7.3M View Profile
53
Jordan
24.1M
0.16%
United States
Basketball
Sports
7.2M View Profile
54
Cameron Dallas
23.9M
0.1%
United States
Actors
7.2M View Profile
55
Memezar • Comedy and Culture
23.4M
2%
United Kingdom
Celebrity
News
Publisher
Publishers
7M View Profile
56
FIFA World Cup
22.8M
0.6%
6.9M View Profile
57
ESPN
22.7M
0.8%
United States
Basketball
Sports
Tv Network
Publishers
6.8M View Profile
58
ICC
22.5M
0.1%
6.8M View Profile
59
Netflix Latinoamérica
22.5M
0.7%
Argentina
News
Medical Center
6.7M View Profile
60
22.4M
14.4%
United States
Music
Singer
Rap
6.7M View Profile
61
Rockstar Games
22.4M
0.5%
Art
News
Video Gaming
Xbox
6.7M View Profile
62
Calvin Klein
21.7M
0.1%
United States
Fashion
Parenting
Fashion Design
Clothing
6.5M View Profile
63
FashionNova.com
21.3M
-
United States
Shopping
Fashion
Modeling
Plus Size
6.4M View Profile
64
BBC News
21.1M
0.3%
United States
News
TV Channel
News&Politics
Media News Company
6.3M View Profile
65
Sephora
21M
0.03%
United States
Beauty
Fashion
Cosmetics
Health Beauty
6.3M View Profile
66
Dagelan
20.9M
0.65%
Indonesia
Art
Humor
Nature & Outdoors
6.3M View Profile
67
Team India
20.6M
1.3%
Sports
Publishers
6.2M View Profile
68
Hugo Gloss
20.1M
0.1%
Brazil
Celebrity
News
Journalists
6M View Profile
69
Anastasia Beverly Hills
19.4M
0.09%
United States
Fashion
Business
Cosmetics
Spa Beauty Personal Care
5.8M View Profile
70
Ferrari
19.3M
1%
United States
Cars
Luxury
Car
Auto Dealers
5.8M View Profile
71
E! News
19.3M
-
News
5.8M View Profile
72
Emporio Armani
19M
0.01%
Fashion
Lifestyle
5.7M View Profile
73
Burberry
18.9M
-
United States
Shopping
Fashion Design
Clothing
Clothing (Brand)
5.7M View Profile
74
Fendi
18.6M
-
Azerbaijan
Shopping
Org General
Non-Profits & Religious Organizations
5.6M View Profile
75
Bleacher Report
18.1M
1.7%
5.4M View Profile
76
PrettyLittleThing
17.8M
0.4%
United Kingdom
Shopping
Business
5.4M View Profile
77
Starbucks Coffee ☕
17.8M
0.1%
United States
Shopping
Food
Lifestyle
Brand
5.3M View Profile
78
MTV
17.6M
0.06%
United States
News
Music
5.3M View Profile
79
Michael Kors
17.5M
0.08%
United States
Home and Garden
Styling
Lifestyle
Company
5.3M View Profile
80
GoPro
17.5M
0.4%
United States
Photography
5.2M View Profile
81
BBC NEWS فارسی
17.1M
0.3%
Iran
News
5.1M View Profile
82
vans
17M
0.1%
United States
Art
Shoes
Skateboarding
Shoe Store
5.1M View Profile
83
Valentino
16.9M
0.06%
Home and Garden
Company
Home Services
5.1M View Profile
84
Discovery
16.9M
0.18%
United States
Photography
Nature
5.1M View Profile
85
Daquan
16.8M
2.32%
United States
News
Funny
Humor
Entertainment
5M View Profile
86
CNN
16.6M
0.2%
United States
News
TV Channel
News&Politics
Media News Company
5M View Profile
87
Mercedes-AMG
15.9M
0.1%
Germany
Automotive
Cars
Luxury
Mercedes
4.8M View Profile
88
The New York Times
15.8M
0.17%
United States
News
Media News Company
Publishers
4.7M View Profile
89
Stranger Things Netflix
15.8M
3.4%
4.7M View Profile
90
CLIPS
15.7M
0.6%
United States
Celebrity
4.7M View Profile
91
Audi USA
15.6M
0.4%
United States
Cars
Audi
4.7M View Profile
92
Red Bull
15.6M
0.8%
United States
Fitness
Personal Finance
Riders
4.7M View Profile
93
Kate Hudson
15.5M
0.23%
United States
Art
Actors
Topic Arts Entertainment
Arts & Entertainment
4.7M View Profile
94
FORMULA 1®
@f1
15.5M
1.7%
United States
Fitness
Personal Finance
Racing
Bikes
4.7M View Profile
95
Christian Louboutin
15.4M
0.06%
United States
Fashion
Business and Finance
Design
Design & Fashion
4.6M View Profile
96
NYX Professional Makeup
14.7M
0.04%
United States
Beauty
Business
Makeup Artist
Personal Goods & General Merchandise Stores
4.4M View Profile
97
Forever21
14.4M
0.01%
United States
Fashion
Styling
Modeling
Retail Company
4.3M View Profile
98
Atlético de Madrid
14.4M
0.23%
Spain
Soccer
4.3M View Profile
99
billboard
14.1M
0.1%
United States
News
Music
4.2M View Profile
100
Tommy Hilfiger
13.9M
0.07%
Shopping
Fashion
4.2M View Profile

Most Talked-About Brands Ranking Analysis

Nike is ranked #1 as the most popular brand for October in 2022. The average engagement rate is 0 with 235,112,259 followers count. In addition to being ranked the number one brand on Instagram, Nike is also the top brand in the Sports category.
National Geographic and NASA are ranked 2nd and 3rd in the list. In terms of user engagement, National Geographic has an average engagement rate of 0.1, follower size of 225,737,862. Similarly, NASA average engagement rate is 0.8, with 74,212,998 followers.
UEFA Champions League is a top Instagram Brand that ranks in 4th place.
Number five on our list is Victoria's Secret, a top brand in the category of Shopping, The follower on Instagram is 72,839,368.