List of Top 100 Hair & Beauty Brands in 2022

List of Top 100

What Are The Top Brands Operating. Discover what brands are popular. Continue reading to know the top brands. StarNgage’s Best Brands is a curated list of the Top 100 socially-devoted companies on Instagram. Check them out and get ready to analyze the results.

Ranking The Brands

How is brand ranking calculated? Find out the most influential brands based on their followers size. We are currently tracking a total of 30,157 Top Brands on Instagram.
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# Brand Category Followers Engagement Rate Avg Post Likes Rate
1
United States
hair-beauty
42.7M
0.02%
7.3K
2
United States
hair-beauty
24.8M
0.4%
102.6K
3
United States
hair-beauty
23.4M
0.1%
46.4K
4
United States
hair-beauty
21M
0.03%
6.4K
5
United States
hair-beauty
19.4M
0.09%
17.3K
6
United States
hair-beauty
14.7M
0.04%
5.2K
7
United States
hair-beauty
12.9M
0.03%
3.7K
8
United States
hair-beauty
11.3M
0.04%
4.8K
9
United States
hair-beauty
11.3M
0.1%
13.1K
10
United States
hair-beauty
11.2M
0.2%
22.5K
11
United States
hair-beauty
10.8M
0.07%
7.8K
12
United States
hair-beauty
10.6M
0.1%
13.2K
13
United States
hair-beauty
10M
0.1%
17.2K
14
United States
hair-beauty
10M
0.04%
3.6K
15
United States
hair-beauty
10M
0.04%
3.5K
16
United States
hair-beauty
10M
0.2%
22K
17
United States
hair-beauty
9.8M
0.7%
75.5K
18
hair-beauty
9.7M
0.01%
1.4K
19
United States
hair-beauty
9.4M
0.06%
5.7K
20
United Kingdom
hair-beauty
9.2M
0.1%
13.6K
21
United States
hair-beauty
8.4M
0.1%
12.7K
22
France
hair-beauty
8.2M
0.2%
21.5K
23
hair-beauty
7M
0.06%
4.3K
24
United States
hair-beauty
6.9M
0.03%
2K
25
Saudi Arabia
hair-beauty
6.8M
0.2%
15.6K
26
hair-beauty
6.6M
0.02%
1.2K
27
United States
hair-beauty
6.5M
0.04%
2.8K
28
United States
hair-beauty
6.5M
0.2%
18.3K
29
United States
hair-beauty
6.5M
0.3%
21.9K
30
hair-beauty
6.2M
0.1%
8.2K
31
Indonesia
hair-beauty
6.2M
0.3%
19.4K
32
United States
hair-beauty
5.9M
0.09%
5K
33
United States
hair-beauty
5.8M
0.1%
10.4K
34
United States
hair-beauty
5.6M
0.2%
13.2K
35
United States
hair-beauty
5.5M
0.1%
5.8K
36
United States
hair-beauty
5.2M
0.3%
19.7K
37
United States
hair-beauty
5.1M
1.1%
59.2K
38
United States
hair-beauty
4.9M
0.1%
8.8K
39
United States
hair-beauty
4.9M
0.1%
5.3K
40
Italy
hair-beauty
4.8M
0.1%
7.3K
41
United States
hair-beauty
4.7M
0.8%
39.1K
42
France
hair-beauty
4.7M
4.2%
198.2K
43
United Arab Emirates
hair-beauty
4.7M
0.1%
9.2K
44
Nigeria
hair-beauty
4.6M
0.1%
5.6K
45
Saudi Arabia
hair-beauty
4.6M
0.03%
1.3K
46
United States
hair-beauty
4.5M
1%
46.2K
47
United States
hair-beauty
4.5M
0.1%
4.6K
48
hair-beauty
4.5M
0.06%
2.6K
49
United Kingdom
hair-beauty
4.5M
0.1%
8.3K
50
United States
hair-beauty
4.4M
0.01%
560
51
hair-beauty
4.3M
0.1%
7.2K
52
United Kingdom
hair-beauty
4.2M
0.3%
12K
53
United States
hair-beauty
4.2M
0.9%
39.2K
54
United States
hair-beauty
4M
0.1%
7.4K
55
hair-beauty
4M
0.01%
345
56
hair-beauty
3.9M
0.1%
4.4K
57
hair-beauty
3.9M
0.16%
6.1K
58
hair-beauty
3.8M
0.03%
1.2K
59
hair-beauty
3.8M
0.03%
1.1K
60
United States
hair-beauty
3.8M
0.7%
26.2K
61
United States
hair-beauty
3.8M
0.08%
3K
62
United States
hair-beauty
3.7M
1.3%
49K
63
United States
hair-beauty
3.6M
0.06%
2.1K
64
Saudi Arabia
hair-beauty
3.5M
0.7%
25K
65
United States
hair-beauty
3.4M
0.3%
12.7K
66
hair-beauty
3.4M
0.03%
810
67
United States
hair-beauty
3.4M
0.01%
295
68
Indonesia
hair-beauty
3.3M
0.5%
17.4K
69
United States
hair-beauty
3.3M
0.5%
17.5K
70
United States
hair-beauty
3.3M
0.1%
5.9K
71
Brazil
hair-beauty
3.2M
0.1%
5.9K
72
United States
hair-beauty
3.2M
0.02%
703
73
United States
hair-beauty
3.2M
0.11%
3.4K
74
hair-beauty
3.2M
0.03%
806
75
France
hair-beauty
3.1M
0.2%
6.3K
76
Brazil
hair-beauty
3.1M
0.2%
7.8K
77
United States
hair-beauty
3.1M
0.1%
4.4K
78
United Kingdom
hair-beauty
3.1M
0.1%
3.9K
79
United States
hair-beauty
3.1M
0.3%
9.3K
80
Turkey
hair-beauty
3M
0.2%
4.4K
81
United States
hair-beauty
3M
0.01%
346
82
Indonesia
hair-beauty
2.9M
0.04%
1.3K
83
Saudi Arabia
hair-beauty
2.9M
0.2%
6.4K
84
Iraq
hair-beauty
2.9M
1.1%
34.5K
85
United States
hair-beauty
2.9M
0.09%
2.5K
86
India
hair-beauty
2.9M
0.14%
3.9K
87
United States
hair-beauty
2.9M
0.2%
8.4K
88
United States
hair-beauty
2.9M
0.02%
471
89
hair-beauty
2.9M
1.9%
14.4K
90
Brazil
hair-beauty
2.8M
0.2%
5.9K
91
hair-beauty
2.8M
0.05%
1.4K
92
Indonesia
hair-beauty
2.8M
0.2%
5.7K
93
United States
hair-beauty
2.8M
0.1%
3.8K
94
hair-beauty
2.8M
0.8%
24K
95
United States
hair-beauty
2.7M
0.2%
6.9K
96
United States
hair-beauty
2.7M
0.1%
4K
97
Lebanon
hair-beauty
2.7M
0.6%
18.7K
98
hair-beauty
2.7M
0.8%
22.3K
99
United States
hair-beauty
2.7M
0.3%
10K
100
United States
hair-beauty
2.6M
0.1%
3.8K

Most Talked-About Brands Ranking Analysis

Tasty is ranked #1 as the most popular brand for July in 2022. The average engagement rate is 0.02 with 42,743,695 followers count. In addition to being ranked the number one brand on Instagram, Tasty is also the top brand in the hair-beauty category.
Kylie Cosmetics and M·A·C Cosmetics are ranked 2nd and 3rd in the list. In terms of user engagement, Kylie Cosmetics has an average engagement rate of 0.4, follower size of 24,832,995. Similarly, M·A·C Cosmetics average engagement rate is 0.1, with 23,407,430 followers.
Sephora is a top Instagram Brand that ranks in 4th place.
Number five on our list is Anastasia Beverly Hills, a top brand in the category of Shopping, The follower on Instagram is 19,396,091.