How to Turn Your Customers Into Your Brand Ambassadors

How to Turn Your Customers Into Your Brand Ambassadors

By Vinsy | Influencer Marketing , Ambassador Marketing , How To | 9 Jan 2023

Did you know that your biggest marketing asset is actually your existing customer base? According to HubSpot, 90% of customers trust recommendations from friends and family more than they do for advertisements.

While there are many different ways to utilise the influence of your existing customer base, launching a brand ambassador programme is a powerful way to identify potential brand evangelists among your customers who can best represent your brand.

In this article, we’ll show you:

  1. Enhanced Credibility
  2. Reduced Marketing Costs
  3. Increased Brand Awareness & Sales
  1. Create and promote your landing page to recruit potential ambassadors
  2. Upload your existing customer list to identify potential ambassadors
  3. Manage your relationship with your brand ambassadors

Benefits of turning your customers into brand ambassadors

(1) Enhanced Credibility

In a crowded marketplace where consumers are often bombarded with marketing claims, it can be difficult to know who to trust. In these situations, friends and families who are brand ambassadors would be their trusted sources of information – thus, their recommendations can be particularly influential in convincing potential customers to try your products or services.

(2) Reduced Marketing Costs

Having a team of brand ambassadors promoting your business can be a cost-effective way to market your products or services, especially compared to traditional advertising. As these ambassadors are long-time customers well-acquainted with your brand, paired with the fact that most consumers trust peer recommendations more than direct marketing, your marketing costs will be reduced.

(3) Increased Brand Awareness & Sales

When brand ambassadors promote your brand to their own platforms, you can reach a wider audience and your brand awareness is amplified. Having the credibility of a friend or a family member, your brand ambassadors’ word-of-mouth would also further convince newer audiences to try your products and/or services – thereby increasing your sales!

Example of a brand ambassador

Many brand ambassadors are celebrities, such as Blackpink, the Kpop girl group – brand ambassadors of Pepsi and Adidas. However, brand ambassadors are not just limited to celebrities! MINI ambassadors, for instance, include anyone who owns a MINI Cooper.



Turning your customers into ambassadors

Not sure how you can transform your existing customers into brand ambassadors? Here are a few simple steps to get started!

(1) Create and promote your landing page to recruit potential ambassadors

While most interactions between brand and customers happen digitally, a simple landing page can be a great place to feature your brand ambassador programme. It may seem challenging, but it doesn’t have to be when you are using StarNgage Pro

All you need to do is just fill in the details on StarNgage Pro’s landing page editor, and shortlist and select applicants to your ambassador programme. The best part is you don’t need to have coding skills or hire a developer to create a landing page which saves your cost! Sounds pretty cool, right?

StarNgage-Ambassador Programme Landing Page

Once your landing page is ready, you can invite the selected customers and/or influencers to join your ambassador programme. Below are a few ways to drive traffic to your landing page, while promoting your ambassador programme:

  • Send email newsletters to your customers about this programme
  • Feature your brand ambassador programme on your social media platforms
  • Use online banners to promote your brand ambassador programme

(2) Upload your existing customer list to identify potential ambassadors

As mentioned above, your existing customers are your biggest marketing assets. Save your time searching for eligible profiles by uploading your list of customers and influencers you are currently working with to StarNgage Pro. 


Using cutting-edge technology, the StarNgage Pro is able to match your existing customers with similar social media profiles from its database of over 5 million profiles. This makes looking for ideal brand ambassadors a breeze!

(3) Manage your relationship with your brand ambassadors

We saw the trends of influencer marketing campaigns shift from transactional to relational. We believe that in 2023, more brands will start working on building relationships with influencers and their brand ambassadors. 

An all-in-one software with end-to-end Creator Relationship Management (CRM) or Influencer Relationship Management (IRM) such as StarNgage Pro, is a great investment to manage your relationships with brand ambassadors! With StarNgage Pro, you can liaise with ambassadors, and track the content published by them, and review their content performance.

StarNgage-Ambassador Programme Example

Here’s a pro tip for StarNgage Pro: Use labels to segment your brand ambassadors based on their post performance. You can also send mass emails to thank the top performers with a special reward such as a discount code, free products, invitation to private events, or get them involved in new product development.


In a nutshell, transforming your customers into brand ambassadors is a powerful marketing strategy for businesses to increase brand awareness, boost customer loyalty, and drive sales.

Start converting your customers into brand ambassadors today. If you’re keen to try out StarNgage Pro, just request for a demo and we can get started on launching your brand ambassador programme for you!


Vinsy is the product marketing manager at StarNgage with years of experience in project management and influencer marketing. Thanks to project management she has a thorough understanding of the digital marketing landscape and importantly the role influencer marketing plays alongside, or as a support to, other marketing tactics such as content marketing and social media marketing. With her expertise, she can come out with ideas of an influencer campaign that aligns with your brand and resonates with your target audience.