The Ultimate Guide to TikTok Influencer Marketing

The Ultimate Guide to TikTok Influencer Marketing

Ready to ignite your brand with TikTok's explosive power? In today's digital landscape, TikTok has emerged as the ultimate force for enhancing brand visibility and captivating audiences. According to Demand Sage, as of 2023, TikTok boasts a global user base exceeding 1.677 billion, with 1.1 billion users engaging with the platform on a monthly basis. With its rapid global expansion, it's the go-to platform for engaging with a dynamic and youthful demographic. 

Among the highly successful approaches on TikTok, influencer marketing stands out, and within this all-encompassing guide, we'll delve into the complete spectrum of insights you require to harness the potential of TikTok influencers for your brand. Furthermore, we'll acquaint you with StarNgage, a premier influencer marketplace and search platform, designed to assist you in identifying the ideal TikTok influencers for your marketing campaigns.

So without further due, let’s get into it:

A Comprehensive Guide to TikTok Influencer Marketing

What is TikTok Influencer Marketing?

TikTok influencer marketing is a strategy that involves collaborating with popular TikTok users, known as influencers, to create and promote content that showcases your brand or product. These TikTok influencers have a dedicated following, and they can help you reach a wider audience, increase brand awareness, and drive engagement.

Why is TikTok Good for Influencer Marketing?

TikTok is exceptionally well-suited for influencer marketing due to several compelling reasons:

Engaged and Diverse User Base:

TikTok boasts a diverse user base, including a significant number of young adults and teenagers. These users are highly engaged and spend a substantial amount of time on the platform, providing a fertile ground for influencer marketing efforts.


TikTok's content format encourages authenticity and spontaneity. Influencers on TikTok often create relatable and genuine content, which resonates well with users and builds trust.

Creativity and Innovation:

TikTok thrives on creativity and innovation. Influencers have the freedom to experiment with various content formats, including short videos, challenges, and trends, allowing for unique and attention-grabbing promotional campaigns.

Viral Potential: 

TikTok trends and challenges can quickly go viral, exponentially increasing the reach of influencer campaigns. Influencers have the power to kickstart and participate in these trends, leading to widespread exposure.

High Engagement Rates: 

TikTok consistently reports high engagement rates, with users frequently interacting with content through likes, comments, shares, and video creations. This engagement translates into higher visibility for influencer marketing campaigns.

Micro-Influencers and Niche Markets:

TikTok offers a platform for both macro-influencers (those with large followings) and micro-influencers (those with smaller, but highly engaged, audiences). This diversity enables brands to tap into niche markets and reach specific demographics effectively.

Storytelling Opportunities:

Despite the short video format, TikTok allows influencers to convey compelling stories and messages in a matter of seconds. Brands can leverage this storytelling capability to create emotional connections with their target audience.

User-Generated Content:

TikTok users often participate in user-generated content challenges initiated by influencers or brands. This user-generated content (UGC) not only promotes the brand but also fosters a sense of community and participation.

Global Reach:

TikTok has a global presence, enabling brands to reach audiences in different countries and cultures. This is advantageous for brands looking to expand their market internationally.

Measurable Results:

TikTok provides valuable insights and analytics that help brands measure the effectiveness of their influencer marketing campaigns. Brands can track key metrics such as views, likes, shares, and conversions, enabling data-driven decision-making.


TikTok influencer marketing is often more cost-effective than traditional advertising methods. Brands can achieve significant reach and engagement without the high costs associated with traditional media.

In summary, TikTok's combination of a highly engaged user base, an authentic and creative content environment, and the potential for content to go viral makes it an excellent platform for influencer marketing. Brands can connect with their target audience, build brand awareness, and drive conversions effectively through strategic influencer collaborations on TikTok.

How Many Influencers Are There on TikTok?

It is estimated that there are more than 560,000 influencers on TikTok. Below is the breakdown of influencer numbers on TikTok by audience size:

StarNgage - Influencer Tiers

  • Nano influencers (1,000 - 10,000 followers): 68,000+
  • Micro influencers (10,000 - 50,000 followers): 87,000+
  • Macro influencers (50,000 - 100,000 followers): 51,000+
  • Mega influencer (100,000 followers and above): 360,000+

As a brand, you have the option to discover influencers with follower counts as low as 1,000, known as nano-influencers. For brands operating on limited marketing budgets, collaborating with these smaller, niche influencers who possess dedicated and engaged followings can be an appealing strategy. Influencer rates do fluctuate, often correlating with the size of the influencer's followers on TikTok, and tend to rise accordingly. Hence, it is always a good practice for brands to check out the average rates charged by the influencers in a specific region before you start collaborating with the influencers. Alternatively, you can also work with an influencer marketing agency which will liaise with the TikTok influencers directly for a better rate. 

TikTok Influencer Marketing Stats to Know

Wondering the effectiveness or the return on investment (ROI) of TikTok influencer marketing? Below are some key stats from Shopify related to TikTok influencer marketing:

  • 74% of Gen Z TikTok users perceive TikTok content creators as reliable.
  • 78% of TikTok users purchased a product after seeing contents promoting the product by the TikTok creator.

How Does TikTok Influencer Marketing Work?

TikTok influencer marketing works by identifying influencers whose content aligns with your brand's values and target audience. These TikTok influencers then create engaging videos that feature your product or service in a creative and entertaining way. The key is to tap into the influencer's unique style and storytelling abilities to authentically connect with viewers.

How to Run a Successful TikTok Influencer Marketing Campaign

Running a successful TikTok influencer marketing campaign involves careful planning and execution. Here are some essential steps:

  1. Set Clear Objectives: Define your campaign goals, whether it's boosting brand awareness, driving sales, or increasing app downloads.
  2. Identify the Right Influencers: Choose influencers whose content and audience align with your brand. Use an influencer discovery and analysis tool to search for influencers with high quality content.
  3. Create Engaging Contents: Work with influencers to develop creative and entertaining TikTok videos that resonate with your target audience. Tap on the latest TikTok trends to create a TikTok hashtag challenge to generate buzz while promoting your brand.
  4. Track and Analyze Results: Use an influencer relationship management (IRM) tool or a hashtag analytics tool to monitor key metrics like views, likes, shares, engagement rates and conversions to evaluate the campaign's success.

20 Ways to Collaborate with TikTok Influencers/Creators

Collaborating with TikTok influencers or content creators offers various opportunities to promote your brand and engage with a broader audience. Here are several ways to collaborate with TikTok influencers:

  1. Product Reviews and Demonstrations: Send your product to an influencer and ask them to create a review or demonstration video. This can help showcase your product's features and benefits.
  2. Sponsored Challenges: Create a unique branded challenge and ask influencers to participate. Challenges can go viral on TikTok, increasing brand exposure.
  3. Takeovers: Allow influencers to take over your brand's TikTok account for a day or specific campaign. This can inject fresh content and engage their followers.
  4. Promo Codes and Discounts: Offer exclusive promo codes or discounts through influencers to incentivize their followers to make purchases.
  5. User-Generated Content (UGC) Campaigns: Encourage influencers to ask their followers to create content related to your brand or product. This generates user-generated content and increases engagement.
  6. Behind-the-Scenes Content: Collaborate with influencers to create behind-the-scenes content showcasing your brand's culture, manufacturing process, or day-to-day operations.
  7. Influencer-Hosted Events: Have influencers host live events, Q&A sessions, or product launches on your behalf.
  8. Storytelling: Ask influencers to create compelling stories or narratives around your brand, product, or mission.
  9. Tutorials and How-To Videos: Influencers can create tutorials or how-to videos demonstrating how to use your product effectively.
  10. Giveaways and Contests: Partner with influencers to run giveaways or contests, where their followers can participate and win your products.
  11. Influencer Affiliate Programs: Establish affiliate programs or set up up the target plan on TikTok Shop where influencers earn a commission for each sale generated through their unique affiliate links.
  12. Educational Content: Collaborate on educational content that informs users about your industry or provides valuable insights related to your products or services.
  13. Brand Ambassador Programme: Forge long-term relationships with influencers by making them brand ambassadors. They can promote your products consistently over time.
  14. Cause Marketing: Partner with influencers who align with your brand's social or environmental causes to promote corporate social responsibility initiatives.
  15. Local Marketing: If you have a physical presence, work with local TikTok influencers to promote your local events, store openings, or community engagement efforts.
  16. Cross-Promotions: Collaborate with influencers who have a presence on other social media platforms for cross-promotional campaigns.
  17. Content Co-Creation: Involve influencers in the content creation process by brainstorming ideas together and allowing them creative input.
  18. Amp Up Challenges: Create TikTok challenges specifically for influencers to participate in, encouraging their followers to join in too.
  19. Interviews and Testimonials: Conduct interviews with influencers or request video testimonials where they discuss their positive experiences with your brand.
  20. Live Streaming: Go live with influencers for real-time interactions, product launches, or interactive sessions with their audience.

The choice of collaboration method should align with your brand's goals, target audience, and the influencer's style. Effective collaboration can lead to increased brand awareness, engagement, and conversions on TikTok.

How to Find TikTok Creators with Good TikTok Engagement Rates

Discovering content creators with a robust TikTok engagement rate is crucial for brands seeking partnerships with influential content generators. A highly effective method to spot such creators is by leveraging a creator discovery tool such as StarNgage+ or StarNgage Pro. These creator marketplaces and influencer marketing platforms offer insights into the engagement rates of various creators, enabling brands to collaborate with those who have a proven track record of nurturing strong connections with their audience.

In A Nutshell

In conclusion, TikTok influencer marketing is a game-changer for brands looking to make an impact in the digital space. With the right strategy and the assistance of StarNgage's influencer marketplace and search platform, you can unlock the full potential of TikTok and achieve remarkable results. Don't miss out on this incredible opportunity to connect with your audience in a fun and authentic way. Fill in the form below to request a demo from StarNgage today and embark on your TikTok influencer marketing journey! 

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Vinsy is the product marketing manager at StarNgage with years of experience in project management and influencer marketing. Thanks to project management she has a thorough understanding of the digital marketing landscape and importantly the role influencer marketing plays alongside, or as a support to, other marketing tactics such as content marketing and social media marketing. With her expertise, she can come out with ideas of an influencer campaign that aligns with your brand and resonates with your target audience.