How to Measure Brand Ambassador Marketing ROI

Ambassador marketing has become one of the core advocacies when it comes to influencer marketing. Companies are turning their customers into brand ambassadors because consumers trust the community voices more than the paid advertisement. Here are some common questions raised by brands who have just started to go into ambassador marketing:

How to measure ambassador marketing ROI?

How do you track your ambassador marketing metrics and ROI results?

Measuring brand ambassador ROI is key to a successful ambassador program. Keeping track of the performance closely is the only way to determine if you are heading in the right direction. Tracking the metrics outlined in this article are essential in measuring the progress and profitability of the program.

Spend time to measure the following metrics and you can accurately identify the success of your brand ambassador program. 

We have penned down a few mechanics that you can measure your ambassador marketing ROI. Stay on and let's dive into the ins and outs of these 5 key measuring methods.

If you are interested in learning more about influencer marketing in 2023, check out our latest article on influencer marketing trends in 2023.

There are 5 metrics to measure ambassador marketing ROI, but it all boils down to one key media metric which is the earned media. 

What is earned media?

Earned media generally refers to publicity generated through PR and media coverage and in this context, it's referring to partnering with influencers to increase awareness about a brand. When done well, this method has the most potential to instill customer trust through advocacy.

Earned media also includes word-of-mouth that can be stimulated through viral and social media marketing and includes conversations in social networks, blogs and other communities.

Earned media is what every business strives for, and there are two main reasons for that:

1. Earned media is often cheaper over the long-term

2. Earned media is great for brand building

5 metrics you can use to measure the success of your Brand Ambassador program

Earned Media Coverage
How many media channels have been talking about the brands?

Earned Media Content
How many pieces of content have been created and generated?

Earned Media Reach
How many people have been reached for each channel?

Earned Media Engagement
How many people have engaged with the content created?

Earned Media Value
How much EMV is your brand generating?

What Is Earned Media Value? 

Earned Media Value (EMV) is an influencer marketing metric that’s used to quantify the value of social media content. EMV measures engagement with social media content about a brand that is created by a third party. This third party is typically an influencer, but EMV also accounts for posts from publications, media outlets, bloggers, and others.

Conclusion

At StarNgage, we are  in the advocacy business that help brands to improve their ROI in terms of revenue, brand awareness, online presence, and customer loyalty by helping companies to build their relationship with ambassadors that genuinely support what they believe in. Our solution enables brands to run an end-to-end ambassador marketing campaign.

If you are interested in learning more about our ambassador marketing solution or what you can do to improve the ROI of your ambassador marketing strategies, feel free to reach out to us today and schedule a 20 mins non-obligation call with our consultant.