Kickstart Your First Influencer Marketing Campaign with StarNgage+

What is influencer marketing and how does it work on StarNgage+ 

Influencer marketing has become ubiquitous given the global digitization in recent years. Not only because it is a cheaper alternative to celebrity endorsements, but because marketers have come to realize that it’s a much more effective way to target specific audiences and niche markets. There has been a 465% increase in searches for the phrase "influencer marketing" on Google alone since 2016! 

So what is influencer marketing? At a fundamental level, influencer marketing is a type of social media marketing strategy that uses endorsements and product mentions from influencers (individuals who have a dedicated social following and are viewed as experts within their niche). Influencer marketing works because of the high amount of trust these social influencers have built with their following. Their opinions are valued and any recommendations from them serve as a form of stamp-of-approval to your brand’s potential customers.

Our Strategies
At StarNgage+, we have over 2 million influencer profiles and over 8 years of comprehensive influencer search, ranking and analytics data, making our influencer search platform one of the most powerful and sophisticated ones available. Our platform supports a collective group of diverse and quality mega, macro and micro influencers who can potentially add value to your brand, depending on your business needs and goals. 

Creating an Influencer Campaign

Like any marketing tactic, an influencer program takes deliberate targeting and planning. StarNgage+ offers end-to-end influencer marketing solutions by combining cutting-edge technology and performance-based rewards that are awarded to influencers when they generate website traffic. This helps brands track, measure and manage their campaign objectives to achieve promising results. Forget about the tedious process of checking DMs on Instagram and updating spreadsheets. Communicate directly with influencers via our live chat function and receive instant notifications from them regarding content updates!

Starting a campaign is easy with our user -friendly interfaces, (available on both website and app). At StarNgage+, there are 8 campaign models suitable for different campaign objectives that fit your influencer marketing needs:

1. Paid Campaign: Suitable for marketers who are looking for influencers to create and share content that promotes their brands (sponsored posts).
2. Content Creation: Suitable for marketers who are looking for influencers to build up their content library for marketing collateral. Marketers can use this content for marketing and advertising purposes for a stipulated period of time.
3. Content Distribution: Marketers provide their own content (images or videos) to influencers for them to share with their audience.
4. E-commerce Product Review: Influencers visit your website or marketplaces to place orders to try out the products for free. They will be reimbursed for product purchase once they have completed the campaign.
5. Product Seeding: Marketers can now send products to influencers so that they can write authentic reviews about their brand. There is no extra payout given to the influencers other than the free products. However, USD5 will be charged by the platform when marketers approve the influencers’ applications.
6. Offline Experience: Marketers can invite influencers to visit their physical outlets or events to try out your products/services.
7. Increase Followers: Marketers engage influencers to mention their brands or product through stories/posts to drive profile visits and grow their followers.
8. Performance Based Campaign: Marketers engage influencers to create and share content that promotes their brand and influencers can share their personalized link to drive website traffic. Please note that only performance based campaign models require marketers to pay the estimated campaign budget in advance. 

Below are the steps on how you can launch your influencer campaign at StarNgage+:

1. To launch a campaign, sign up or login to your brand's account and click on "Create Campaign" on the left navigation menu.

2. Select the campaign model and your preferred social media platform according to your campaign objectives and click on “Next”.

3. Fill in the campaign details. 

4. Upload a cover photo for your campaign.

5. Fill in the campaign and influencer requirements. No idea what to insert? Click to use the available template to save your time. Edit the details to include information relevant to your brand and campaigns.

6. Click on “Next” once you have edited the campaign and influencer requirements.

7. Enter a basic payout for posting. This refers to the basic payment that you will pay for posting. Please note that this is not applicable if you select product seeding.

8. Select the number of followers that the creators should have and number of creators/influencers that you would like to engage.

9. Click on "Calculate Now" to find out the total budget you need.

10. Once you have filled in all the details, click the “Next” button to publish your campaign.

11. After creating your campaign, it will be sent to the StarNgage editorial team for approval (typically takes 1-3 business days). Once it is approved, it will be shared with our network of influencers.

You may also refer to our FAQ page for a step by step guide on how to create your campaign!

Start Creating Your Influencer Campaigns on StarNgage+ now!

Influencer engagement has proven to be an effective marketing tool, especially in this ever changing digital climate. So what are you waiting for? Join us as a brand or enquire to start seeing real results today!