| # | 名称 | 粉丝数量 | 参与度率 | 国家 | 影响力话题 | 获取联系人 | 检查虚假粉丝 |
|---|---|---|---|---|---|---|---|
| 1 |
Arturo Vidal
|
19.6M
|
0.21%
|
获取联系人 | 检查虚假粉丝 | ||
| 2 |
18.3M
|
0.09%
|
获取联系人 | 检查虚假粉丝 | |||
| 3 |
Sanchez Alexis
|
16.9M
|
1.48%
|
获取联系人 | 检查虚假粉丝 | ||
| 4 |
🇨🇱 Claudio Bravo
|
11.1M
|
0.02%
|
获取联系人 | 检查虚假粉丝 | ||
| 5 |
mon laferte
|
5.7M
|
3.79%
|
获取联系人 | 检查虚假粉丝 | ||
| 6 |
nova
|
4.8M
|
1.2%
|
获取联系人 | 检查虚假粉丝 | ||
| 7 |
Paloma Mami
|
4.5M
|
6.68%
|
获取联系人 | 检查虚假粉丝 | ||
| 8 |
💥simon salas: TIO PUROWEBEOO💥 🇨🇱
|
4.1M
|
0.81%
|
|
获取联系人 | 检查虚假粉丝 | |
| 9 |
Pancho Saavedra 🇨🇱🏳️🌈
|
4M
|
0.53%
|
获取联系人 | 检查虚假粉丝 | ||
| 10 |
Denise Rosenthal
|
3.7M
|
1.44%
|
获取联系人 | 检查虚假粉丝 | ||
| 11 |
Gary Medel
|
3.7M
|
0.68%
|
获取联系人 | 检查虚假粉丝 | ||
| 12 |
❤️🇨🇱 𝗖𝗛𝗜𝗦𝗣𝗘𝗭𝗔 𝗖𝗛𝗜𝗟𝗘𝗡𝗦𝗜𝗦 🇨🇱❤️
|
3.1M
|
0.61%
|
获取联系人 | 检查虚假粉丝 | ||
| 13 |
Gala Caldirola
|
3M
|
0.89%
|
获取联系人 | 检查虚假粉丝 | ||
| 14 |
P A I L I T A
|
2.9M
|
3.68%
|
获取联系人 | 检查虚假粉丝 | ||
| 15 |
✨Maria Jose Lopez Merino✨
|
2.5M
|
0.97%
|
|
获取联系人 | 检查虚假粉丝 | |
| 16 |
EłMA$KE$UENA
|
2.4M
|
10.21%
|
获取联系人 | 检查虚假粉丝 | ||
| 17 |
2.2M
|
0.53%
|
获取联系人 | 检查虚假粉丝 | |||
| 18 |
Elyanna اليانا
|
2.2M
|
3.35%
|
获取联系人 | 检查虚假粉丝 | ||
| 19 |
Benjamín Vicuña
|
2.2M
|
4.4%
|
获取联系人 | 检查虚假粉丝 | ||
| 20 |
@ELMEOPALO / CHILE 🇨🇱🌴❤️🩹
|
2.1M
|
0.58%
|
|
获取联系人 | 检查虚假粉丝 | |
| 21 |
Andrés Wiese
|
2.1M
|
3.93%
|
获取联系人 | 检查虚假粉丝 | ||
| 22 |
LISANDRA SILVA
|
2.1M
|
0.67%
|
获取联系人 | 检查虚假粉丝 | ||
| 23 |
B E L Ü
|
2M
|
7.01%
|
获取联系人 | 检查虚假粉丝 | ||
| 24 |
Colo-Colo
|
2M
|
1.53%
|
获取联系人 | 检查虚假粉丝 | ||
| 25 |
Yulay
|
1.9M
|
2.31%
|
获取联系人 | 检查虚假粉丝 | ||
| 26 |
Mila Recabarren Adaros
|
1.9M
|
1.84%
|
获取联系人 | 检查虚假粉丝 | ||
| 27 |
Sebastian Silva
|
1.9M
|
0.82%
|
获取联系人 | 检查虚假粉丝 | ||
| 28 |
juliopitbull 🥊🇦🇷
|
1.9M
|
6.75%
|
获取联系人 | 检查虚假粉丝 | ||
| 29 |
Diana Bolocco
|
1.9M
|
0.32%
|
获取联系人 | 检查虚假粉丝 | ||
| 30 |
K E L 🩶
|
1.8M
|
0.57%
|
获取联系人 | 检查虚假粉丝 | ||
| 31 |
Jorge Zabaleta
|
1.8M
|
0.4%
|
获取联系人 | 检查虚假粉丝 | ||
| 32 |
Conchetuchile Oficial
|
1.8M
|
1.3%
|
获取联系人 | 检查虚假粉丝 | ||
| 33 |
Jhen Nùñez
|
1.7M
|
0.89%
|
获取联系人 | 检查虚假粉丝 | ||
| 34 |
I AM THE CORTE
|
1.7M
|
1.46%
|
获取联系人 | 检查虚假粉丝 | ||
| 35 |
Jose Miguel Viñuela
|
1.7M
|
0.26%
|
获取联系人 | 检查虚假粉丝 | ||
| 36 |
Gabriel Boric Font
|
1.6M
|
1.93%
|
获取联系人 | 检查虚假粉丝 | ||
| 37 |
Maura Rivera 🇨🇱
|
1.6M
|
0.98%
|
获取联系人 | 检查虚假粉丝 | ||
| 38 |
Maria Jose Quintanilla
|
1.6M
|
0.83%
|
获取联系人 | 检查虚假粉丝 | ||
| 39 |
Diego Urrutia Barra
|
1.5M
|
4.54%
|
获取联系人 | 检查虚假粉丝 | ||
| 40 |
Cristian Riquelme
|
1.5M
|
0.3%
|
获取联系人 | 检查虚假粉丝 | ||
| 41 |
𝐯𝐚𝐢𝐭𝐢 𝐚𝐫𝐞 ⚡️
|
1.5M
|
1.22%
|
获取联系人 | 检查虚假粉丝 | ||
| 42 |
❤️🧒🏻👧🏼Jorge
|
1.5M
|
3%
|
获取联系人 | 检查虚假粉丝 | ||
| 43 |
AK4:20
|
1.5M
|
10.04%
|
获取联系人 | 检查虚假粉丝 | ||
| 44 |
Tonka Tomicic
|
1.5M
|
2.19%
|
获取联系人 | 检查虚假粉丝 | ||
| 45 |
🎀.MAITE ALEXANDRA.🎀
|
1.5M
|
-
|
|
获取联系人 | 检查虚假粉丝 | |
| 46 |
@Jaideperra.cl 🇨🇱
|
1.5M
|
1.63%
|
|
获取联系人 | 检查虚假粉丝 | |
| 47 |
Nicole Moreno
|
1.4M
|
1.73%
|
获取联系人 | 检查虚假粉丝 | ||
| 48 |
Lugares Bonitos de Chile
|
1.4M
|
0.68%
|
获取联系人 | 检查虚假粉丝 | ||
| 49 |
Alvaro Barrientos Montero
|
1.4M
|
1%
|
获取联系人 | 检查虚假粉丝 | ||
| 50 |
@PIOLAMEMES🇨🇱
|
1.4M
|
5.39%
|
获取联系人 | 检查虚假粉丝 | ||
| 51 |
Kaiser 🇨🇱🇲🇽
|
1.4M
|
0.76%
|
获取联系人 | 检查虚假粉丝 | ||
| 52 |
FranUndurraga
|
1.4M
|
1.6%
|
获取联系人 | 检查虚假粉丝 | ||
| 53 |
Cristian de la Fuente
|
1.4M
|
0.6%
|
|
获取联系人 | 检查虚假粉丝 | |
| 54 |
Tati Fernández
|
1.4M
|
0.71%
|
获取联系人 | 检查虚假粉丝 | ||
| 55 |
🔥🔥CHILE PAIS DE WEBEO🔥🔥
|
1.4M
|
1%
|
获取联系人 | 检查虚假粉丝 | ||
| 56 |
Cristián Sánchez B.
|
1.4M
|
2.37%
|
获取联系人 | 检查虚假粉丝 | ||
| 57 |
24horascl
|
1.4M
|
0.11%
|
获取联系人 | 检查虚假粉丝 | ||
| 58 |
C o n n i e A c h u r r a
|
1.3M
|
0.64%
|
获取联系人 | 检查虚假粉丝 | ||
| 59 |
Michelle Carvalho
|
1.3M
|
1.01%
|
获取联系人 | 检查虚假粉丝 | ||
| 60 |
JAIRO VERA😘
|
1.3M
|
8.44%
|
|
获取联系人 | 检查虚假粉丝 | |
| 61 |
Augusto Schuster
|
1.3M
|
0.64%
|
获取联系人 | 检查虚假粉丝 | ||
| 62 |
PRCL PRENSA CHILENA
|
1.3M
|
1.93%
|
获取联系人 | 检查虚假粉丝 | ||
| 63 |
Lucila Vit
|
1.3M
|
1.8%
|
获取联系人 | 检查虚假粉丝 | ||
| 64 |
🇨🇱SOMOS TERRIBLE CHILENSI 🇨🇱
|
1.3M
|
2.4%
|
|
获取联系人 | 检查虚假粉丝 | |
| 65 |
Magdalena Muller Varela
|
1.3M
|
1.6%
|
获取联系人 | 检查虚假粉丝 | ||
| 66 |
𝘋𝘈𝘕𝘐𝘌𝘓 𝘍𝘜𝘌𝘕𝘡𝘈𝘓𝘐𝘋𝘈 | "𝘌𝘟𝘏𝘜𝘌𝘝𝘖 "
|
1.3M
|
0.59%
|
获取联系人 | 检查虚假粉丝 | ||
| 67 |
Geri Hoops
|
1.2M
|
0.14%
|
获取联系人 | 检查虚假粉丝 | ||
| 68 |
Adriana Barrientos Oficial
|
1.2M
|
0.26%
|
获取联系人 | 检查虚假粉丝 | ||
| 69 |
📺 Mucho Gusto
|
1.2M
|
0.24%
|
获取联系人 | 检查虚假粉丝 | ||
| 70 |
Simón suazo
|
1.2M
|
1.29%
|
获取联系人 | 检查虚假粉丝 | ||
| 71 |
Mauricio isla
|
1.2M
|
2.35%
|
获取联系人 | 检查虚假粉丝 | ||
| 72 |
DalePlay ▶️ Series Gratis 🇨🇱
|
1.2M
|
2.8%
|
|
获取联系人 | 检查虚假粉丝 | |
| 73 |
CNNChile
|
1.2M
|
0.09%
|
获取联系人 | 检查虚假粉丝 | ||
| 74 |
Antonella Rios Mascetti
|
1.2M
|
0.66%
|
获取联系人 | 检查虚假粉丝 | ||
| 75 |
CHILE.PAISDEVIDEOS
|
1.2M
|
0.3%
|
获取联系人 | 检查虚假粉丝 | ||
| 76 |
Nicolás Oyarzún
|
1.2M
|
0.68%
|
获取联系人 | 检查虚假粉丝 | ||
| 77 |
Paula Bolatti lifestyle
|
1.1M
|
0.4%
|
获取联系人 | 检查虚假粉丝 | ||
| 78 |
Vanesa Borghi
|
1.1M
|
0.21%
|
获取联系人 | 检查虚假粉丝 | ||
| 79 |
Ahmad Magdy
|
1.1M
|
0.87%
|
获取联系人 | 检查虚假粉丝 | ||
| 80 |
Karen Paola
|
1.1M
|
0.74%
|
获取联系人 | 检查虚假粉丝 | ||
| 81 |
Vesta Lugg
|
1.1M
|
1.41%
|
获取联系人 | 检查虚假粉丝 | ||
| 82 |
Fernando Godoy
|
1.1M
|
1.3%
|
获取联系人 | 检查虚假粉丝 | ||
| 83 |
Pedro Ferreira
|
1.1M
|
1.24%
|
获取联系人 | 检查虚假粉丝 | ||
| 84 |
#SANTA_CHISPEZA || 2m 🏁
|
1.1M
|
1.9%
|
|
获取联系人 | 检查虚假粉丝 | |
| 85 |
ingridcruztoro Oficial
|
1.1M
|
0.86%
|
获取联系人 | 检查虚假粉丝 | ||
| 86 |
Pedro Astorga
|
1.1M
|
2.59%
|
获取联系人 | 检查虚假粉丝 | ||
| 87 |
Raquel Argandoña
|
1.1M
|
0.98%
|
获取联系人 | 检查虚假粉丝 | ||
| 88 |
Valentina
|
1.1M
|
3.61%
|
获取联系人 | 检查虚假粉丝 | ||
| 89 |
Botota Fox 🏳️🌈
|
1.1M
|
1.63%
|
获取联系人 | 检查虚假粉丝 | ||
| 90 |
Frases Tumblr Chilenas
|
1.1M
|
1.1%
|
|
获取联系人 | 检查虚假粉丝 | |
| 91 |
E r i c K 🇨🇱
|
1.1M
|
7%
|
获取联系人 | 检查虚假粉丝 | ||
| 92 |
Dylantero sin Imaginación
|
1M
|
2.04%
|
获取联系人 | 检查虚假粉丝 | ||
| 93 |
Javiera Chomali
|
1M
|
0.51%
|
获取联系人 | 检查虚假粉丝 | ||
| 94 |
Alejandra Constanza Vega Ormazabal
|
1M
|
2.05%
|
获取联系人 | 检查虚假粉丝 | ||
| 95 |
Felipe Andres Fritanga Rios
|
1M
|
0.13%
|
获取联系人 | 检查虚假粉丝 | ||
| 96 |
Rafael Araneda
|
1M
|
1.38%
|
获取联系人 | 检查虚假粉丝 | ||
| 97 |
😈♛Hernán Calderón Argandoña♛😈
|
998.4K
|
-
|
|
获取联系人 | 检查虚假粉丝 | |
| 98 |
986.9K
|
3.09%
|
获取联系人 | 检查虚假粉丝 | |||
| 99 |
Pantallazos / Humor🇨🇱 1M🚀
|
985K
|
1.3%
|
|
获取联系人 | 检查虚假粉丝 | |
| 100 |
💞SOY PERSONA💞
|
978.2K
|
0.53%
|
获取联系人 | 检查虚假粉丝 |
Influencer marketing has transformed how brands connect with consumers in Latin America, and Chile stands out as a vibrant hub for digital creators and innovative campaigns. With its high internet penetration rate and increasingly sophisticated social media landscape, Chile offers unique opportunities for brands looking to leverage authentic voices to reach their target audiences.
As the influencer ecosystem in Chile continues to evolve, understanding the local market dynamics, top creators, and effective strategies becomes essential for successful campaigns. This comprehensive guide explores Chile's influencer marketing landscape, providing insights into working with Chilean creators and maximizing ROI in this dynamic market.
Internet Penetration Rate
Active Social Media Users
Daily Social Media Usage
Chile has emerged as one of Latin America's most digitally connected countries, with social media penetration exceeding 85% of the population. The country's stable economy and growing middle class have created a thriving environment for influencer marketing, with brands increasingly allocating larger portions of their marketing budgets to creator partnerships.
Chilean consumers show high levels of engagement with influencer content, particularly in categories like lifestyle, fashion, food, and technology. Studies indicate that over 70% of Chilean internet users follow at least one influencer, and 45% report making purchase decisions based on influencer recommendations.
The Chilean creator economy features a diverse range of influencers across multiple platforms and niches. Here's a breakdown of the most influential creators across key categories:
Understanding the investment required for influencer partnerships in Chile helps brands budget effectively and maximize return on investment. Rates vary significantly based on follower count, engagement metrics, content format, and exclusivity terms.
1K-10K followers
$50-$200 USD
Per post/story
Highest engagement rates, averaging 5-8%
10K-50K followers
$200-$500 USD
Per post/story
Strong engagement rates of 3-5%
50K-500K followers
$500-$2,500 USD
Per post/story
Balanced reach and engagement at 2-4%
500K+ followers
$2,500-$10,000+ USD
Per post/story
Maximum reach with 1-3% engagement
Understanding the Chilean social media landscape is crucial for effective influencer campaign planning. Each platform attracts different demographics and offers unique content opportunities:
11.5M users (68% of Chilean social media users)
7.2M users (fastest growing platform)
14.2M users (highest penetration rate)
Developing effective partnerships with Chilean influencers requires understanding local market nuances, building authentic relationships, and implementing strategic campaign structures. Here are key approaches for success:
Chile has been strengthening its regulatory framework around influencer marketing, and understanding these requirements is essential for compliant campaigns:
The Chilean National Consumer Service (SERNAC) has established guidelines for influencer marketing disclosure that align with international standards. While less stringent than some markets, compliance is increasingly monitored:
The Chilean influencer landscape continues to evolve rapidly, with several key trends shaping the future of creator partnerships:
TikTok and Instagram Reels have transformed the content landscape, with Chilean creators embracing shorter, more dynamic formats that generate higher engagement rates.
Chilean influencers are increasingly incorporating shoppable content and direct sales functionality, creating seamless paths from discovery to purchase.
Brands in Chile are leveraging advanced analytics platforms to select influencers, predict campaign performance, and optimize content strategies.
Groups of complementary Chilean micro-influencers are forming collectives to offer brands comprehensive campaign coverage with higher combined engagement.
Forward-thinking Chilean creators are experimenting with immersive content formats, offering new ways to showcase products and experiences.
Chilean consumers increasingly expect authentic social responsibility from brands and creators, driving growth in cause-marketing campaigns.
Strategy: The Chilean retail giant partnered with 25 micro and mid-tier fashion influencers to showcase everyday styling with their seasonal collections.
Execution: Instead of traditional product photos, influencers created authentic day-in-the-life content showing how Falabella pieces integrated into their actual wardrobes.
Results:
Key Takeaway: Authentic, lifestyle integration resonated more with Chilean consumers than aspirational, high-production content.
Strategy: The craft beer brand created an educational series featuring food and lifestyle influencers learning about beer-making and food pairing.
Execution: Ten influential Chilean content creators participated in brewing workshops, creating both educational content and personal experience narratives.
Results:
Key Takeaway: Value-added content that educates while entertaining creates deeper connections with Chilean audiences.
Establishing clear metrics for campaign evaluation helps brands optimize their influencer marketing investments in Chile:
| Campaign Objective | Primary KPIs | Secondary KPIs | Measurement Tools |
|---|---|---|---|
| Brand Awareness | Reach, Impressions, Views | Follower Growth, Brand Mention Growth | Platform Analytics, Social Listening Tools |
| Engagement | Engagement Rate, Comments, Shares | Sentiment Analysis, Content Saves | Native Analytics, Engagement Calculators |
| Traffic Generation | Click-Through Rate, Site Visits | Time on Site, Pages per Visit | UTM Tracking, Google Analytics |
| Conversion | Conversion Rate, Sales Revenue | Average Order Value, Cost per Acquisition | Affiliate Links, Promo Codes, Pixel Tracking |
| Community Building | follower Growth Rate, Community Interactions | User-Generated Content Volume, Hashtag Usage | Community Management Tools, Manual Tracking |
Chile's influencer marketing landscape offers tremendous opportunities for brands that understand the local ecosystem and leverage strategic approaches to creator partnerships. With its highly connected population, growing creator economy, and unique cultural context, Chile presents a fertile ground for authentic, engaging influencer campaigns.
The most successful brands in this space recognize that Chilean consumers value authenticity, cultural relevance, and genuine connections with creators. By focusing on these elements while employing data-driven selection processes and clear performance metrics, companies can build influencer strategies that deliver meaningful results in this vibrant market.
As the Chilean influencer ecosystem continues to evolve with new platforms, content formats, and regulatory considerations, brands that stay adaptable while maintaining focus on authentic storytelling will be best positioned to leverage creator partnerships for sustainable growth.
Ready to elevate your brand's presence in the Chilean influencer marketing landscape? StarNgage's AI-powered platform connects you with the perfect Chilean creators to tell your brand story authentically and effectively. Our comprehensive suite of tools handles everything from influencer discovery and campaign management to performance tracking and ROI optimization.
Don't navigate the complex world of influencer marketing alone. Sign up today and let our expert team help you build strategic, high-performing creator partnerships that resonate with Chilean audiences and drive real business results.