SureClean Hand Sanitizer Campaign
Příběh
SureClean is a leading supplier of hygiene and disinfection products and services, supporting various industries with the latest and most efficient hygiene solutions.
Cíl
Primary Objective – To generate awareness of SureClean’s Hand Sanitizer
Secondary Objective(s) – To generate sales by directing followers to a purchase link on Lazada.sg.
Řešení
To raise awareness of SureClean’s latest range of Childsafe Foamy Hand Sanitizers, SureClean partnered with StarNgage to run an influencer campaign. We have engaged 12 influencers who are parents themselves to feature the hand sanitizer. Product sample sent FOC to influencers for review.
The influencers were briefed on the unique selling points of the hand sanitizers, such as:
- The foam smells like a popular baby powder brand
- The hand sanitizer is certified child safe
- The santizer protects your child’s hands from bacteria and viruses up to 3 hours
Výsledky
- Exposure to over 112,000 followers of influencers
- Over 13 campaigns related posts
- Likes received: 2418 Likes
- Comments received: 103 Comments
- Clicks to Lazada received: 138 clicks
