Lundgren+Lindqvist

Coaster in acrylic glass designed for O/O Brewing.

We are happy to have our work featured in PRINTABLE, published by victionary. - In an increasingly digital world, the art of printing has become more precious than ever. Although screens continue to take over society and sustainable practices have improved the preservation of natural resources, many designers still thrive on delivering tactile experiences, experimenting with new techniques or being inventive with conventional materials to bring their ideas to life in meaningful and visually impactful ways. PRINTABLE is a stunning showcase of familiar and innovative methods that elevate printed matter for branding and beyond. Featuring printing experts, printmakers, and creative projects from around the world, it celebrates craftsmanship and serves to inspire those looking to add more character and dimension to their work. - The publication can be ordered from victionary.com

(We are hiring) We have open positions for both a Senior Web Developer and a Junior Web Developer, to join our team in Gothenburg. Successful applicants are expected to either live in or relocate to Gothenburg. No recruitment agencies. Work with a small, tight-knit team of graphic designers and developers in our Gothenburg studio. Expect to work on a wide range of projects for clients around the world. From film agencies in Los Angeles and Paris to art galleries in Hong Kong, we aim to approach each project with rigor and enthusiasm. Rather than providing an endless list of skills required, we believe that you, by viewing our work, can tell whether we are a good fit for each other. Viewing your reference projects we will be able to do the same. Applications are open until the position is filled. Please do not submit any attachments, only links to your own online portfolio and/or reference cases. Send your application to: development@lundgrenlindqvist.se Read more on: isityou.se

Visual identity for Lars Wallin V. - Lars Wallin is arguably Sweden's most well-known fashion designer, and the country's only true couturier. Royalties and pop singers alike proudly wear his creations, which are recognised by their elaborate detailing, exclusive materials and impeccable finish. - Lars Wallin commissioned Lundgren+Lindqvist to name his new line, and to design its visual identity. - The key to our solution was found in the designer's name and in the very center of the existing wordmark for the Lars Wallin atelier. With the distinct, two-part 'W' of the wordmark having been used as a monogram by the brand for many years, this constituted a reasonable departure for thinking about the new brand. When the left stem of the 'W' was once disjointed from its other half, in order to create the stylized monogram which has become synonymous with the atelier, a 'V' was left dead-center in the wordmark. In a way, the transition from a 'W' to a 'V' represented a perfect analogy for the journey from couture to prêt-à-porter. - Consequently, 'Lars Wallin V' became the new name for the designer's prêt-à-porter line. As the 'V', albeit hidden, already had such a prominent position within the existing wordmark, our main challenge was to find a way of emphasising it. The solution was to simply circle the 'V', as one would circle something to remember, or the best idea in a series of sketches. Without paying too much consideration to the surrounding letters partly overlapped by the intrusive circle, it becomes a symbol of freedom and youthfulness. - The project soon grew to encompass adjustments of the range of existing wordmarks for Lars Wallin Collection, Lars Wallin Jewellery and Lars Wallin Wedding, as well as a more comprehensive update of the visual identity, subsequently collected in a new brand manual. - D&AD: Lundgren+Lindqvist Photography: Carl Ander Assistant: Erik Gustafsson Model: Pedro Lima - For more information and images, please visit our website. (link in bio)

With monuments and statues of yesterday’s colonial leaders being torn down across the world, we face a time where we will need to build new ones. Perhaps not as significant as the many disruptive events sweeping the world at this moment, but surely an event worth celebrating for lovers of a good beer, is the release of O/O Brewing’s new Ichor Citra. - Ichor Citra is a recent addition to O/O Brewing's steadily growing product range. The name derives from Greek mythology, where Ichor is the ethereal fluid that is the blood of gods and immortals. It marks the second release in a micro series of beers where new editions will retain the main recipe, with exception for the hops, which will be replaced from one edition to the other. This second edition features Citra hops. Like the name, the design of the packaging takes inspiration from ancient Greece and its monumental temples. One such temple is the Parthenon (or Temple of Athena) in Athens, with proportions that continue to inspire architects to this day. Much like the front of the Parthenon, the label sees a repetition of columns, or capital I:s (for Ichor).

We recently designed this tote bag for the bundle pack of @lleditions Leporello series. It features a double-sided print in white, black, and silver. The front displays the title pages of the first eight Leporellos in the series, seamlessly conjoined, while the back showcases overlapping typography that combines the words 'Leporello' and 'LL'Editions'. – For The Leporello Series, LL’Editions has invited a select group of international artists to contribute. Contributing artists so far include: Heimo Zobernig, Micah Lexier, Fiona Banner aka The Vanity Press, Ryan Gander, Shannon Ebner, Maurizio Nannucci, Karl Holmqvist and Jonathan Monk. Each artist is given carte blanche, restricted only by the accordion format and its ten panels (recto). Inhabiting a space between book and paper sculpture, the leporellos are printed on delicate Mohawk Superfine Eggshell paper. Each volume in the series is limited to 250 numbered copies which come in a bespoke rigid box, with the title hot foiled both on its front and on its spine, allowing it to sit comfortably in a bookshelf when not on display. The series is designed by Lundgren+Lindqvist, in close collaboration with the artists and the publisher and printed by ByWind [ @printingbywind ]. – The bundle pack with the tote bag as well as individual volumes from the series are available from @lleditions. Photo: @ander.sanner.fotografi

Göteborgstryckeriet (GBGT) is one of Europe's leading premium print houses. Founded in 1918, GBGT have since long established themselves as the printer of choice for the uncompromising designer. Working with a clientele operating at the very top of their respective segments, the printing house has become synonymous with work and service of the highest quality. - The company operates in different business areas: Göteborgstryckeriet, BusinessPrint and Box&Display. Each department specialises in a specific type of production, but they also collaborate extensively with the goal of offering an integrated service. In 2016, Göteborgstryckeriet acquired the packaging and display specialist Emko and immediately started the process of modernising their offering, integrating it with their already established Box&Display services. - One of the new packaging services that Göteborgstryckeriet can provide is Rigid Boxes. 'Rigid Boxes are the perfect packaging for products that deserve a unique form of presentation. They reveal a stylish exterior completely devoid of any glued edges or other lacklustre details. Instead all corners join seamlessly together at 90 degrees.' (from gbgt.se) - The new service was announced through a campaign, which was rolled out at Guldäggsgalan (The Golden Egg, advertising awards) in Stockholm, and across a range of applications including a printed catalogue, popcorn packaging for events and on billboard LED-screens in Gothenburg. It also featured a campaign section on the GBGT website. - Lundgren+Lindqvist art directed and shot the campaign together with photographer Carl Ander [@carl.ander_]. The campaign built on top one of Göteborgstryckeriets earlier campaigns; the Chameleon Cabin – a house built entirely out of paper. For this campaign, we brought in three live chameleons and a cricket, which we allowed to interact with a landscape consisting of Rigid Boxes of various sizes and forms. More images on our website (link in bio).

Design and development of e-commerce platform for All Blues. - All Blues [@allbluesofficial] is a Stockholm based jewellery brand. Founded by Fredrik Nathorst & Jacob Skragge, All Blues’ products are all designed and handcrafted in Stockholm, using recycled, locally sourced precious metals. The brand has been widely featured in magazines such as Vogue Paris, Another Magazine and New York Times’ T Magazine. They have also been acknowledged as ‘Accessories Designer of the Year’ by both Elle and Café Magazine, as well as ‘International Future Promise’, by NK. - While All Blues products are available from select retailers in 14 different countries, their own webshop serves as the primary hub for product releases and as a platform for building their brand. Growing frustrated with the limitations of their then current site, All Blues turned to us for a complete redesign of the web shop. - Working with the newly implemented visual identity, we introduced a complementary typeface Marr Sans (D. Foster, P. Barnes, H. Živčić for Commercial Type), which acts as support to All Blues Sans, the display font used by the brand. We devised a characteristic, underlaying grid which, while it allows for a range of different image sizes, keeps the different sections consistent. - As with the design work, the development of the website was focused on providing the framework that All Blues knew they needed. Selecting Shopify as the e-commerce platform, we made the most use of all current features to push the limits of flexibility, in regards to how content and products are mixed and displayed on the site. Furthermore, our close collaboration with All Blues founding partner Fredrik Nathorst resulted in a solution that gave the client the necessary tools to experiment with bespoke coding solutions for each of their individual projects. The result is a site which, in a way, is in constant flux; changing from one day to the other. - For more information and images, please visit our website (clickable link in bio).

Packaging for O/O Brewing's 100 Series, this range is a follow up on the popular 50/50 series. The pictured beer is 100% Nelson Sauvin. - As O/O Brewing’s business has grown, so has its export to new markets. Having established a good reputation in countries across Europe and Asia, the demand for O/O’s beers abroad has grown rapidly. With new customers, who haven’t followed the brewery’s journey, the need for a more focused and consistent approach to the labelling became apparent. In tandem with increasing levels of export, O/O has made a switch from bottles to cans for many of their beers. This switch makes sense for many reasons; it keeps the beer fresh for longer, it allows for much more efficient shipping and it makes a smaller, overall impact in the environment. - The new label system is built around a clear, modular architecture for the information, with a prominent black stripe that holds the name of the beer. The stripe sits below the O/O monogram, and it is flanked by information about the beer, recycling symbols and the EAN-code. The majority of the labels’ space is occupied by the canvas - a consistent element of O/O’s packaging since the start of the brewery’s activities back in 2010. - For the 50/50 series — a series of beers built around the same recipe, but with new combinations of hops introduced for each beer — Lundgren+Lindqvist developed a distinct colour system. Each type of hops is assigned a specific colour, which is selected in discussion with brewmaster Olle Andersson. The label’s canvas element is split into two halves. Depending on the hop types used, these simple illustrations can be seen as abstract landscapes; where sky meets ocean, or perhaps walls of trees, rising from the ground. The labels offer a refreshing departure from the often overly crowded labels gracing beer bottles and cans in general. - For more information and images, please visit our website (link in bio)

Visual identity for Enter Arkitektur. - Enter Arkitektur is an architectural practice with history going back to the 1950's. With two offices, one Jönköping and the other in Gothenburg, they work on a variety of commissions all over Sweden. - With the practice expanding and undergoing a series of structural changes, it was clear that the current visual identity did not properly represent what the company had grown to become. Over the years, the client had grown to like the arrow, which had been their brand mark for quite some time. As generic as it may have been, it was also a symbol that Enter's clients associated with them. Based on this insight, we explored possible ways of designing or incorporating an arrow in the identity. Being one of the world's most used symbols – we knew that it would prove a challenge to find a way of including an arrow that felt unique and exciting, and more importantly, said something about Enter. - Another conceptual leitmotif in the design process was Enter's long history and how they continually find ways of making use of the company's extensive experience in the projects they undertake. We quickly outlined two architectural typologies; a) history and heritage and b) contemporary architecture, that both bare equal importance to Enter. In a sense, Enter is today continuing to build upon the foundation that was established by their predecessors. While the choices that guide their design process are based on contemporary needs and ideas about architecture, they are also clearly guided and influenced by the wealth of knowledge and know-how that has been accumulated historically. With the conceptual groundwork in place, we designed a new brandmark that combines a capital 'E' for Enter with an arrowhead. In uniting these two elements, we also form the first architectural typology in the resulting negative space and the second in the new mark's outline. Through combining abstracted archetypes, we arrive at a simple and memorable brand mark that both relates to Enter's history and past and leads them into the future. - For more information and images, please visit our website. (link in bio)

Flag for Blackbook Publications. - Blackbook Publications [@blackbookpublications] is an artist book collective, established in Gothenburg in 2009. The collective is a group of artists, including Simon Berg, Emanuel Cederqvist, Kalle Sanner, Agnes Thor and Lotta Törnroth. To date, Blackbook have published books and other printed material by artists from the scene of contemporary photography in Scandinavia. In addition to publications from the members of collective, Blackbook have published books by artists such as Annika von Hausswolff and Linda Hofvander, Johan Markusson and Signe Vad. - In 2017, Blackbook Publications turned to Lundgren+Lindqvist for a complete redesign of their webshop. Apart from restructuring, designing and building the new webshop, the projects also included reshooting all the books published by the collective and overlooking the visual identity. - For the images of the books, we provided Blackbook with a guideline for how these were to be shot. The most prominent aspect of this is the fact that there are always hands in the images, except for in images of the covers. The main reason behind this choice, apart from differentiating the images from the usual static way of depicting the books employed by most online bookshops, was to place emphasis upon the fact that these are books that are meant to be touched and felt. With the collective treating the books very much as objects representing a natural extension of their artistic œuvres, the fact that the books need to be seen and handled in their physical form to be fully appreciated was something that we wanted to make evident. - As a complement to the webshop, we also designed a series of three posters around the theme ‘Books to Touch and Feel’ and a flag, featuring a rasterised, abstract image of wood pulp1, which is also used as the loading screen on the site. - More information and images available on our website (link in bio)

(Sneak peek) Packaging for O/O Brewing: Arctos Imperial Stout [@oobrewing]. Full case study coming soon. Have a great weekend. Cheers!