Erna Basson

I am delighted to announce this incredible launch with our partners Woolworths Australia & Woolworths NZ (Countdown)! 😍 INTRODUCING OUR NEWEST COLLECTION, THE “SKINIFICATION” OF HAIRCARE - it's skincare, but for your hair! Experience the ultimate luxury and transformation with our affordable premium haircare collection infused with facial grade skincare powerhouse ingredients that are rich in Antioxidants, Nutrients & Vitamins. Containing our 5 essential oil system - our signature blend of oils & extracts for the ultimate at home experience: 🌟 Abyssinian Oil - Adds shine & moisture 🌟 Moringa Seed Oil - Boost strength & restores dry, damaged hair 🌟 Marula Seed Oil - Nourishes hair from root to tip 🌟 Jojoba Seed Oil - Nourishes hair & is rich in vitamins & minerals 🌟 Kakadu Plum Seed Extract - Strengthens, moisturises & adds hydration Our haircare collection includes: 🌟Deep Scalp Cleansing Shampoo - A gentle rich, velvety lather Shampoo with Bergamot Fruit Oil that cleanse away dirt and product buildup while leaving your hair soft, moisturised & shiny. 🌟Deep Scalp Cleansing Conditioner - A creamy conditioner with Bergamot Fruit Oil & Hyaluronic Acid that cleanse away dirt, oil, and product buildup while leaving your hair soft, moisturised & shiny. 🌟Thickening & Volume Shampoo - Pump up the volume with Coffee Bean Extract for volume, shine & softness 🌟Thickening & Volume Conditioner - Pump up the volume with Coffee Bean Extract & Hyaluronic Acid for volume, shine & softness 🌟Strengthening, Repair & Hydrating Shampoo - A luxurious Shampoo with Kawakawa Leaf Extract that moisturises & adds shine to hair. 🌟Strengthening, Repair & Hydrating Conditioner - A luxurious Conditioner with Kawakawa Leaf Extract & Hyaluronic Acid that moisturises & adds shine to hair. 🌟Strengthening, Repair & Hydrating Hair Mask - A vitamin rich moisturising hair mask infused with Hyaluronic Acid & Shea Butter to deeply hydrate & repair damaged hair. 🌟Hydrating Hair Treatment Oil - An ultra-lightweight multitasking nutrient rich oil for soft, hydrated & shiny hair. Shop Now: - Exclusive at Woolworths Australia Nationwide - Countdown - Available 8 May

🧡🧡We are now in Australia!!!🧡🧡 I am so excited to finally share that @frulabeauty has now crossed the ditch and are now exclusively available in over 1000 Woolworths stores across Australia. 🙌⁠ ⁠ We have worked tirelessly over the last few months to make this happen and as a proud New Zealand made brand this is such a great opportunity to put NZ Made on the world stage. ⁠ ⁠ Thank you to Woolworths Australia for giving us this incredible opportunity and for believing in us! Another big thank you goes out to our team for all their hard work and long hours. And most importantly a HUGE thank you to you, our customers - this would have not been possible without your support.⁠ ⁠ To our new Australian customers, we are so excited for you to experience FRULABEAUTY for yourself. ⁠ Shop our skincare range exclusively in Woolworths stores nationwide.⁠ ⁠ 🧡🧡🧡

So excited to announce that @frulabeauty are now available in @costco_newzealand & @costco_aus ! We have worked tirelessly for months to get everything ready and transform our packaging the @costco way. I am so grateful to be a small part of putting New Zealand made products on the world stage. I am so happy to see other NZ made brands in this store🥰 #costcobeauty #costcobeautyfinds #nzmade

Last day of 2022 and man was it tough but I wouldn’t change it for the world. I am grateful for all the opportunities and lessons I have learned. I cant wait to kick of 2023! #entrepreneur #bringon2023

As we close on 2022, I reflect back on what we have achieved in this short year for @frulabeauty On 26 Sept we launched into 300 supermarkets across New Zealand and a nationwide launch into Costco AUS. As I look on to 2023 I cannot wait for the year to begin. We are launching a beautiful new product and expanding into another retailer. A big thank you to our community, this would have not been possible without you. Wishing you all a lovely Christmas❤️

Nothing is more expensive than a missed opportunity. I firmly live by the belief of saying yes to every opportunity even when I don’t know how I will execute it, I will figure it out! Yes it is scary, yes I am putting myself out of my comfort zone, but that is where I will grow into the person I want to be! Bold, Courageous & Strong! When last did you say yes to an opportunity that absolutely scared you?

Thank you so much @remixmagazine for including @frulabeauty in your “Spring Noteworthy Beauty Launches” segment. We are delighted to be on shelf in all supermarket stores across the Country and make clean beauty more accessible to more women🥰 #frulabeauty #cleanskincare #nzmade #naturalskincare

Thank you so much @newshubnz for this awesome article. @frulabeauty is now available in over 300 supermarkets across New Zealand including the newly opened Costco NZ store🥰 #nzmade #naturalskincareproducts #frulabeauty #powerofaloevera

100%🤣

It is officially launch day! 🥹🥹 I am so excited to announce that we are avaliable in ALL supermarkets across New Zealand! Find the @frulabeauty girl gang at Countdown, New World & Pak N Save. We are sitting peachy in 300 stores across New Zealand. What a journey it has been to get to today! All of this wouldnt be possible without our incredible team! Take a bow team, we did it!!!!!!❤️ #naturalskincareproducts #fmcg #newworld #countdown #paknsave

Happy Sunday! We are in @reset_mag in the @nzherald this morning as the “New Kid on the block”! @frulabeauty will be available in supermarkets from tomorrow! The question is which supermarket? 24 hours till launch! Woohoo! I look back when I was on @tvnz.official The Apprentice tv show where we had to create a product and pitch it to both supermarket chains in New Zealand. It feels surreal having our new skincare brand launch into supermarket tomorrow just a year and a bit after airing The Apprentice!❤️

We are ✨4 days✨ away from our official launch! I honestly cannot believe its been more than a year in progress and it is all happening within a few days❤️ This is such a surreal moment for me. The biggest takeaway from this journey is teamwork. We truly have the best team behind this brand and I want to thank every single person that has been involved in this. Late nights and long hours has paid off as we gear up for our launch. I hope that New Zealand shoppers will love our skincare brand just as much as we loved creating it. ❤️ Ngā mihi