HOKA EU

Good luck to all of our incredible athletes taking part in @ironmantri 70.3 World Championships this weekend in St George, Utah. Will you be following? #Timetofly @em_pallant @adamspeedytri @anne_reischmann @elliot_smales @gj_goodwin @imosimmonds @lucy_tri @marcus.herbst @nikkibartlett1

CARBON UP ⚡️​ Introducing the all-new Bondi X. Same plush cushioning, now spring-loaded with carbon. #TimeToFly​ ​ Coming soon. Subscribe for first access, link in bio.

“There are phenomenal women achieving huge feats in sport right now. It’s worth remembering that every one of those women started small with an overwhelming determination to succeed.” ​ ​ Kelly Pepper @she_runs_trails - ultra-trail runner, mother and race director of the Suffolk Trail Festival and Raw Trails events. ​ ​ “It’s the races that challenge me, expose my weaknesses and push me to the edge of my limits. I consider them my greatest achievements. They’re how I learn and improve as an athlete. ​ ​ What is your greatest achievement? #humansofHOKA

“Ne laisse personne te convaincre que tes rêves sont trop grandes” “Don’t let anyone convince you your dreams are too big.” Rising French star Mathilde Sagnes @sagnesmathilde is certainly living by her words as she prepares for the inaugural World Mountain and Trail Championships in Thailand in February. The 25-year-old athlete certainly enjoys a challenge. Let this be her #TimetoFly !

Bold streetwear design meets bold HOKA innovation. Now in our 4th collab with @Engineeredgarments, we bring you a special take on our max cushioned road shoe. The Bondi L is here with an all new look. While stocks last. #TimeToFly

“Don’t listen to the demon in your head talking you out of your run…. Lace up those trainers and get out there … you owe it to yourself.”​​ It was only recently that HOKA fan and ex-serviceman @robertgibbs62 rediscovered his passion for running. He has dedicated the past few years to training for the Marathon des Sables – a challenge he has taken on in honour of his friend Del who sadly lost his battle with cancer in 2019. ​​ “Due to being a dad and busy with work, I found that over time I had inadvertently deprioritised running and going to the gym. I was taking my sons to their sport, but not any myself. I felt heavy and unfit, plus had also been diagnosed with a pituitary gland tumour and needed to really sort myself out. So, I decided to hit the roads and trails, get myself fit and set myself some challenges.”​​ We wish Rob the best of luck in his next challenge. Show him your support through the link in his bio. @walkingwiththewounded #HumansofHOKA

Gabe Nicasio is a footwear designer for HOKA. His most recent project has been helping to design the new Zinal trail shoe. “I took a lot of inspiration on this project from spending time outside and on trails. I don’t do much trail running, so from a functional standpoint, getting outside and immersing myself in the product’s intended environment was a big help.” “The Zinal came to be one of our lightest and fastest trail shoes to date. Our goal for this project was to strip back as much as possible without losing the HOKA experience. It became a nice balance of performance and sustainability which is something I’m most proud of on this shoe.” Read more of Gabe’s behind the scenes interview through the link in our bio. #TimeToFly

HOKA was the shoe of choice for the athletes attempting the UTMB® last weekend - the race that pushes ultra-running to the extreme. Covering a staggering distance of 171km and an immense elevation of 10,000m, the colossal event this past weekend was not for the faint-hearted. The vast loop spans three countries (Italy, Switzerland and France) and covered the entire circumference of the Mont Blanc alpine region. The athletes went through intense feelings of fatigue, anxiety and fear, but the stunning scenes and overwhelming sense of achievement made it worth the while. #Timetofly 🏔

The CCC is one of the most esteemed races in the world. Surpassing altitudes of 2500m, this soaring route put mental and physical strengths to the test last weekend. The 100km race wound through Italy, Switzerland and France, treating its participants to exceptional views of Mont Blanc and the Grandes Jorasses. The tough course required rigorous training and intense preparation, but it was all worth it after crossing the finish line in the bustling centre of Chamonix. No one knows this feeling better than HOKA athlete @thibaut_garrivier who took the gold medal.  #Timetofly 👟

The OCC may have been the shortest of the races in Mont Blanc, but it was just as spectacular as the rest. Starting in Orsières and finishing in Chamonix, the 56km race wound through the Swiss Valais region, offering breath-taking views of steep glacier-filled slopes, the swooping valleys of the alpine ranges and the soaring peaks of Mont Blanc. #Timetofly 🎖

The Swiss Peaks has started. With breathtaking views of lakes and glaciers, this mythical ultra-trail is not one to miss. Are you at this special event? If so, what shoes are you wearing?​ #TimeToFly 🏔

Let’s take a look at @carlamolinaro’s gear and see what she can’t run without 👟 Carla took on the CCC in Mont Blanc – one of the most prestigious trail running races in the world. The incredible event, which covers 100km and reaches altitudes of 2500m, spans across three countries: Italy, Switzerland and France. 🏔 #timetofly #trailrunning #UTMB #montblanc