Wwf's Instagram Audience Analytics and Demographics


United States

Building a future in which people live in harmony with nature.
United States

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Non-Profits & Religious Organizations

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59.8% of wwf's followers are female and 40.2% are male. Average engagement rate on the posts is around 1.10%. The average number of likes per post is 26136 and the average number of comments is 172.

Wwf loves posting about Travel, Photography, Adventure.

Check wwf's audience demography. This analytics report shows wwf's audience demographic percentage for key statistic like number of followers, average engagement rate, topic of interests, top-5 countries, core gender and so forth.

Avg Likes
Avg Comments
Global Rank
Country Rank
Category Rank


59.8 %
40.2 %


  • Travel & Tourism 58.66 %
  • Photography 53.73 %
  • Restaurants, Food & Grocery 44.87 %
  • Beauty & Fashion 44.73 %
  • Art & Design 43.18 %
  • Fitness & Yoga 40.79 %
  • Healthy Lifestyle 40.15 %
  • Sports 35.44 %
  • Business & Careers 34.38 %
  • Entertainment 33.85 %
  • Luxury Goods 32.99 %
  • Pets 32.73 %


61,517 453

Wondering whether the #AmazonRainforest is still burning? The answer is yes. The news might have moved on but we have not. Last week, WWF Brazil accompanied by photographer @araquemoficial flew over the rainforest to take these eye-opening pictures revealing the damage caused by the Amazon #ForestFires. From January 1st to September 30th 2019, 66,750 Amazon forest fires were recorded. This is a staggering 42% increase from the previous years. The fires are linked to #deforestation. This is a #GlobalCrisis, do you want to know what you can do to help? Follow the link in our bio to add your Voice For The Planet today to urge world leaders to protect the Amazon: https://explore.panda.org/voice” #Amazonia #AmazonFire #ActForAmazonia

29,577 69

As the series finishes, conservation biologist @joshuapowell.official reflects on what he has learnt during The Wild North Atlantic and why he thinks the North Atlantic is so important for conservation: "If nature is to have a chance worldwide, then the North Atlantic, surrounded by some of the most prosperous nations in the world, is key. If we can't preserve the biodiversity we have left here, what hope is there for the world's other oceans? How can you help? Shop sustainable and look out for the "MSC-certified" label when buying fish, this verifies that the fish stock is sustainably managed; keep an eye out for plastic - plastic that ends up in a drain or river almost inevitably finds its way to the sea, so we have to stop it getting there; and if you are lucky enough to visit the North Atlantic, make time to enjoy some of its spectacular wildlife - when local people prosper from conservation, the North Atlantic will too." Thanks to @adventurecanada and @TheExplorersClubNYC for their support of The Wild North Atlantic. #wwfvoices

38,410 277

Plastic pollution poses a significant threat to marine wildlife. For seals in the North Atlantic, getting entangled in discarded fishing gear is a serious concern, as captured by wildlife photographer @stephfootephoto. Conservation biologist @joshuapowell_official explains the issue with plastic in the North Atlantic: "We are becoming increasingly familiar with the threat that plastic poses to the world's oceans - in situations like Steph's photo, plastic pollution can be directly fatal for marine life. While working on The Wild North Atlantic, we'd come across beaches in beautiful places like the Isle of Skye just covered in plastic litter. With the realisation that plastic pollution can be fatal for wildlife, there is now more imperative than ever to stop plastic entering the ocean - so next time you see plastic litter, don't walk past it, but pick it up and safely dispose of it. Doing so will prevent that plastic likely finding its way into the ocean." Find out more about what you can do to help with #WWFVoices and The Wild North Atlantic. With thanks to @adventurecanada and @TheExplorersClubNYC for their support of The Wild North Atlantic.

20,734 30

The Wild North Atlantic is back and conservation biologist @joshuapowell_official has been to find out about marine protected areas and why they are an important development for the North Atlantic. Josh: "The Atlantic Ocean is badly over-fished, the product of centuries of exploitation. But marine protected areas (MPAs) are a conservation initiative which may help turn the tide - they are the equivalent of nature reserves for the ocean. When properly implemented and enforced - and there have been issues with the enforcement of some MPAs in Europe, which needs urgent government attention - they provide havens for fish, protecting the most important sites from exploitation. In these circumstances, fish diversity both within the MPA and also in the surrounding ocean may increase - and when fish populations rebound that is not only good for biodiversity, but also for local communities." Image by conservation photographer @elizabethstreeterphoto With thanks to @adventure.canada and @the_explorers_club for their support of The Wild North Atlantic.#wwfvoices

28,938 97

#WWFNatureShots “Being one with nature, and experiencing the unconditional and irrepressible beauty it has to offer in all forms, whether it's the landscapes themselves or the life that lives within them- Mother Nature inspires me to capture it as often as I can with my lens.” NATURE PHOTOGRAPHER OF THE MONTH (SEPTEMBER): Ranjan Ramchandani // @_ranjan_, an award-winning photographer whose speciality is nature and wildlife photography. We are featuring one of our amazing contributing photographers every month for the rest of the year. If you are interested in contributing any nature-related photos or videos to WWF, drop us an email at hive@wwf.panda.org.

27,586 93

Hello, I am Deepti Asthana (@deeptiasthana); an independent documentary photographer, founder of @womenofindia, and now #WWFVoices contributor. I am on a mission to bring attention to the stories of rural women, highlighting their contributions in society, nature and culture. Life in the Thar desert tests the human instinct to survive every day. In the arid land of this vast desert there are hardly any trees, shrubs or flowers, just the hard land with gigantic cacti sprouting from the rocks and dominating the surreal landscape. In my three week journey in this remote desert close to the Pakistan border, I learnt about the desert way of life. With minimum vegetation and agriculture in the desert, animals are not only the key source of food and occupation but also define the way of life. Being part of the biggest wool-producing area in India, the shepherds rightly call these herds ‘walking gold’. However, with the changing climate, it is harder with each passing day to keep up with this occupation; especially when fodder and water are both incredibly hard to find throughout the year. I was exploring the age-old tradition through intimate conversations as I walked on the dusty land with a woman shepherd. #photographer #womenofindia #photographersofindia #indiaphotography


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