Whattoexpect's Instagram Audience Analytics and Demographics


United States

A community, a family, a sisterhood. 💜 Tag #wtebabies to be featured! Link in bio ↓
United States

Business Category

Personal Goods & General Merchandise Stores

StarNgage Profile

Free Promotion Count


Paid Campaign Count


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73.9% of whattoexpect's followers are female and 26.1% are male. Average engagement rate on the posts is around 0.40%. The average number of likes per post is 1967 and the average number of comments is 33.

Whattoexpect loves posting about Moms, Children, Shopping.

Check whattoexpect's audience demography. This analytics report shows whattoexpect's audience demographic percentage for key statistic like number of followers, average engagement rate, topic of interests, top-5 countries, core gender and so forth.

Avg Likes
Avg Comments
Global Rank
Country Rank
Category Rank


73.9 %
26.1 %


  • Children & Family 73.62 %
  • Clothes, Shoes, Handbags & Accessories 57.48 %
  • Art & Design 50.77 %
  • Restaurants, Food & Grocery 48.11 %
  • Fitness & Yoga 46.38 %
  • Beauty & Fashion 45.21 %
  • Entertainment 43.28 %
  • Business & Careers 37.33 %
  • Home & Garden 35.26 %
  • Travel & Tourism 34.62 %
  • Healthy Lifestyle 33.92 %
  • Music 32.81 %


834 11

"To all my mamas out there:⁠ ⁠ There are days where you don’t accomplish everything on your to-do list.⁠ There are days where absolutely nothing gets done.⁠ There are days where you can’t seem to calm your baby down.⁠ There are days where you feel like you can’t seem to get anything right.⁠ There are days where your schedule doesn’t go as planned.⁠ There are days where your baby decides that he/she wants to be held all day.⁠ There are days where you feel overwhelmed with the many responsibilities in your life; being a mama, managing your household, working, etc.⁠ ⁠ If you are having one of those days, know that:⁠ •You are doing an amazing job⁠ •You are doing enough⁠ •You are needed⁠ •Your are loved⁠ •You will get through this⁠ •Tomorrow will be a better day⁠ •You are exactly the mama that your baby need."⁠ ⁠ 💜 #wtebabies 📸💬: @autumnchristiana⁠

3,808 92

Most parents of young children work, making childcare essential. But child care is so expensive that in 33 states, it costs more than in-state tuition at a four-year public college — and unlike college, families don’t have 18 years to plan for how to pay for it. ⁠ ⁠ How do we make child care more affordable for all? It starts by voting for those who prioritize family-friendly policies, like affordable child care. In other words, vote for those who vote for you. Learn more about how to #MomTheVote at whattoexpect.com/momthevote (or tap the link in our bio).

5,057 35

Who else feels this way? 🙋 #wtebabies 📸: @itsmillennial_mum⁠

1,496 41

The definition of an "oops!" moment. 😅 Fear not: "Pregnancy brain" is an extremely common, totally normal aspect of expecting. Tap the link in bio to read all about it. #wtebabies⁠

600 9

"October is #PregnancyAndInfantLossAwarenessMonth - as if we need a month to help us remember, we don’t. But I’m thankful it gives us an opportunity to see that we aren’t alone.⁠ ⁠ If you are a part of this statistic, I’m so sorry that you know this pain.⁠ ⁠ This is something I don’t speak on often, but if my story reaches one hurting mama then it’s worth it to me.⁠ ⁠ Today, I don’t take holding my baby for granted. I didn’t know I would be here, and I know how lucky I am.⁠ ⁠ We still miss our angel babies, we still think about them and always will.⁠ ⁠ Saying goodbye to someone you never met but love so much is hard to navigate, so many do it silently - we all deal with this pain differently. If you are struggling alone please know that you aren’t alone. It’s the crappiest club to be a part of but we are here.⁠ ⁠ Not knowing why it’s hard for you to be happy for someone else’s birth announcement is okay.⁠ ⁠ Wanting to avoid those “special” dates on the calendar is okay.⁠ ⁠ Not wanting to talk about it is okay.⁠ ⁠ Talking about it often is okay.⁠ ⁠ People won’t understand, they’ll ask questions, the hardest questions to answer as if you know what to say. You don’t have to say anything, and that’s okay.⁠ ⁠ You are doing your very best and you’re story is not over, hang in there mama 💛"⁠ ⁠ Thank you so much for sharing your story, @elisabethjoy__. Recovering from a loss takes time, but remember that you're never alone. If you're looking for more resources, tap the link in our bio for help with coping and more. 💜 / 📸💬: @elisabethjoy__⁠

6,175 72

⁠The *sweetest* before-and-after. 🍦💜 Tag a mom-to-be who'd love this creative idea below! #wtebabies 📸: @mrs.deyampert⁠

2,032 11

Looking forward to all of baby's exciting milestones? Tap the link in bio for when they'll happen and what to expect when your little one hits them. 💜 #wtebabies

596 11

"I'll be there for you..." 🎵💜 These "Friends" get-ups are too sweet! Head to the link in bio for more baby Halloween costume ideas. #wtebabies 📸: @laurenmancke, who's sharing adorable costumes every day in October

2,077 30

So often. 😅 Tap the link in bio for the lowdown on spitting up – and when it typically stops. 👶 #wtebabies (quote via @emsupreme)

519 14

"Celebrating #hispanicheritagemonth with my children means sharing some of our favorites growing up. El Chavo del Ocho is a classic! Seriously, hearing them laugh out loud when we watch the show is priceless. Raising my children bilingual is not only teaching a language, it means teaching them love and appreciation for where half of their heart is from."⁠ ⁠ 💜 #HispanicHeritageMonth #wtebabies 📸: @vivakidslubbock

2,643 90

For real. 😫 Head to the link in bio for the best sleeping positions during pregnancy. 🤰💤 (quote via @samanthamandarino)

405 5

"My toddler threw my @whattoexpect pumpkin. Which literally couldn’t be more perfect and ironic." Life with a toddler! 😅🎃 Swipe to see the hilarious before-and-after. #wtebabies 📸: @emmabingwte


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