Natgeo's Instagram Audience Analytics and Demographics


United States

Experience the world through the eyes of National Geographic photographers.
United States

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51.2% of natgeo's followers are female and 48.8% are male. Average engagement rate on the posts is around 0.10%. The average number of likes per post is 166045 and the average number of comments is 1730.

Natgeo loves posting about Photography, Travel, Nature.

Check natgeo's audience demography. This analytics report shows natgeo's audience demographic percentage for key statistic like number of followers, average engagement rate, topic of interests, top-5 countries, core gender and so forth.

Avg Likes
Avg Comments
Global Rank
Country Rank
Category Rank


51.2 %
48.8 %


  • Travel & Tourism 54.77 %
  • Photography 50.22 %
  • Beauty & Fashion 45.13 %
  • Art & Design 40.56 %
  • Restaurants, Food & Grocery 38.65 %
  • Fitness & Yoga 36.65 %
  • Music 36.48 %
  • How-to & Style 34.66 %
  • Business & Careers 34.20 %
  • Technology & Science 33.43 %
  • Sports 32.53 %
  • Entertainment 31.81 %


26,697 157

Photo by @paoloverzone / A conservator at the Israel Antiquities Authority prepares a fragment of the Dead Sea Scrolls for display. Seen here upside down, the fragile document is being placed between layers of mesh that are first pinned, then sewn together around the edges of the fragment. The Dead Sea Scrolls are ancient manuscripts that were discovered between 1947 and 1956 in eleven caves near Qumran, on the northwestern shore of the Dead Sea. They are approximately two thousand years old, dating from the third century BCE to the first century CE. Most of the scrolls were written in Hebrew, with a smaller number in Aramaic or Greek. Follow @paoloverzone for more photos and stories. Check out Nat Geo's link in bio for more on this story.

105,760 473

Photo by Aaron Huey @argonautphoto / A Sufi pilgrim reads verses from the Quran at the shrine of the Sufi poet, scholar, mystic, and saint Shah Abdul Latif Bhittai, in the village of Bhit Shah in the Sindh, Pakistan. The shrine was built in 1772, and the tile work is classic Sindhi style. To see a whole series on Sufism follow @argonautphoto.

188,011 814

Photo by Karine Aigner @kaigner / I spent several months photographing this family of wild bobcats denning under a house on a ranch in Texas. We met by accident when the kittens were about 10 weeks old, beginning a story that continues to the present. One evening, the female bobcat I call Momcat left on a walkabout with her two male kittens. The little female, thoroughly engrossed in bug pouncing, barely looked up as they went out through the fence. I watched for a while, thinking Momcat would be back, or the male kittens would return on their own. But no one came. At sunset I found the little female alone in the “kitten tree,” where so often they all spent the night together while their mom hunted. Hours later, at sunrise, sitting in the middle of the yard, the kitten was crying and calling, her whimpers falling on deaf ears. I’d made a deal with myself early on: I would never interfere. And just as I was about to entertain the idea of what I would do if Momcat never came back—there she stood, as if to say, “How dare you even think about interfering?! This is MY lesson. This is how they learn.” The reunion had tears streaming down my face. The two spent the afternoon under the deck. And later, when Momcat was ready to go—little female attached like industrial Velcro to her side—the two left through the fence, together. And so I learned. Had I interfered and let human emotions get the best of me, the little kitten would not have gotten the natural training she needs to survive in the wild. I would have compromised her life. But, more importantly, I learned that this is how bobcats teach their young … bit by bit, little by little, and they DO know best. Momcat did this many other times, leaving the males behind one by one as well. If you ever find bobcat kittens, leave them alone for at least 24 hours—mothers will leave kittens for that long. Unless they are compromised, they will always come back! #bobcatchronicles #bobcats #nativespecies

261,266 6,820

Photo by @brentstirton / Georgette Ndovya Kavugho, 32, was attacked by members of the ADF Islamist group in her home village of Mbaou, in the Democratic Republic of Congo. The ADF, a terrorist group based out of the eastern part of the country, has developed a relationship with the Islamic State after pledging allegiance to ISIS leadership. The ADF is known locally as ISIS and are aligned with a similar group in Mozambique known as Shabab. The United States recently officially recognized both groups as ISIS affiliates. The ADF has killed over 5,000 Congolese civilians in recent years, abducted, and displaced thousands, and killed over 2,500 Congolese army soldiers. They struck Georgette with machetes, leaving deep cuts in the flesh of her arms and back, eventually leaving her for dead as they continued to ransack her village. She remembers an armed female fighter in full burka urging the male fighters to kill her. Georgette also remembers shouts of “Al Akbar” from the fighters as they burned houses and killed villagers. Thirteen people died that night, and many others were abducted. “At around 1 a.m. I heard a woman’s voice shout, “Break down that door,” said Georgette. “It was because one of my young children cried out in fear that they knew we were there. When asked why the ADF did this to her, Georgette says she has no idea. She lost the use of her right arm in the attack, and shortly after, her husband left her, saying she was useless. He left her with eight children to care for. She is trying to save money for a sewing machine with pedals so she can make a living for them. ADF has stepped up their attacks against civilians recently, and there is a State of Emergency in the region of North Kivu and Ituri as a result of the ongoing terror campaign against citizens. Beheadings have been a common feature of their attacks.

69,896 494

Photos by @iantehphotography / From the archive, I made a series of weekend trips to Blackpool, a northern seaside resort in the U.K. It amazed me how the promenade, filled with people, seemed to always bubble with excitement at the beginning of the weekend. Themed hen and stag nights would parade or stumble along the seafront depending on how intoxicated they were. Holidaying families, with their plastic buckets and shovels and disposable raincoats, would laugh as the winds whipped up their hair on the beach. In contrast, young men would search for love as they spent the nights wandering from pub to club. By Sunday morning, the mood was somber. A drizzling gray day, the streets empty, wet and glistening. It feels like the whole town is nursing a massive hangover. Follow me on @iantehphotography to see slices of daily life from around the world. #blackpool #britishculture #henandstags #greatbritain

361,222 5,028

Photos by @magnuswennman / Romania has the largest number of stray dogs in Europe, with about 2.5 million homeless dogs in the country. The number has decreased since 2013, when the government introduced a law that allows the authorities to catch and kill dogs if they have not been adopted within two weeks. Remus (first picture) lived in a restaurant, but when the owner was forced to close due to COVID-19, no one was able took care of him, and he ended up with hundreds of other dogs in a shelter run by a foreign aid organization. If they're lucky, they'll be adopted and maybe get a new home in another country.

95,754 426

Photo by David Guttenfelder @dguttenfelder / A North Korean train station conductor stands before a statue of the late leader Kim Il Sung at a Pyongyang subway station. Please follow me, @dguttenfelder, for an inside look at North Korea, where I have been traveling and photographing for the past 19 years. Check out Nat Geo's link in bio for more on this story.

198,423 1,087

Photo by Muhammed Muheisen @mmuheisen / Men pray in the desert of Wadi Rum—also known as the Valley of the Moon—cut into the sandstone and granite rock of southern Jordan. For more photos and videos from different parts of the world, follow me @mmuheisen and @mmuheisenpublic. #muhammedmuheisen #WadiRum #الاردن

148,124 766

Photo by Danielle Villasana @davillasana / Carrying her nephew, Lorena Espina walks with her "chambelanes," or chamberlains, through her neighborhood after Mass on the morning of her quinceañera, in Mexico City. The coming-of-age celebration marks the passage of an adolescent girl to a young woman on her 15th birthday and is shrouded in tradition both religious and festive in nature. When I asked Lorena about her favorite part of the celebration, she emphatically responded, “the dress!” She quickly backtracked and said family first, dress second. Follow me @davillasana for more stories focusing on gender, human rights, health, and migration around the globe.

525,210 10,135

Photos by David Chancellor @chancellordavid / In a seismic shift that will send shockwaves through many areas of South Africa’s wildlife industry, the Cabinet has endorsed a report calling for the end of lion farming, captive lion hunting, cub-petting, and the commercial farming of rhinos. In an unprecedented move to reposition South Africa as a world leader in wildlife conservation, the Department of Environment, Forestry and Fisheries has called for the protection of iconic wild animals to be prioritised over commercial exploitation, and the introduction of legislation to end captive lion breeding. They found that the captive lion industry in South Africa posed risks to the sustainability of wild lion conservation, resulting from the negative impact on ecotourism, which funds lion conservation and conservation more broadly. They also found that the trade in lion parts was also stimulating poaching and illegal trade. Where this will be applauded by a tourism industry battered by Covid-19 and worldwide criticism of canned hunting, it will be hotly contested by those involved in the exploitation of wildlife for reasons other than conservation. It’s interesting to note that currently there is no official definition of sustainable use in this regard, and this will undoubtably be the first battle. To see more follow me @chancellordavid. From "Should we kill animals to save them?" for @natgeo #conservation #hunting #trophyhunting #southafrica #africa Check out Nat Geo's link in bio for more on this story.


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3.60 %
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0.20 %
United States Fashion, Styling
2.00 %
United States Fashion, Lifestyle, Technology, Travel, Photography, Celebrities
0.90 %
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115 / post
United States Health & Fitness, Food & Drink, Cooking, Education, Humor
0.01 %
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99 / post
0.20 %
United States Celebrities
1.00 %
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1.60 %
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0.10 %
United States Dance, Choreographer, Modeling
2.10 %
United States Fashion, Lifestyle, Styling
0.30 %
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2.20 %
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