Lonelyplanet's Instagram Audience Analytics and Demographics


United States

For 45 years we've been helping travellers to explore every day. Tag your shots w/ #lonelyplanet or #mylpguide for a chance to be featured!
United States

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Transportation & Accomodation Services

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59.6% of lonelyplanet's followers are female and 40.4% are male. Average engagement rate on the posts is around 0.50%. The average number of likes per post is 14124 and the average number of comments is 156.

Lonelyplanet loves posting about Travel, Photography, Adventure.

Check lonelyplanet's audience demography. This analytics report shows lonelyplanet's audience demographic percentage for key statistic like number of followers, average engagement rate, topic of interests, top-5 countries, core gender and so forth.

Avg Likes
Avg Comments
Global Rank
Country Rank
Category Rank


59.6 %
40.4 %


  • Travel & Tourism 80.95 %
  • Photography 68.30 %
  • Beauty & Fashion 47.95 %
  • Restaurants, Food & Grocery 47.46 %
  • Art & Design 41.10 %
  • Technology & Science 39.89 %
  • Fitness & Yoga 36.98 %
  • Entertainment 33.39 %
  • Luxury Goods 33.24 %
  • Business & Careers 33.19 %
  • Home & Garden 32.80 %
  • Healthy Lifestyle 32.51 %
  • Sports 32.19 %


9,664 54

Washington DC's Jefferson Memorial is truly a sight to behold – situated on the water-filled west end of the National Mall, this serene and open-air pantheon commemorates the nation’s third president. Tap our link in bio for the full list of America's 10 most breathtaking buildings!

13,851 68

#Venice is one of the world's most popular travel destinations, but has made no secret of its struggles with the effects of overtourism. And now the city faces a difficult decision – whether the historic center should split from the mainland to form two separate cities... Read more through our link in bio.

9,515 121

This week's #mylpguide regram comes from @cheryl.e.lanfranco, who fulfilled her lifelong dream of hiking the Inca Trail to witness majestic Machu Picchu, #Peru in all its glory. -- Tag your #mylpguide shots for a potential feature!

16,808 506

How much would you LOVE a #cannoli right about now? These #Sicilian delights are reason enough to plan a trip. Tap our link in bio to discover more of #Italy's best dishes, as well as the best places in the country to try them! 🇮🇹

27,999 726

Is there anything more appealing for an autumn weekend away than a deep soak in one of #Budapest's thermal baths? Well, making this dream a reality might cost less than you think – Budapest has been named the cheapest destination for an autumn cultural break for the second year in a row! Tap our link in bio to see the full list of 18 destinations.

14,850 125

#Vanlife has become an unstoppable trend, dominating travel feeds and inspiring many to pack up their possessions and hit the road. But this way of life isn't necessarily as idyllic and cost-effective as it may seem... Tap our link in bio today to learn the secret hidden costs of #vanlife...

15,752 117

Today's #lonelyplanet regram comes from @alexandr_frolov_78, who expertly captured this delicately lit stone pagoda on the East Peak of Mount Huashan, in Shaanxi, #China. -- We love sharing your travel shots. Tag your best ones with #lonelyplanet for a potential feature!

20,115 194

'Cabin porn' is the latest traveling guilty pleasure – drooling over the interiors of secluded, cozy pads... Have you indulged before?? Tap our link in bio for a whole lot more cabin images that'll inspire wanderlusty thoughts...

13,443 90

How much would you pay to be transported to this glorious beach on the #Greek island of #Antikythera? Well, as it turns out, they might just pay YOU to live there... Tap our link in bio to find out more, as well as 6 other places around the world that will actually pay you to move there.

13,226 121

Today's #lonelyplanet regram comes from @maltesegirl_, who shared this shot of a picturesque doorway in #Malta's Mdina. -- We love to regram your travel shots! Tag your best ones with #lonelyplanet for a potential feature.

14,004 156

Kicking back with a traditional Thai massage is one of the greatest pleasures afforded to visitors in Chiang Mai, and here, Lonely Planet writer and local Alana of @paperplanesblog shares one of her top spots for doing just that, Fah Lanna Spa. -- That's a wrap for this weekend's takeover! Keep an eye on our feed this weekend for more of Alana's images, and tap our link in bio to read some of her tips on visiting the city! #thailand

9,517 34

One of the ways in which Lonely Planet writer and local Alana of @paperplanesblog makes the most of living in Chiang Mai is by hiking to its many temples for a knock-out view. This is the outlook that greets you on reaching Wat Palat 😍 – Keep an eye on our feed this weekend for more of Alana's images, and tap our link in bio to read some of her tips on visiting the city! #thailand


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263 / post
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763 / post
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52 / post
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37 / post
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2.90 %
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53 / post
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80 / post
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55 / post
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United States